SEO

Content Decay

What is Content Decay?

Content decay is a harsh reality that every digital marketer dreads. We pour our heart into the content and bring one of the masterpieces to the webpage. The piece hit visitors with the boom; things start going upward, bringing lots of traffic to your site. Then, suddenly, everything starts to fade. You might feel that Traffic is dwindling or Conversions dry up. The chaotic change is named content decay, and it happens for a reason! Here in this blog, SEOSyrup will guide you on what content decay is, what the signs of its decay are, and how to deal with a dreadful situation. So, let’s get started.   What Is Content Decay? Content decay usually refers to a gradual decline of traffic and conversion on any piece of content on the site over time. Content decay is a huge problem, and it impacts almost every piece of content on the website. The silver lining is that it is not a death warrant for # content. Whenever we publish content on a site, the search engine crawlers crawl it and index it accordingly. Afterward, the content gradually ranks higher on keywords and brings conversions. But after a while, the content’s charm starts to fade, and we might lose traffic and conversions as well. Content decay is natural, but if left unchecked, the decayed content can affect your business profile, sales, and business. Let’s look at some reasons for content decay and methods to fix it. Reasons For Content Decay: Here are some reasons discussed below Fading Significance With time, the content ages, and some of the data on blogs may become outdated and less relevant. In simple words, it is a time when your content loses its freshness. It results in keywords resulting in lower rankings and gets less organic traffic. Topical Relevance: Sometimes, the content decay is due to a lack of topical depth (topical relevance). It can be due to low-quality content, outdated content, or changes in search engine algorithms. Sometimes, the word count needs to be shorter or more specific according to search engine algorithms or provide more valuable information. Read more about topical authority in our blog. So you can create useful content that ranks sustainably higher on SERPs. Competition Within The Site: Sometimes, we are writing too many blogs or articles on the same or similar topics. It results in internal competition within the domain. Therefore, one blog might outrank the other, and we cannot benefit from it. The overload might also cause a loss of traffic in SERPs as your site pages are directly competing with each other. Stiff Competition With Competitors: We are not the only ones writing on the topic and targeting keywords. Fresh content is updated every day, sometimes using the same keywords and topics you are ranking. Naturally, their content might have more relevance and depth to outrank your content. The external competition is natural; therefore, never overlook it. A small drop in SERP can lead to a prominent decline in traffic. Search Intent Changes: User intent changes over time, and Google’s priority is to check the intent behind a query before ranking any content against it. If they find the piece satisfies the intent, the blog will rank, But when the intent changes against any of the targeted queries, the blog slowly ranks down. It happens that more of our page does not address the change/shift. Change In Search Engine Algorithm: Google and all other search engine algorithms keep evolving to provide the best user experience. Many updates do not affect website content performance, but few can. Several times, Google has issued crucial core updates or released a major shift that can shake up the rankings on SERPs. For instance, a major core update released in 2021 shook up the rankings on SERPs. The update was about websites with good LCP – Largest Contentful Paint increased ranking on SERPs while the URLs with poor ratings declined far behind. How To Fix Content Decay: Here are a few ways to fix the content decay issue and bring it back to its higher position on SERPs. Refresh Your Content: Content gets outdated, and it is natural. So, to stay in the market, you have to walk around the market. Therefore, it is important to update and refresh the content. To refresh the content, you can: Expand the content and add what is missing information. For instance, let’s suppose we have written a blog on upcoming technology and its impact. After the changes are implemented, you can update them by mentioning the required details. We can add as much content as it is required. It can be a couple of paragraphs or 1500 words additional. The second and crucial part of refreshing content is to update the old data. It can be facts, links, or any images. If the content is offering outdated content, you can face severe consequences like penalties. Likewise, update the broken links, optimize images and Alt text, and remove any data that is not necessary or absolute. Deal With User-Experience Matters: Update to make your page more user-friendly. For instance, changing image format, adding or removing links, and working on page loading speed. Likewise, work on content structure, such as adding a table of contents, infographics, or relevant FAQs. Internal Linking: Focus on improvising internal linking to rank your blog. It gives a better user experience and helps your non-index or low-ranking blogs to move up. Internal linking is also an effective way to generate page traffic. Work on Rebranding: With time, the charm of a blog fades, but you can help get its magic back to you by re-promoting the blog. For this purpose, social media platforms and relevant sites should be used. Work on backlinking to get more referral traffic and keep your content alive. Prune Content Yes, prune content to avoid any arms on your site. Content pruning is the act of removing low-performing content from the page. You can do it in several ways,

