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SEO Syrup Goes Global by Partnering with DesignRush 

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We are taking a moment to announce that SEO Syrup is now providing services worldwide with the help of DesignRush. SEO Syrup has been listed on DesignRush to facilitate businesses all over the world that require our services. Previously, we were operating only in the UK, and with this announcement, businesses from all around the world can contact us for assistance. Which Services We Will Provide? SEO Syrup will be providing all the services that it was providing to UK businesses. These services have been listed below: Mobile SEO: Ensure your website is seamlessly optimized for mobile devices, enhancing user experience and accessibility on smartphones and tablets. Technical SEO: Implement advanced technical strategies to enhance your website’s performance, speed, and overall search engine visibility. Local SEO: Tailor your online presence to target local audiences, maximizing visibility and engagement within specific geographic regions. Website SEO: Elevate your website’s search engine ranking through comprehensive optimization strategies, enhancing its visibility across relevant searches. Ecommerce SEO: Optimize your online store to attract more organic traffic, improve conversions, and enhance the overall shopping experience for users. SEO Audits: Conduct in-depth evaluations of your website’s SEO health, identifying strengths, weaknesses, and opportunities for improvement. Global SEO: Expand your online reach internationally by implementing strategies that resonate with diverse audiences and global search trends. YouTube SEO: Optimize your video content on YouTube to increase visibility, engagement, and rankings within the platform’s search results. SEO Consultancy: Receive personalized guidance and strategies from SEO experts to maximize the effectiveness of your digital marketing efforts. Google Penalty Recovery: Navigate the challenges of Google penalties with expert recovery services, restoring your website’s credibility and search engine rankings. How to Reach Us? If you are looking for SEO expertise or web development services, you can contact us here for more information. If you need to be sure whether you require our services, use our free site audit to check your website. However, if you are sure what you need, reach out to us for an instant quote. Our team will listen to the challenges you are facing and provide you with solutions that empower your business.

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Google Confirms Quality Is Foremost Factor In Search Indexing

Google Says that Quality Content is the Key to Search Indexing

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In a recent statement, Google said that quality content is the key to search indexing. This new statement is a reassurance to the audience that, despite recent updates, websites should prioritise high-quality content. Nevertheless, there have been many updates to improve the user experience, and they definitely require you to update your content. In this blog, we will explain what search indexing is and how Google will index your content in 2023. Next, we will provide you with 5 tips to create high-quality content for ranking higher on SERPs. Read the blog till the end to outrank your competitors on search results, generating higher website traffic. Did you know Google has completely removed the how-to results feature? What is Search Indexing? Google carries out search indexing to build a database of all the content on the internet. This database is used to provide search results when users make inquiries on Google. Search indexing allows Google to prioritise content that it considers more helpful for its users. This improves the user experience by filtering out low-quality content or giving it a lower ranking. How Does Google Use Quality Content for Search Indexing? Now that we know what search indexing is, we can see how Google uses quality content for ranking. There are 3 steps involved in search indexing: Crawling your website to download the content. Parsing the content to pick out keywords and phrases. Indexing the gathered information in a searchable database. There are many factors that are used while ranking your keywords, but for simplicity, we have only mentioned the following: 1. Content Relevance When a user makes an inquiry, Google searches its database to provide the most relevant content to the user. This allows the user easy access to the information that they require. The relevance of the content is based on the keyword that you are using, and SEO trends show that long-tail keywords are being ranked highly in 2023. Read our blog on the 5 benefits of long-tail keywords. 2. Expertise of the Author Google has started prioritising the expertise of the author over the content that is published. If the author has relevant industry knowledge, Google will rank their content highly. This new update has also improved the user experience by lowering the ranking of useless content.  3. Website Reliability In addition to expertise, Google also uses website reliability to rank content. Reliability is based on the authority that is built through link-building. If your content is being referenced by multiple websites, Google will rank it higher because it is helpful. 5 Tips for Creating High-Quality Content Creating high-quality content is an art in 2023. Unlike previous years, where you could get a higher ranking via keyword stuffing or other malpractices, you need to create high-quality content. Following are some tips on how to create high-quality content in 2023: 1. Write for Your Audience While writing your content, remember that you are not writing for the search engine. Carry out keyword research and write content that helps your audience. Instead of keyword stuffing, use your keywords to guide your content. 2. Be Original With countless AI chatbots, people have found it convenient to use AI for writing tier content. Although it might be easy, it’s not right. Your AI content will not be ranked by Google. Ensure that you are creating original content for humans. 3. Structure Your Content Google has started indexing content in sections instead of entire pages. So, to stand out to algorithms and people, structure your content. This not only helps crawlers but makes your content easier to read. 4. Use Visuals Visuals are more important than ever. People have less attention span and if you are not using visuals you will lose your readers. But while inserting your visuals, optimise them to improve your website speed. 5. Update Your Content Search engines are changing fast including Google and you need to update your content urgently. If you have not updated your content in years, it’s time that you get rid of the useless content. In addition, make changes where necessary and keep up with the ever-changing algorithms. If you are looking for a team of SEO experts, Contact Us. A Quick Summary This news has not changed a lot for you, it’s just a reminder that you should focus on producing quality content. Google indexes all of the content and ranks it according to relevance, author expertise and website reliability. In 2023, you cannot cheat algorithms anymore so write content that is original and targeted for your audience. In addition, use a proper structure for clarity and visuals to keep people hooked. Lastly, update your content on a regular basis to stay ahead of the ever-evolving search engine algorithms. SEO Syrup provides you with high-quality content creation that is optimised for your audience. Our team of SEO experts ensure that the content aligns with the updates for maximum impact. Get an instant quote now.

