SEO

What is YMYL in SEO

What is YMYL in SEO?

To run any SEO campaign successfully it is important to keep up to date with search engine evolving algorithms and be aware of their guidelines. Therefore, one must be aware of what is YMYL in SEO YMYL means “Your Money Your Life”, these ages cover topics that can potentially affect anyone’s happiness, financial stability, health, or safety. For instance, a page that tells the user about “where to invest for your retirement” is the YMYL page or “how to diagnose and treat high blood pressure.” Here in this blog, we will discuss: what is YMYL in SEO, YMYL content topics, and the requirements to rank YMYL content high. So let’s get started:     What are YMYL Pages in SEO? As we described the abbreviation earlier, YMYL in SEO means “Your Money Your Life.” These pages are a type of online content that can benefit or harm the readers in any form. According to the Google Quality Rater Guidelines, YMYL content is, “Topics [that] could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society.” Google considers these pages of high importance as their impact is quite high on online visitors. Pages on YMYL topics need more research and authentic content to maintain a high ranking, thus SEOs have to be extra careful. What are YMYL Topics? Now that you have a general idea of what YMYL is, let’s explore more into its topics to get a comprehensive understanding. Health: The first on the YMYL topics list is content on health. Health topics include informative content that can affect the mental, emotional or physical health of individuals or groups. These topics are generally referred to as advice on drugs, medicines, diseases, nutrition, health, etc. For instance How does marijuana affect mental health Can you take painkillers during pregnancy? Can we give salty foods to a six-month-old baby? Safety: After health, the next page under the YMYL category is about Safety. It is a huge niche that encompasses the online and offline safety of a person or group of people. The safety topics include risks and hazards of working in factories, cybersecurity, protection techniques, equipment for safety, etc. For instance How to save your skin from sunburn at the seashore Tips to secure your laptop from hackers How to stay safe while driving to the hilly station during the rainy season Financial Security After health and safety, the third major aspect that affects human beings is finance and financial security topics & information. The information can support individuals or harm them in any way. The topics under financial security are retirement planning, taxation, real estate purchase, college or university funds, buying insurance or business insurance, etc. The pages under financial security may also include sites that allow visitors to make purchases or sales transfer money, etc. For instance, How to save your money for retirement Top London Properties for Sale Best student loan schemes of August 2024 Society: The topics under society can leave an impact on public institutes or impact public or personal interest. It usually refers to information related to government policies, laws, government programs, social services, politics, technology, science, business, and international or national events. For instance; Changes to HMRC Tax Compliance Requirements for Small Businesses Impact of Brexit on Trade Regulations in the UK Recent Reforms to the UK National Health Service (NHS) Other: Other or Miscellaneous group is a collection of all topics that can leave a positive or negative impact on the well-being of an individual or group of people. It can cover topics under education, career, household, etc. For instance; How to select the right career for you What are Black-hat SEO techniques and their negative impact on your business Choose from the best home workout equipment advised by the trainers Requirements for YMYL Content to Rank High Here are a few of the requirements for YMYL pages to rank high on search engines. Page purpose High E-E-A-T Content quality and amount Information about the person or website responsible for the content Reputation of the person or website responsible for the content It is apparent that these are not ranking factors, however, these factors give a hint on how Google or any other search engine will consider your content quality high when it’s about YMYL. Here are a few of the tips that can help you improve YMYL page ranking. Let’s have a look 1. Content Should be Enough to Achieve the Purpose: The content on the page should be fulfilling the purpose for which the page was created. For YMYL pages, it is also necessary that the purpose is achieved effectively through clear and informative content. 2. Maintain High E-E-A-T: The abbreviation E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the standard factors of Google content quality raters to evaluate the quality of web page With YMYL pages little information, misinformation or unprofessionalism has no place. As Google has clearly explained that they require the highest E-E-A-T standards for YMYL pages. 3. Maintain Content Quality: Content is the King and Google claims it is one of the most important ranking factors. So make sure your YMYL pages adhere strictly to the high-quality content requirements. For instance; The content should be informative, authentic, genuine, optimised naturally with keywords, images, videos, etc. 4. Add Website Information: A web page for any website with an optimised about page has strong credibility in the eyes of Google. The importance is twice for YMYL pages. So make sure, your about pages rightly define the website owner, the page niche and all relevant information. 5. Strong Website Reputation: While working on content it is worth working on increasing the website’s reputation. It is no doubt a time-consuming job, but helps a lot in sustainable high ranking on SERPs. The website’s reputation can be improved by building backlinks on websites with high domain authority and making your position visible as an authority on the topic. For instance, writing guest posts

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Universal Analytics vs Google Analytics 4

