Long-tail keywords are in demand, and here are the top 5 benefits of using long-tail keywords that have resulted in their popularity.
The latest SEO trends show that users are searching for long-tail keywords through voice search assistants. This new development has put long-tail keywords at the centre of SEO. But that’s not all; these long keywords that users are searching for come with numerous benefits that can optimise your content.
In this blog, we will look at the top 5 benefits that long-tail keywords offer to their users. By analysing the benefits of using long-tail keywords, we will see the reasons behind their popularity. In addition, this blog will provide you with different ways to use long-tail keywords in your content.
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5 Benefits of Using Long-Tail Keywords
Long-tail keywords are keywords that are generally longer in length. Over the past few years, they have gotten the spotlight as users are relying on voice search to make their queries. Unlike short-tail keywords, where the keyword only consists of a few words, long-tail keywords allow you to understand the intent behind the user’s query. They allow you to optimise your content by aligning it not just with the keyword but also with the actual reason a search is being made.
Let’s start with the top 5 benefits of using long-tail keywords:
1. Lower Competition
The longer the keyword, the less likely it is that your competitors will use it. Think about it: if your keyword is only one word long, doesn’t that mean that anyone who is writing on that topic will also use it? That’s exactly how you benefit from longer keywords: there is less competition.
Unlike generic or short-tailed keywords, which almost every company is using, long-tail keywords lower your competition. This allows you to easily rank for that keyword on search engines, enhancing your SEO ranking.
2. Higher Conversion Rate
Although we have mentioned this previously, let’s repeat it again because it’s very important. Long-tail keywords allow you to understand the intent behind a search query. With a clear understanding of their intent, you can create content that converts.
Firstly, you must identify a keyword that shows that a user is in the last stages of their buying cycle. Then, you can use this keyword to write content that drives the audience to convert. This is guaranteed to increase your conversion rate.
3. Enhanced Content Relevance
You will have to agree with us that there is too much content on the internet. Making a search query will provide you with numerous results that may be irrelevant. But, to be specific, you will use longer words to get the content that is relevant.
What this means for content creators is that they can stand out by using long-tail keywords to enhance content relevance. Use longer words that provide answers to specific queries instead of general queries.
4. Content Ideas
Content creation requires effort once you have written about all the major topics in your niche. For example, if you are an SEO agency and you have covered all the basics of SEO in your blogs, what do you do now?
This is where long-tail keywords can help. You can use these keywords to find different aspects of your content. If you have already written about the SEO services your company offers, why not try the keyword “SEO services for large businesses”?
5. Local SEO
One of the top benefits of using long-tail keywords is the optimisation of your local SEO. If you are a local business, then your business depends on your local visibility, and now you don’t have to rely on My Business Profile.
Long tail keywords allow you to enhance your local SEO by incorporating your location into the keyword. For example, if you are an SEO agency operating in London, you can use keywords such as “SEO services in London” to attract your local audience.
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Wrapping It Up!
All in all, long tail keywords have revolutionised SEO forever. The rapid use of long tail keywords has to be credited to voice searches, which prompt the user to make search queries in a conversational manner. Nevertheless, there are numerous benefits of using long tail keywords in your content.
These benefits include lower competition and enhanced content relevance, putting you on top of the SERPs. In addition, it can increase your conversion rate while also establishing your local presence. Last but not least, long-tail keywords allow you to show your creativity and generate new content ideas.
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