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Bing Webmaster Tools To Retire Disavow Links Feature

Bing Webmaster Tools To Retire Disavow Links Feature

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In an attempt to enhance the user experience, Bing Webmaster Tools has announced that it will discontinue the disavow links feature in October. This change will also include the elimination of the relevant API associated with the feature. This news has puzzled many businesses, wondering exactly how this change affects their online presence. To answer this, we will explore what the disavow link feature is and how it will be replaced by AI. Then, we will provide you with five reasons why it affects your business and why you might need SEO expertise. Did you know that Google completely removed How-To search results? What is the Disavow Links Feature? The disavow links feature was first introduced in 2012 to block spammy or low-quality links. It provided you with manual control over who could build backlinks using your content. If you found that a website was less authoritative and might bring down your SEO ranking, you simply blocked the link. This allowed you to proactively counter malicious link-building. Here is how link-building affects your SEO. How Will AI Replace Bing’s Disavow Links Feature? AI has become the most used word in 2023. Marketing trends in 2023 show that they will significantly impact how we carry out business in the upcoming years. Bing is not an exception; other search engines have also started using AI to enhance the user experience. But let’s get back to the topic. Here is how AI will replace the disavow link feature: Identifying Spammy Links Firstly, AI will detect spammy links. This could be based on several different factors, such as the quality of the linking website. In addition, the algorithm might also judge the website based on the anchor text and the context in which the link is used. Measuring the Impact of Spammy Links Secondly, the algorithm will assess the negative impact of spammy links on your website. It could improve your ranking by compensating for lower visibility due to these links.  Removing These Spammy Links After identifying and measuring the negative impact of these links, The AI will discount these links for enhanced visibility. But remember that you will not have manual control over deciding what is spammy. If you are looking for SEO expertise in London, contact us. Why This Affects Your Business? This update by Bing Webmaster Tools will have a significant impact on your business and operations. Here are four ways your business could be affected: 1. Lower Control Over Link Profiles The first impact is very obvious: you will have less control over link profiles. Bing Webmaster tools will not allow you to manually block links as you were doing with the disavow links feature. Therefore, you will feel bound to comply with Bing’s guidelines. 2. Reduced Workload for SEO Professionals As there will be no manual control over eliminating spammy links, there will be less burden on SEO professionals. As an SEO specialist, you will have more time to focus on other important things.  3. Highly Accurate Bing Search Results The Bing search engine will provide you with highly accurate results by discounting spammy links. As a website owner, you may experience a surge in website traffic if your website is being brought down by low-quality links. 4. Enhanced Risk of Negative SEO Attacks We do not know what to expect from AI. People have previously found ways to outmanoeuvre algorithms, and they might do it again. With no manual control, you will be exposed to higher SEO attacks. To counter the uncertainty that is coming along with all these updates, you need SEO expertise. How We Can Help? As a business, you might not have the time to stay updated with the changing search engine algorithms. And if you start spending time updating your website alongside the changing algorithms, you are most likely going to lose focus. This could result in lower revenue or burnout. This is where SEO Syrup can help you. Our team of SEO experts is always one step ahead of changing algorithms and ensures that any new updates do not affect your business. We employ advanced SEO techniques to place you higher on search engines such as Bing and Google. In addition, we also provide professional content writing and graphic design services. Do not delay, and stay ahead of the curve with SEO Syrup. Summing it Up The disavow link feature and its API are being replaced by AI in October, and it has a significant impact on your business. This feature allowed you to manually block spammy links that could have an impact on your rating. However, now AI will do this for you by identifying, assessing, and discounting these spammy links. The new update can impact your business by lowering the control over link profiles while also reducing the work burden. In addition, it will provide highly accurate search results. Nevertheless, it may expose you to a higher risk of SEO attacks with no defence mechanism. Click here to get a free site review with SEO Syrup.

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Google removed How-to rich results

Google Completely Removes How-To Rich Results, But Should You Be Really Bothered?