Universal Analytics vs Google Analytics 4

One of the breakthroughs circling these days is the end of Universal Analytics and the emergence of Google Analytics 4 with complete authority. Here we will compare Universal Analytics vs Google Analytics 4 and see how the major shift will affect the realm of search engine optimisation. Search engine algorithms are evolving every day and to run a successful SEO campaign it is important to pay special attention to all aspects of optimisation, particularly technical SEO.     What is Universal Analytics? Universal analytics was a great shift in SEO when it was launched officially in 2013. It has been considered a standard for data collection and analyses. What is Google Analytics G4? Google Analytics G4 was launched in October 2020 by Google. It has marked a significant shift in how businesses get to data tracking and analyse user behaviour. GA4 simply is an effective analytics tool for applications and websites. The tool lets you see how visitors engage with the platform, so you can make changes in your marketing campaigns accordingly. Let’s compare Universal Analytics vs Google Analytics 4 and see how they did and will be affecting SEO’s efforts for data analyses and monitoring users’ behaviours Universal Analytics Significant Features   The Standard Bearer It has brought a major shift in traditional online marketing strategies. Universal analytics host numerous features that help businesses understand their digital presence: The key features of universal analytics are: Data Model Based on Sessions: It focuses on sessions, organising user interactions, and page views within specific timeframes Tracking Based on Cookies: Universal analytics rely on tracking user behaviour based on cookies. However, it faced lots of challenges with increased regulations for privacy. Reports Generation: Universal Analytics helps in generating predefined reports so users can easily access common dimensions and metrics. Allow Customisation: The customisation option allows custom metrics, dimensions, and goals to analyse specific goals of businesses. Google Analytics 4 Significant Features Google Analytics works with smart and upgraded technology to analyse user behaviour. Its significant features: Event-Driven Data Model: Google Analytics 4 tracks user interactions such as events to provide more flexible user behaviour understanding. Enhanced Data Control and Privacy: Google Analytics 4 is designed to meet the privacy standards of the modern world and reduce the reliance on cookies. Cross-Platform Tracking The tool is excellent for tracking user interactions throughout the app and web platforms, offering a collective view of the visitor’s journey. Use of AI: The advanced tool is equipped with advanced machine learning offering predictive metrics and deep insights bosting decision-making capabilities Differences between Universal Analytics and Google Analytics 4 Here are a few of the differences between UA and GA4 Data Collection and Structure Universal Analytics Works on session-based model, and monitors user interaction within sessions Work with the help of cookies to track user activities leading to inaccuracies of data due to cookies deletion and blockage Google Analytics 4: Works on an event-based model for flexible analysis Focus on tracking with a user-centric model for better data collection Reporting and Analysis Universal Analytics: It provides various types of predefined reports that can be easily accessible and interpreted. UA offer customisation options for reporting. Google Analytics 4 Stresses more on exploring reports that allow users to create custom reports based on specific needs or questions Use AI to provide metrics including; purchase probability, and boost the ability to make better decisions based on provided data. User Interface and Experience Universal Analytics: Works on a traditional interface that can be a good choice for long-time users but is difficult for beginners. Reports are organised in a hierarchical structure that can be more time-consuming for certain types of data. Google Analytics 4: Offers streamlined and modern interface for user-friendly design The user can get a customisable homepage with an overview of key metrics, making it easier to access important data at a glance. Integration and Ecosystem Universal Analytics: Blends well with Google Products for instance Search Console and Google Ads. Support 3rd part integration with complexity and manual configuration Google Analytics 4: Boost integration capabilities with Google products that offer seamless data sharing and analysis through various platforms It offers comprehensive integration that enables advanced data analysis and storage options Why Google Analytics 4 is more Beneficial than Universal Analytics: A few of the features that make Google Analytics beneficial more than Universal Analytics are: Enhanced User Insights Improved Cross-Platform Tracking Future-proofing while considering users’ privacy Using advanced machine learning for proactive decisions Challenges in Transition to Google Analytics 4: A few of the challenges that can be faced during the transition phase of Google Analytics 4 from Universal Analytics are: Learning Curve Businesses are accustomed to UA and the transition to GA4 will involve learning Implementation Complexity Setting up Google Analytics 4 can be more complex than universal analytics and proper planning and configuration will be required Data Migration and Continuity Migrating data from UA to GA4 while not disturbing user experience is not simple. Therefore, the process needs to be done with lots of consideration and care     Conclusion So that’s all on comparison between universal analytics vs Google Analytics 4. There is no doubt that the shift has a significant impact on the digital world. Therefore, it is considered a major shift to the future of data analysis and monitoring user behaviour. GA4’s event-driven model, enhanced privacy features, cross-platform tracking, and machine-learning capabilities position it as a powerful tool for modern businesses. While the shift may present challenges, the benefits of GA4 in terms of deeper user insights, improved tracking accuracy, and future-proofing against privacy concerns make it a compelling choice. Therefore, it is important to approach the transition with careful planning using available resources and expertise to ensure smooth implementation.

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How to Improve Organic SEO

How to Improve Organic SEO?

