Are you wondering where to start your keyword research for SEO?
Don’t worry, we have you covered because we are here to breakdown keyword research for SEO. By the end of this blog, you will have a clear understanding of what keyword research is and how you can implement it to rank higher on SEO search engines.
In this blog, we will discuss keyword research in detail, and explain whether it really matters to you and your business. Then, we will move on to a 7 step procedure you can adopt for carrying out keyword research for SEO that guarantees higher traffic, leads and conversions.
So, let’s begin.
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What is Keyword Research for SEO?
Keyword research is a process of finding a list of keywords that you are looking to rank for. These keywords are the terms your audience could be searching for. The process involves intuitive thinking, competitor analysis and recognising the right keywords. But before building this extensive list, the researcher must understand their audience and their intent with searching these keywords.
Does Keyword Research for SEO Really Matter?
Let’s make this simpler for you, the answer is YES.
Keyword research is crucial to understanding what your audience is searching for in search engines. Finding these keywords allows you to provide your audience with the content that they are searching for, leading to higher traffic. If you don’t carry out thorough research on the keywords, it can lead to a mismatch between your content and the requirements of your audience.
Now that we know what keyword research is and why you need it, let’s get to our 7 easy steps that anyone can follow to rank higher on SEO.
7 Easy Steps to Carry Out Keyword Research for Beginners
This guide has been designed for beginners allowing any individual with basic computer knowledge to carry out keyword research that guarantees higher traffic.
1. Determine Your SEO Goals
The process starts with understanding what SEO goals you are attempting to achieve with the keyword research. In addition, you must keep your vision in mind while establishing these goals. Take your time and write down your SEO goals that compliment your vision.
2. Make a List of Keywords that Your Audience is Search for
The second step is to create an extensive list of keywords that you think your audience is searching for, preferably in a spreadsheet. Write down all the possible ideas that come in your mind to develop a long list. While doing this try to put yourself in the shoes of your audience.
3. Research the Keyword List
After developing the list, you need to start researching these keywords on search engines such as google. Search engines will provide you with a drop down list of suggestions showing what people are searching for. Note down the keywords and key phrases and add them to your list.
4. Analyse Your Competitors for These Keywords
To know whether the keywords you have listed will rank you higher or not, carry out a competitor research. If your competitors are using the keywords abundantly and ranking for them, remove those keywords from the list if they are highly competitive. Choose keywords that have low competition so it’s easier to get ranked.
5. Recognise the Search Intent for Each Keyword
Keywords are not all the same, some keywords suggest that the user has an informational intent while some others suggest that they are looking to make a transaction. Divide your keywords into four categories, informational, navigational, commercial and transactional.
6. Identify the Right Keywords To Target with a Strategy
After dividing them, develop a strategy to use these keywords for the purpose they fit best. Create different types of content, some that educate the audience, some that propel them to make a transaction based on the division. For example, your blogs should include informational keywords and landing pages should include transactional keywords.
7. Evaluate Your Keyword Strategy and Make Improvements
Don’t forget about your work after publishing it. Keep a close eye on the traffic that it is generating and evaluate it in regular intervals. Based on the statistics, identify the strengths and weaknesses of your content. Finally, you should update your content if the keywords are not generating enough traffic.
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A Quick Wrap Up
Keyword research for SEO is a process that is adopted to find keywords that place you higher in search engine results. It is a crucial part of the SEO process, as it helps you understand your audience and the intent behind their searches. Finding the right keywords can increase your traffic, leading to higher lead generations and conversions.
To carry out keyword research, firstly you must determine your SEO goals that align with your vision. After that make a list of keywords with intuitive thinking that your audience may be searching for. Also, carry out a search on google to get keyword suggestions which are also to be included in your list.
To see what keywords will rank you higher, find keywords with low competition. After that, create your content for a specific purpose using the keywords that best describe your goal. After publishing your work, ensure that you constantly evaluate your content and improve it regularly.
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