In a recent statement, Google said that quality content is the key to search indexing. This new statement is a reassurance to the audience that, despite recent updates, websites should prioritise high-quality content. Nevertheless, there have been many updates to improve the user experience, and they definitely require you to update your content.
In this blog, we will explain what search indexing is and how Google will index your content in 2023. Next, we will provide you with 5 tips to create high-quality content for ranking higher on SERPs. Read the blog till the end to outrank your competitors on search results, generating higher website traffic.
Did you know Google has completely removed the how-to results feature?
What is Search Indexing?
Google carries out search indexing to build a database of all the content on the internet. This database is used to provide search results when users make inquiries on Google. Search indexing allows Google to prioritise content that it considers more helpful for its users. This improves the user experience by filtering out low-quality content or giving it a lower ranking.
How Does Google Use Quality Content for Search Indexing?
Now that we know what search indexing is, we can see how Google uses quality content for ranking. There are 3 steps involved in search indexing:
- Crawling your website to download the content.
- Parsing the content to pick out keywords and phrases.
- Indexing the gathered information in a searchable database.
There are many factors that are used while ranking your keywords, but for simplicity, we have only mentioned the following:
1. Content Relevance
When a user makes an inquiry, Google searches its database to provide the most relevant content to the user. This allows the user easy access to the information that they require. The relevance of the content is based on the keyword that you are using, and SEO trends show that long-tail keywords are being ranked highly in 2023.
Read our blog on the 5 benefits of long-tail keywords.
2. Expertise of the Author
Google has started prioritising the expertise of the author over the content that is published. If the author has relevant industry knowledge, Google will rank their content highly. This new update has also improved the user experience by lowering the ranking of useless content.
3. Website Reliability
In addition to expertise, Google also uses website reliability to rank content. Reliability is based on the authority that is built through link-building. If your content is being referenced by multiple websites, Google will rank it higher because it is helpful.
5 Tips for Creating High-Quality Content
Creating high-quality content is an art in 2023. Unlike previous years, where you could get a higher ranking via keyword stuffing or other malpractices, you need to create high-quality content. Following are some tips on how to create high-quality content in 2023:
1. Write for Your Audience
While writing your content, remember that you are not writing for the search engine. Carry out keyword research and write content that helps your audience. Instead of keyword stuffing, use your keywords to guide your content.
2. Be Original
With countless AI chatbots, people have found it convenient to use AI for writing tier content. Although it might be easy, it’s not right. Your AI content will not be ranked by Google. Ensure that you are creating original content for humans.
3. Structure Your Content
Google has started indexing content in sections instead of entire pages. So, to stand out to algorithms and people, structure your content. This not only helps crawlers but makes your content easier to read.
4. Use Visuals
Visuals are more important than ever. People have less attention span and if you are not using visuals you will lose your readers. But while inserting your visuals, optimise them to improve your website speed.
5. Update Your Content
Search engines are changing fast including Google and you need to update your content urgently. If you have not updated your content in years, it’s time that you get rid of the useless content. In addition, make changes where necessary and keep up with the ever-changing algorithms.
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A Quick Summary
This news has not changed a lot for you, it’s just a reminder that you should focus on producing quality content. Google indexes all of the content and ranks it according to relevance, author expertise and website reliability.
In 2023, you cannot cheat algorithms anymore so write content that is original and targeted for your audience. In addition, use a proper structure for clarity and visuals to keep people hooked. Lastly, update your content on a regular basis to stay ahead of the ever-evolving search engine algorithms.
SEO Syrup provides you with high-quality content creation that is optimised for your audience. Our team of SEO experts ensure that the content aligns with the updates for maximum impact. Get an instant quote now.