Search engine optimisation is one of the best ways to get more leads organically. But, here is the question of how to improve organic SEO to maximise the benefits. Worry not, SEO Syrup is here to guide you on it. SEO is a systematic process of enhancing website visibility and boosting its ranking in the search engine result pages so more and more visitors can find the business.     Tips To Improve Organic SEO: Everyone wants to boost the business and wishes to rank it in the top 3 to 5 results. This is because nearly 75% of people do not go beyond the first page and 90 % usually click on top 3 to 5 results. So, whoever said this has said the truth that “The best place to hide your business is to display it on the second page of search engine result pages.” Therefore, it is important to rank h=sustainably higher on the first page of the search engine. Here, in this blog, we will guide you on authentic ways to improve organic SEO so your webpage ranking can improve and you can get more leads and boost your conversion rate. So let’s get started: Keyword Optimised Content: Content is the King and using the right keywords at the right time in content is the key to sustaining the authority. Keywords are a vital part of SEO and the best way to improve organic SEO is by investing your time and efforts in in-depth keyword research and keyword-optimised content. First, you need to conduct keyword research. There are numerous tools you can use to conduct this research, including SEO.com. You need to find the right keywords for your site, so you can rank for more relevant search results. There are two types of keywords long-tail keywords and short-tail keywords Short-Tail Keywords: Short tail keywords consist of one or two words For instance, it can be “cooking.” Now the person typing the word might be looking for various things, for instance, they might be seeking cooking tips, or menu or cooking class, or cooking instructor, etc. It is difficult to judge what they want Long Tail Keywords: The beneficial keywords are long-tail keywords. These keywords consist of three or more words. For instance, it can be “cooking classes in Gloucester” or “cooking tips for new chefs” etc. So it clarifies the intention of the user and the search engine ages will show the most relevant results. If your website is about the same niche and you have worked on keywords smartly, then your site will be shown in the results as well. Long-tail keywords are a better choice for businesses to grow online. However, make sure you do not stuff the content with the key phrases. Instead, use them smartly and with accurate relevance to keep content authentic and increase user engagement. Create Links: Link building helps improve organic SEO and boost website domain authority as well. You can build two types of links. Internal / Outbound Links: Internal links are crucial for website ranking. The internal or outbound links are the links to other pages of the same website. For instance, adding internal links in a blog means adding links to other blogs of the same website or adding a link to the homepage or service page as required. By building internal links smartly in the content, you can get a chance to improve the site’s ranking on SERPs. Backlinks/ Inbound Links: Backlinks are of great importance for any website as they improve the ranking in organic search results and improve domain authority as well. User-Friendly Design: Once you get traffic on your website, make sure that visitors do not bounce back due to bad experiences such as unresponsive design, slow loading speed, or heavy designs that keep loading. Therefore, make sure that visitors enjoy the best experience with attractive and responsive design. With a responsive design, you have more chances of keeping visitors engaged with your site and they are most likely to move to the next step. i.e., conversion of leads. A user-friendly design means your website runs smoothly on all digital devices such as mobile phones, computers, laptops, tablets, etc. A responsive design easily adapts the screen size and the user can scroll conveniently. When people find design responsive, they keep people engaged for a longer time. It gives positive signals to search engine bots and your site ranks higher at the end. Use Visuals: People are busier these days and with lots of websites in the competition, they tend to click on the site that feels more attractive than others. The best way to improve organic SEO is to add related visuals such as videos in your content to stay ahead of the competition. According to the surveys, a website has almost 50% more chances to rank higher and on the first page of Google if it has related optimized videos, images, and infographics. Videos and attractive visuals engage the users and catch their attention. It helps them to stay longer on the site and boost the website’s worth on search engine result pages. Therefore, your site will be more visible and get organic traffic. Content Marketing Helps: Content marketing means providing your audience with relevant information that helps them to learn. It can be anything that is related to your niche and comes in different forms such as videos, blogs, or infographics. Content is the most important element of SEO and by utilizing it effectively, your website can rank higher, sustainably dominate SERPs and you get more chances of organic traffic. People constantly seek informative content and if they find it on your site, they tend to visit it again and again and most importantly buy or avail of your services as well.     Conclusion: So that’s all about how to improve organic SEO! Improving organic SEO is essential for maximising the benefits of online visibility and lead generation. By following the comprehensive tips such as conducting thorough keyword

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what are LSI Keywords?

What Are LSI Keywords?

Wondering about what are LSI keywords or what is their importance? You will get to know all about it in this guide. Search engine optimisation and search engine algorithms are constantly evolving. SEO is not the same as it was a few years back. Therefore, understanding and leveraging its terms and techniques like LSI is important to stay ahead in the ranking competition. Here in this blog, we will guide you on what are LSI keywords. What is the Goole stance about it? And how to find and use related terms and words. So let’s get started:     What Are LSI Keywords? LSI Keywords are abbreviations for the term Latent Semantic Keywords. LSI refers to phrases and terms that are related to your primary keyword. Unlike traditional keywords, which focus completely on exact matches, LSI keywords are conceptually connected to the main topic of your content. They help search engines like Google to understand the context and relevance of your content more comprehensively. For instance; suppose your target keyword is digital marketing, the LSI can be online marketing, digital advertising, social media marketing, etc. Likewise, your keyword can be credit cards, and the LSIs’ could be debit cards, credit card scores, how to use credit cards, the interest rate of credit cards, etc. Difference Between LSI And Synonyms: Sometimes people think that LSI’s are synonyms to the keyword phrases or terms. However, it is not completely true. A synonym of a phrase, word, or term can be LSI but not always. For instance, for the word jacket, a synonym would be a coat. However, LSI Keywords can be feather down, warm cloth, padded, puffer reversible, etc. We can say that LSI’s are related or relevant words, terms, and phrases rather than synonyms of a word. Reasons To Use LSI: The three main reasons to use LSI are: Boost The Relevance: By using LSI keywords in the content, the search engine bots are signaled that your content offers various aspects of the topic and offers comprehensive information. It boosts the content relevance to the users and enhances chances of higher ranking. Helps Google’s Natural Language Processing – NIP: The second reason is to make Google search engine NLP algorithms to understand the context better. It helps the bots to identify the context and theme of your content more accurately to show the page with relevant search queries. Reduce Keyword Stuffing: Thirdly, the LSI’s are used to reduce keyword stuffing and make content more optimised. LSI helps to keep your content more natural and informative by creating a focus on thematic relevance. So the bots find your content helpful and rank it higher. Google Stance Over Use Of LSI: According to the latest updates, Google does not consider LSI’s as an SEO direct factor. It is said by Google representatives themselves. Google does not use latent semantic indexing anymore as it is old technology and search engine algorithms have evolved a lot over time. Moreover, the concept was used to find results in small documents, not the entire website. On the contrary, now it relies more on: Knowledge Graph: It is a semantic network that stores information about various entities such as places and people and their relation with each other Advanced Natural Language Processing: Now the advanced NLP is used to identify the similarity and relation between the search queries and content. It also helps in distinguishing between various variations in the meaning. Used Machine Learning and AI: Now Google uses an AI system to analyse word concepts and context and analyse the text as a whole not just a few of its chunks. So Can Related Words Improve SEO? So do related words play any part in SEO? If Google does not value LSI’s in indexing why are they still a hot topic in SEO? Let’s get the answer According to most experts, SEO LSI is related to words, terms, and phrases. If we consider the definition correct then yes LSI’s help in improving the SEO not directly but indirectly, of course. Google has admitted it various times indirectly too as it was stated on one of its pages “How search works”: “Just think: when you search for ‘dogs’, you probably don’t want a page with the word ‘dogs’ on it hundreds of times. With that in mind, algorithms assess if a page contains other relevant content beyond the keyword ‘dogs’ – such as pictures of dogs, videos, or even a list of breeds.” So now we understand that if there is a page about dogs, Google will see their names and breeds individually and find their semantic relation. So why these words do help to rank the specific page? The simple answer would be that it helps the search engine bots understand the overall topic better. How To Find Similar Words – LSI’s? You can find LSIs or similar words to use in content by various methods such as: Analysing competitors’ content Using keyword tools Scrolling through search engine suggestions. Consider common terms by using your best observation and judgment skills.     Conclusion: So that’s all about what are LSI Keywords. Understanding LSI keywords is crucial for modern SEO strategies. As search engine algorithms evolve, the approach to optimising content has evolved as well. LSI, or Latent Semantic Indexing, offers a sophisticated way to enhance content relevance without resorting to outdated practices like keyword stuffing. While Google has moved beyond using LSI directly in its algorithms, preferring more advanced techniques like the Knowledge Graph and Natural Language Processing, the concept still holds value. It indirectly supports SEO efforts by enriching content with semantically related terms, making it more informative and natural for readers and bots alike. The approach also aligns with Google’s guidelines of providing users with the most relevant and comprehensive information available.