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Google completely removed How-to rich results on September 14, 2023, in an attempt to improve the user experience. The news comes a month after Google announced it was simplifying the user experience on SERPs. It is to be noted that previously, How-to rich results were only removed from mobile devices. But with the recent update, users will also not be able to see these rich results on desktop. This update has changed a lot for SEO and content creators, and you must know how it affects your business.  In this blog, we will provide you with all the information that content creators need to adapt to this change. Firstly, we will look at the changes that Google is making and how they impact your business. Next, we will provide you with tips to modify your content strategy so that it aligns with the removal of How-to rich results. Lastly, we will provide you with other changes that you should expect from Google. Follow us on Instagram to keep up with changing SEO trends. So, What are the Changes? There are several changes that need to be highlighted for clarity. Below are three important changes that come along with the elimination of How-to rich results: 1. Howto Schema Will no Longer Have an Effect If you are using howto schema, there is no advantage in continuing to use it any further. The schema markup did not guarantee a rich snippet but it increased your chances of getting featured. But, now it does not matter whether you are using it or not, but you can continue to use it for clarity. 2. You Will No Longer Get How-To Rich Results Support As these rich results are not being showcased anymore, Google will be removing several services within the next 30 days. This includes How-to search appearance and the rich result report. But to provide you with the time to adjust API calls, the support for How-to will be available for the next 180 days in Search Console API. 3. FAQs Will Also Slowly Disappear Lastly, Google will also reduce the frequency of FAQs. These rich snippets that were previously provided with every search, will only be provided for government agencies. Further, this facility will also be extended to authentic health websites. How Does the Removal of How-To Rich Results Impact Your Business? Is it a huge change? No, but it will impact your business. To have an effective online presence, you need to evolve with the changing SEO trends in 2023. Below are some ways this new update will impact your business: 1. You Will Experience Lower Visibility Google previously ranked you based on whether you were using the howto schema or not. With its removal, your visibility will be reduced if your pages are ranking for it. Therefore, do not be shocked if you experience lower visibility in the coming days. 2. Your CTR May Also Drop How-to rich results provided websites with greater CTR by enhancing their credibility. But now, your content will not be given a separate section on SERPs. If you start losing your CTR, it might not have anything to do with your content. 3. You Will Need Something Different for a Competitive Advantage In addition, getting a featured section meant that you were ahead of your competitors. Users relied on these snippets as they were more credible and reliable. However, now you will need to shift your focus to something else to outrank your competitors. 4. You Will Have to Modify Your Content Strategy Modifying your content strategy has become imminent with this change. Businesses value their how-to content to gain industry authority by providing users with clear information. You can continue to do so, but it will not have the desired effect that you are used to. Therefore, we recommend modifying your content strategy. If you need help updating your content strategy, Contact Us! What Next Should We Expect from Google? Google is trying to reduce its carbon footprint, and it will bring similar changes in the upcoming years. In addition, it will also try to further simplify search engines to enhance the user experience. Therefore, you need to change your content to reflect the upcoming changes. Our blog will keep you up to date on all SEO developments! How Can We Help? There are no more How-to rich results, and that means, your online visibility has been severely compromised. If you do not act swiftly, you could end up losing your traffic, leads, and revenue. Therefore, to stay ahead of the curve we suggest partnering with a reliable SEO service provider. That is exactly what we specialise in at SEO Syrup. We provide our clients with the best SEO services in the UK. Our team of experts goes the extra mile to create content strategies that are adaptable to the ever-changing algorithms. Reach out to us to get an instant quote.

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Google loses $100 billion on bard chatbot

Google loses $100 billion after its new AI chatbot makes a mistake

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Google’s new chatbot, Bard, has caused Google’s market value to drop by a whopping $100 billion due to an embarrassing error. In a promotional video, Bard was asked a question about the James Webb space telescope and replied with incorrect information. The blunder has sparked criticism and caused shares in Alphabet Inc, Google’s parent company, to fall by 9%. The video, which has been viewed over a million times, shows Bard answering the question: “What new discoveries from the James Webb Space Telescope can I tell my 9 year old about?” However, the AI machine gave multiple answers, including that the JWST took the first photograph of another planet outside of the solar system, which was actually captured by the European Southern Observatory’s Very Large Telescope (VLT) in 2004. Bard is an experimental conversational AI service, powered by LaMDA. Built using our large language models and drawing on information from the web, it’s a launchpad for curiosity and can help simplify complex topics → https://t.co/fSp531xKy3 pic.twitter.com/JecHXVmt8l — Google (@Google) February 6, 2023 Gil Luria, a senior software analyst at D.A. Davidson, commented that Google seemed to have “fallen asleep” on implementing AI technology into their search product. He also noted that the company’s recent rush to catch up in search led to the blunder and the presentation of the Bard feature was rushed. Investors were reportedly disappointed with the presentation, which lacked the refinement and polish of competitors such as Microsoft’s popular chatbot, ChatGPT. Tech experts believe that Google needs to improve its technology to match the standards set by its competitors. Get in touch with our daily newsletters and blog posts to learn more about trending topics in the market.

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