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What Is Topical Authority In SEO

What Is Topical Authority In SEO & How To build An Effective Strategy?

Unless you do not know what’s going on in the SEO world, you have surely heard of topical authority as it has been used hundreds of times among the SEO community. But what is Topical authority in SEO? What does it mean and how does it work is crucial to know As it is commonly discussed in the SEO community, it is obvious that topical authority is quite a crucial element in website ranking. SEO Syrup will guide you through the journey of understanding what is topical authority in SEO. What is its importance and key strategies? So let’s get started.     What Is Topical Authority? Topical authority means you cover everything on one specific topic and tell the search engine and the visitors that they will get to know all about that specific topic on your website. In simple words, showcase your website as an authority on any specific topic. Hence, you will cover everything on the topic in-depth like an expert, and search engines will reward you with a high ranking on SERPs. It is helpful practice as you can imagine ranking on top for every keyword related to your niche. You can enjoy high ranking even without a huge number of link-building efforts. So, if you are someone in the search engine optimisation world who can and is willing to write about everything within a topic, topical authority can be your way to dominating search engine result pages. How To Build An Effective Topical Authority In SEO Strategy? Emerging as a topical authority is not possible if proper strategy is not followed. Here is how you can build effective topical authority. Create A Well-Researched Content Strategy: You should be competent enough to start working on any topic. Therefore, building a strong content strategy is very crucial. Start with in-depth keyword research and a detailed outline of content strategy. It should include a solid plan for a website to emerge as a topical authority. The site should contain every related blog, content, and keyword that will interest the target audience and get organic traffic for your website. Your focus should be on providing authentic information and reliable knowledge to the readers. Get your content popular within the relevant industry and start by sharing your insights on the relevant topics. Make sure you are confident to write about chosen topics. Create Topic Clusters: While choosing the topics to write about, the first thing to be done is to focus on key topics that will be used as pillars of your website. Start by writing the best content on core topics/ foundation topics and then begin with branching these into sub-topics and related content. Mostly the sub-topics have a smaller search volume and a lower difficulty rate than the core key phrases. While writing on the sub-topics or relevant topics, ensure that you are linking all to the core topics of the website and developing a relation among them. Focus on interlinking for best ranking results. Comprehensive Understanding Of User Intent: Many digital marketers prefer to build and implement a campaign that revolves around the user intent and improve their topical authority. It is no doubt the best policy! Writing for the audience means your content will resonate with what’s trending on search engines and eventually increase user engagement. Google Search Engine has become quite smart these days and understands the user intent very quickly. So, if your website develops the content according to user engagement it will get a positive ranking by search engine bots. Nowadays Google does not just show the results against the typed queries. On the contrary, it tries to establish the intent behind the query and deliver the most relevant result. For instance, if someone types the best pizza in [area]. It will try to show the best results and place the open restaurant at that time on the top. Therefore, while you are creating a content strategy you should consider the user intent for topic-specific keywords. It can be informational, how-to blogs, etc. You can also write topics that the search engine itself wants. You can check it yourself by typing your chosen keyword and see what type of blogs appear at the top. Link Building: Link building with other authoritative websites is one of the best ways to improve a website’s topical authority. However, building links with strong DA and relevant to your industry is not an easy job. There are several ways to get links from authoritative websites such as guest blogging and mentioning influencers in your content. Build Broken Links: The next step is as important as backlinking i.e., building broken links. Keep checking the websites and find any broken external links on other websites and once you find them offer the web owners to exchange them with your site link as an alternative. Broken links usually hinder the UX – user experience which is not good for website ranking. By reaching these websites, you build a healthy networking relationship and also get good backlinks as well.     Conclusion: So that’s all about topical authority in SEO! Topical authority is important as it builds trust with visitors and search engine algorithms, supports natural link-building, and reduces marketing expenses. However, you can only get these benefits with effective strategies such as creating a sound content strategy, creating backlinks, building broken links, and establishing strong content according to user intent.

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Does AI Content Affect SEO

Does AI Content Affect SEO?

AI has revolutionised every aspect of our lives, every professional, and every work mode. Content creation has also been affected by it. Do you know that around 60% of digital marketers are already using AI to generate content and attract target audiences? But here is the question; does AI content affect SEO? Google algorithms are consistently changing for improvement and whether it accepts AI content or not worries many SEO experts. AI content can affect SEO practices both in positive and negative ways. It all depends on content quality, reliability, and authenticity.     Things have become clearer after the March Core update 2024 when Google stated that any content that is not genuine, high in quality, or authentic will be penalised. Many websites were deranged due to spammy and unreliable or inhumane content after the update. In this guide, let’s explore AI-generated content, its uses, advantages, and Google’s approach toward it. So, let’s get started: What is AI-generated Content? AI-generated content means any type of content whether it is image, text, or video created by AI rather than a human. AI is an advanced program that leverages huge datasets to learn the patterns and modes of human language. Afterward, it uses algorithms and machine learning to generate new and original content. Unlike the traditional way of content creation, artificial intelligence relies on natural language processing – NLP to copy human patterns of creation and writing. The technology is pretty powerful and commonly used nowadays in chatbots, email assistants, and content-generation platforms. It helps in generating content quickly in different formats for instance; Social media posts Description of products Blog Posts Emails & Articles, etc. Uses and Benefits of AI Content: From the perspective of search engine optimisation, AI has many uses. From high-quality content generation to driving organic traffic on websites, good AI content can do it all for SEO. Let’s have a look at a few of its benefits: Improve efficiency: SEO is time taking the job and any tool that genuinely helps in reducing it is a blessing. AI-generated content helps in improving the speed and efficiency of creating content. You can write your query and it creates the content accordingly in a jiff. Therefore, you can save time, money, and resources while laying hands on high-quality data. Diversity: The second benefit of content generated by AI is that it can create content for different formats of writing. Such as; text, images, and media (audio and video). So now SEOs can create content in different formats to attract the audience, better engagement and drive potential leads. Personalisation: AI-generated content can be created according to your command and it can be personalised accordingly. Therefore, the content easily resonates with the audience and increases engagement which leads to a high ranking on Google. What is Google’s Approach Towards AI Content? As an SEO blogger, we have witnessed many transformations in the industry, but nothing was more disruptive or discussed than AI content and its effect on SEO efforts. Google has always focused its improvement concentration and rewarded high-quality genuine content that meets its E-E-A-T standards. E-E-A-T is an abbreviation used by Google for Expertise, experience, authoritativeness, and trustworthiness. Therefore, the stance is clear that is; AI content is not accepted as it manipulates search results and violates spa policy. However, it also stated that not every AI content is considered spam. Any piece of writing, audio, or video that is helpful, genuine and authentic is accepted. For instance weather forecasts, transcripts, or football scores. ​ The top search engine is committed to adhering to its policies or offering high-quality and reliable results to its users and the ranking system is carefully designed to display the results on search engine pages that meet the rules and guidelines regardless of how it is created. Google bots only display content that adheres to the principles of E-E-A-T and offer only meaningful, informative, and relevant results to the searchers. Thus, we can say that spammy content either written by humans or generated by AI is not acceptable. On the contrary, a quality piece of information generated by AI or created by humans is always welcomed by search engine crawlers. Challenges of Using AI-generated Content: No doubt, there are various benefits and uses of AI content. It can be used to get ideas for your new marketing campaign, create an outline for the content, etc. However, there are some challenges that SEO experts and businesses should be aware of. For instance: Low-Quality Content: AI content creation is still in its initial stage. It is developing and learning fast, yet there are chances of generating content that is low in quality, inauthentic, or spammy. Sometimes the content created by AI is solely to manipulate search engine rankings. Beware as it can lead to de-ranking and strict Google penalties. Lack of Human Touch: Well, a machine is a machine at the end. AI is a greatly developed tool, yet it lacks lots of things for instance; human touch and creativity level. The AI content can be relevant and informative to some extent but as it lacks human touch, it hardly resonates with the targeted audience. How to Deal With the Challenges? Artificial intelligence is a great help, only if it is used wisely. The challenges can be overcome only when you use it as an assistant to develop a consistent and efficient workflow. There should be a competent team of editors and content creators who go through the entire AI-generated data and modify it accordingly to make it user-friendly and appreciated by search engine algorithms as well.     Conclusion: So that’s all about Does AI content affects SEO or not. AI is undeniably a great tool to generate content. However, its acceptability by search engine algorithms is subject to the content’s authenticity and high quality. Google does not compromise on content quality and strictly follows E-E-A-T guidelines. Therefore, if your content is high in quality, authentic, and informative it will rank on search engine

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Set Up Google Search Console

How To Set Up Google Search Console?

Google Search Console is an important tool for website optimisation and many people wonder how to set up Google Search Console for their website. Luckily, SEO Syrup is here to guide you on it. There are various tools available online that can help you in optimising your website. For instance, few of the tools are offered by third-party and you must subscribe by paying a small fee to use them. Others are few but offer limited support and few are indirectly providing services from Google tools. Google Search Console is one of the best tools that can offer valuable insight into the rankings and overall visibility of web pages.     Google search console helps in building an effective SEO plan and finding the loopholes to resolve issues before they affect the site’s health negatively. As the tool is free to use and offers comprehensive support in search engine optimisation, many people are eager to know how to set up a Google search console account. Here in this guide, we will guide you step by step on how to create your GSC account. So, let’s get started. What is Google Search Console? Google Search Console or GSC is a free tool that helps monitor the performance of a website and analyses the technical SEO health. GSC previously known as Google Webmaster Tools lets site owners and SEO experts know how their site is performing and where are the issues stopping it from ranking high. GSC helps to report on various metrics from visibility on SERPs to user experience. It can help in finding the issues and improve the website status to get more traffic organically from search engines. Google Search Console helps perform various tasks such as: Monitor and review website performance on Google Helps in finding your website’s non-index pages so you can request Google to index them Make the ranking process quick by submitting sitemaps and separate URLs for crawling Identify the technical SEO issues Alert you if there are any issues or actions taken by search engine Helps in optimising mobile site performance And the list never ends. So let’s start with how to set up Google Search Console for your website How to Set Up Google Search Console Here is a step-by-step guide on how to set up a Google Search Console account Login: Go to the Google Search Console and sign in with your Gmail account. Once logged in you will be redirected to the next screen with two options, i.e. Set up GSC for an entire domain or set up for a specific URL path How to set GSC for the entire domain: It is the best option to choose as you can easily track the performance of all web pages on your site including HTTP and mobile versions along subdomains such as blog.yourwebsdomain.com Enter your domain details in the left panel and click continue How to Set GSC for Specific URL Paths? To do so select the right pane and write down your URL path such as yourwebdomain.com/blog. Add domain as your property: The next step is to add the website as your “property” Verify website: Once added you have to verify the website for its ownership. The process is different for domain and URL. Let’s go through each of them to know the method. Verifying domain: To verify the domain you have to go through DNS – Domain name service provider. For instance, if you have used WordPress for hosting and domain you will go through it. To verify the domain follow the GSC instructions. The general process of domain verification is like this: Click on “Copy” next to the TXT record provided by Google Search Console Visit the Domain Name Service provider site and log in Afterwards, pull up the domain to verify it in GSC Search for the domain management screen and ass a new Domain Name Service Record Select the “TXT” as the record type and paste it into the given blank field. Now click on the save button go back to GSC and press the “verify” option. The verification can take from a few minutes to 72 hours and once it is successful the Google Search Console will indicate that the site has been verified. Verify URL: To verify the URL on GSC you will need to upload an HTML file to the website’s root folder. GSC will provide the file so you can download it. You can then direct to the website’s root directory and upload the file there. Bingo! Your Google Search Console account is created. What’s next after setting up a GSC account? The first milestone has been completed successfully. Now the next question is what to do next. Your account is created so you can now utilise the GSC tools for search engine optimisation of your website or a specific page. Typically, the first thing that should be done is to submit a sitemap. The step helps to ensure that your website is completely crawled and pages are indexed, in case they have not already. Once done, start tracking metrics and improve your site’s SEO.     Conclusion: And that’s all about how to set up Google Search Console! You see, it is a simple process. You can avail of options like setting an account for a domain or a specific URL only. Once the account is created you can utilise the GSC tools and monitor website performance to improve SEO. For instance, you can see how mobile-friendly your website or page is. Or monitor any issues in the technical aspects of the website or submit a sitemap to index content faster. GSC or Google Webmaster tools help improve website performance and optimisation for sustainable high ranking so your business can grow and you get more organic traffic to generate revenue.

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What is Keyword Density in SEO?

A Guide on: What is Keyword Density in SEO?

When you are starting your journey as an SEO content writer there will be many questions in your mind for instance how to place keywords. What is keyword density in SEO? How many keywords are too many? What is keyword stuffing? Etc. SEO Syrup is here to guide you on what keyword density is in SEO so you get answers to all your questions and write good-quality content without getting penalised by search engines. We will start with what is keyword density in SEO, how to calculate it, the ideal number of keywords in the content, and best practices to optimise keyword density. So, let’s get started.     What is Keyword Density in SEO? Keyword density commonly known as keyword frequency is related to monitoring the balance between how often a keyword phrase is used to rank the content while ensuring that it does not affect the ranking. Keyword density is all about how many times you have used the target keyword on the webpage about the total word count on the page. When you are working to create SEO content, you will see that keywords are an important part of an SEO campaign. However, when you use the keywords in the content for any page, it is important to ensure that you are not overusing the key phrases as it can cause low ranking in SERPs on Google. Keyword density is often referred to as ratio and percentage, the higher the ratio or percentage the more your key term appears on the page. Keyword density plays a crucial role in ranking a website in the search engine results pages. So it is important to maintain a healthy balance between the use of key phrases and the total word count on the webpage. How to Calculate Keyword Density? Calculating keyword density is an easy task and an SEO Writer can do it conveniently. To do so, you have to calculate the ratio percentage of the keyword into the overall number of words on the page. The formula to calculate keyword density is: Keyword density = Total time keyword is used in content [divided by] Total word count on the page [multiply by] 100. Let’s simplify it: To get to know about keyword density in the content you will count the number you have mentioned your keyword on the page and divide it by the overall word count on the web page. Now, you can turn the ratio into a percentage by multiplying the result by 100. For instance, suppose you have written a blog of 2000 words and used the key term 30 times. Your keyword density formula will be like this 30/2000 = 0.02x 100 = 2% Therefore, your keyword density is 2 % in web page content See, it is simple, now move to our next question i.e. What is the recommended / acceptable keyword density on the page? Let’s get to know it. What is Acceptable Keyword Density? The truth is that there are no set rules for keyword density optimisation for every page. Once you start searching for the answers you will get many. When you’re calculating your keyword density, you want to know that it’s a good ratio for the page. The truth, however, is there is no set optimal keyword density for every page. Few experts suggest that the ideal keyword density in any content is from 0.5% to 0.8%. While many other experts state that from 0.5 % to 2.5% is acceptable. To be honest, if you want to hit the ideal keyword density for your content it will take trial and error. Generally, it is stated that the density should be under 3% in any content. Moreover, you should test the keyword density for your various pages and check which percentage suits the most to your business and helps you in ranking. Keyword Stuffing: Talking about keyword density in SEO is not complete without discussing ‘keyword stuffing.’ Keyword stuffing means overuse of the key phrases on the page. Keyword stuffing occurs when the writer tries to use as many keywords as possible on the web page while hoping that it will help in ranking the page on stuffed keywords. Keyword stuffing often presents the content as the terms are forcibly put in it or look like unnatural phrasing. However, keyword stuffing does more damage and less good to the web page. Google penalise the sites for keyword stuffing in the content. Excessive use of keywords is considered a black hat technique. To avoid any negative impact on page ranking and keyword stuffing it is important to check the keyword density. Best Practices to Optimise Keyword Density for SEO: Here are a few best practices to optimise Keyword density Write content that resonates with the audience Place keywords smartly Use LSI and secondary keywords along with primary keywords in the content Test Keyword density from time to time. Conclusion: That’s all about Keyword density in SEO. Starting your SEO content writer journey can be overwhelming and you might have numerous questions in your mind about keyword density, keyword stuffing, risks attached to it, and ideal placement. We ensure that you get answers to these questions in this blog. The guide here explains how you can calculate keyword density, and best practices to optimise keyword density such as writing content that resonates with users, placing keywords smartly, and using LSIs. With the help of these tactics, the writer can avoid search engine penalties and create a harmonious balance between the word count of the page and the number of keywords used in it. The writing strategy also helps in impacting SEO efforts and results positively by improving ranking on SERPs.    

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What Is White Label Link Building

What Is White Label Link Building?

White Label link building has become a very common SEO service to boost business, and many companies are preferably choosing it over long backlinking methods. SEO Syrup will discuss here all about what is white label link building, how it works, pros and cons, and how to choose the right white label link builder. There are several reasons companies prefer white-label link building and one of them is that search engine algorithms are tricky and always evolving, and most of the businesses do not have the expertise for it, therefore they prefer to use a white-label partner.     However, there is one thing that is for certain i.e., quality content and link building are the foundations that increase website ranking and improve DA. It is also a harsh reality that neither good content nor good backlinks come easily. You can get to lay your hands on good content with sound content strategy and good content creators, but backlinks – well that’s a different story! Even if you are an expert in building quality backlinks for your clients, still it will not be enough to meet the target. You can also hire a professional link-building team to handle these things, but it can be costly and quality can be compromised as well. Hence, the best alternative option any agency can avail is relying on white link-building services from trusted link builders. There are many more benefits of using white-label link-building services and here we are with the features everybody should know about. What is White Label Link Building? White Label Link Building refers to an SEO practice where digital marketing agencies/ SEO agencies subcontract the link building to another agency. The agency then resent the link to the customers as they have built it themselves. It is a common practice as link building creates an essential part of most SEO campaigns. However, not everyone is capable of doing so as it requires special skills that typical digital marketing SEO agencies do not have. The white-label link-building system is a service that is offered by specialised link-building agencies/companies to others. It is typically a service that involves full-cycle link building and often includes content creation too such as guest posts. Once you sign a contract with link builders they will be obliged to do all the link creation work under your name, it also means that you will be given the credit for these links. When you buy or outsource white label link building, the company providing it will do all the work under your brand name—which means that you’ll be credited for the links they’ve built for you. The white-label link builders usually offer entire link creation process services including outreach services or reporting, sometimes the white-label link building is done by seasoned professionals. The goal of hiring a third party for link building is to save time while ensuring to get quality backlinks for the website. Various types of agencies commonly use backlinking services. It is a useful practice, especially for those who are working on short deadlines and have to build quality backlinks for the clients. Pros of White Label Link Building: Here are a few of the benefits of getting White label link-building services. Let’s have a look! Experienced Professionals: The white-label link builders are specialist agencies with expert and experienced staff who have been creating links for years. Therefore, they can build quality links fast. Cost Effective Choice: It takes time and lots of money to build an effective backlinks-building team. The learning process and practice time together cost money and lots of years. Moreover, hiring an in-house link-building team does not come cheap. On the other hand, white-label link builders are an economical choice. Ready-made Setup: Link building is time time-consuming process, as a new link builder has to build an entire infrastructure. It involves contacting the websites and finding the right individual to talk and negotiate with and pitch the ideas. The white link builders have already established a set-up. They have relationships with high-ranking websites, and their network is vast. Moreover, their team is expert in forming relations quickly and negotiating successfully. Provide High-quality Backlinks: The white-label link builders get business only because of their reputation for building high-quality backlinks. Therefore, they strictly follow the rules and techniques that are approved by Google’s guidelines. The link provided by link builders helps in the sustainable high ranking of the websites. You Can Focus on Other Aspects: By outsourcing time taking the job of backlink creation you can give more time to focus on other SEO aspects. It also helps in keeping clients happy. Cons of White Label Link Building: A few of the cons of white-label link building are: Less Control The agency has less control over the process of backlink creation Miscommunication: Sometimes miscommunication between link builders and agencies can delay the delivery of service to the clients Increase Dependency: White-label link-building service is like depending on someone else to make your SEO strategy successful. How to Choose the Right White-label Link Building Provider: Here is how you can choose the right white label link building provider: Check their track record Ensure transparency Verify for quality assurance Communication skills Check for flexibility and scalability Conclusion So that’s all about; what is White label link building? There is no doubt that it is a cost-effective and strategic solution for the agencies. The white label link building is beneficial in many ways such as it is economical, and experienced professionals can build good links faster than a comparatively new team. However, it is important to carefully manage challenges such as miscommunication, dependency, and lack of control over the building process. By choosing reputable link-building service providers the agencies can save time increase the success rate of SEO campaigns and ultimately increase the client satisfaction rate.    

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How To Find A Good SEO Consultant

How To Find A Good SEO Consultant?

Are you trying to rank your website higher on SERPs but cannot do so? It is time to seek help from an SEO consultant. But here is the question: How to find a good SEO consultant? Worry not—SEO Syrup has got you covered. Here, you will know how to find a good SEO expert.     Why Choosing An SEO Expert Is Important? Search engine optimisation experts aim to increase organic traffic and dominate search engine result pages. Once you have chosen the right SEO agency, you will see that your website is appearing more to the targeted audience, ranking on the right keywords, and sustaining a top position in SERPs. Simply put, with good SEO, you can attract organic traffic, potential leads and more chances of generating revenue. Many companies do not even know where to start and improve website ranking. The SEO agency here can make all the difference. A good SEO expert will help in boosting traffic and increase conversion rates. So you can have all your free time to focus on more important things, such as managing your team, increasing product or service quality, etc. With tough competition online, you will find numerous SEO agencies in the UK, and choosing the best one for you might be overwhelming. Tips To Find A Good SEO Consultant: Here we are with top tips that can help you with your search. So, let’s get started: Be Clear About Goal: Before choosing SEO agency, be clear about your company’s goal with SEO and digital marketing. Be clear about what you are trying to achieve with SEO. Whether it is to improve website rankings on crucial keywords, boost users, or dominate in specific market. You might be getting organic traffic already, but leads do not convert, and you need help with it. Likewise, you might seek to generate maximum leads to boost revenue generation chances. By having a clear set of goals, you can filter out many SEO agencies and find the best one easily. You will be able to evaluate the consultant’s efforts and see whether they will move in the right direction or not. Research For SEO Agencies: Once the goal is defined you can start your research for the SEO consultants. There will be still numerous SEO consultancy services in your area. Therefore, it is important to conduct a little research before choosing the one. Start by looking for the one who has a proven track record in the industry. You can visit their social accounts and ask previous clients about their experiences. Normally, case studies, testimonials, and reviews on different platforms give an idea of their SEO performance. Consider these points during your research: Check out their portfolios Read the reviews and testimonials carefully Check the online presence of the SEO consultant or agency. Set up SEO Consultation: The next step is to set up a meeting for SEO consultation. Once you have shortlisted the SEO agency it is time to set up with consultants for SEO consultation. It is the opportunity for you to witness their approach, expertise, and credibility. During the consultation, you can observe their expertise in the industry, their offer, and suggestions for improvement. Moreover, see whether they are willing to customise the SEO strategy to meet your specific needs. Here are crucial points to consider: Observe Their Understanding Of Your Company: During consultancy sessions, check whether they have completely understood your company’s goals, vision and objectives. For instance, a SaaS business will look to partner with an SEO consultant expert in SaaS rather than the one dealing in real estate. Analyse Their Communication Style: During the meeting, check their communication style and observe their expertise and whether their strategy fits with preferences and company culture. Monitor Their Creativity And Passion: Choose an SEO consultant who is passionate about their work. An SEO consultant who comes with innovative approaches and enthusiasm can go one step ahead in your company’s growth. Ask Questions: Ask any relevant question you want before deciding on an SEO consultancy service. Make sure they can meet your business-specific needs and adhere to your digital marketing goals. Here are a few of the questions you can ask Ask about their approach Ask how they stay up to date with the latest search engine algorithm changes and SEO trends. Ask them to share case studies and previous achievements How do they handle sudden drops or penalties? From when you can see the results How will you see the results Who will be the person and mode of communication during the contract period? Negotiate And Agree On Terms And Conditions: Once you find everything is satisfactory, now is the time to negotiate and finalise the agreement. It is important to establish the engagement rules. By discussing laws and contract clauses, you can avoid any future issues. While setting the agreement, focus on the following: Scope Of Service: Be clear on what services will be included in your package and whether there will be any additional charges for extra services. Duration Of Contract: Discuss and decide on the length of the contract and the terms in case of cancellation or renewal. Discuss Performance Metrics: Be clear and agree on KPIs for measuring the success of their SEO Strategies     Conclusion: To grow a business organically, it is important to know how to find a good SEO consultant. By following tips like proper research for SEO agencies, deciding on terms & conditions, asking the relevant questions, and checking their portfolio, you can make the decision easily.

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