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Entities in SEO

What Are Entities in Seo? Why They Matters and How They Work

Google is evolving continuously only for one reason giving users the best experience online and offering genuine, authentic and reliable information. Keywords and entities in SEO are a few of the ways to find relevant information online. Have you ever wondered why you find relevant information easily even when you spell the words wrong mistakenly? It is because of entities! Here in this blog, we will explore what is an entity in SEO, why it is important and how to optimise it for campaign success. Let’s get started! What is an Entity in SEO? According to Google entity or entities in SEO, “A thing or concept that is unique, singular, distinguishable and well-defined.” Simply put it is a record present on a search engine database to represent anything available online. An entity can be a product, idea, place, person or brand. So, entities in SEO are used in context rather than keywords to find the most specific information by the users. For instance, when we type London on the search bar in Google our intent could be any as it can be “real-estate in London” or “cafes in London” or “map of London”, a specific location or service in London, etc. Google instantly shows the suggestions against the specific query. The word searched is a keyword, and suggestions displayed by search engines are entities. The entities serve a dual purpose here, such as speeding up the search process and adding more context to what you need.   How Are Entities Reshaping SEO? Entity-based search engine optimisation is getting more popular among users nowadays even though it is a little more complicated than keywords. Here is how it is reshaping today’s SEO campaigns: Enhanced Mobile features: With entity-optimised content, your site has more chances to rank on mobile-based results. Improve Translation Features: Think of a query where you were searching in different languages and translation has become the biggest hurdle. Now with entity search, you can get results in different languages easily. Snippets Are Rich With Information: Thanks to entity-based SEO, now you can access rich snippets that include customer reviews, ratings, and photos against specific queries. It often outnumbers the top search results on SERPs. Why Does Entity in SEO Matter? As you have seen how entities are reshaping today’s SEO. Here are a few reasons it really matters for successful SEO. Increase User-Friendly Features: As we know already google’s aim is all about offering the best results to increase user-friendly features. Entities are helpful in it. Now you can type a product or topic and get more suggestions. It helps them to access more valuable content against their queries. Sometimes it also helps in keyword research and analysing which keyword is trending. Making Search Fast: We live in a faster world so why not search on Google? With entities in SEO, you can see the whole picture rather than a fragment ranking on typed keywords. It is like a shift from a keyword-based search to a context-based search. Establish Authority: A website that has established authority on any topic has great credibility in the eyes of search engine algorithms. With Entity optimised content you can establish topical authority faster and emerge as an authoritative website online. On a side note if you want to know more about topical authority read our blog on: What is Topical authority SEO & How to build an effective strategy? Therefore, you have more chances of ranking sustainably high on targeted keywords. Meanwhile, the site DA can be improved as well. Difference Between Entity and Keyword: For a few entities, keywords are the same or similar. However, it is not. Here is the difference between keywords and Entities in SEO. Let’s have a look. Entities: As we have mentioned, the definition of entity before it is not a specific object, product or person, and it can be any of them. It is an independent word from other entities and keywords. But to get a more accurate result, you can or should add a word or two words. For instance, if you write the phrase jaguar, it could be about the species or about the luxury vehicle brand. Whatever your intent is, make it clear as reading about forest animals is of no use if you are searching for luxury car brands. Keywords: No doubt, Entity in SEO is becoming popular, but it cannot “not” replace the importance of keywords. Keywords are a set of phrases used in searches on SERPs. They are more focused and typed usually in sentences or questions. For instance, suppose you are searching for vacations; your research will be more focused on queries like cheap flights, “budget-friendly travel tips”, best vacation spots or family-friendly vacation spots. How to Optimise Entities For Effective SEO: Here are a few ways to optimise your campaign for an effective SEO campaign based on entities Point Out Relevant Entities: Filter what your site is about and optimise on relevant entities. For example, if you are writing about the best vacation spots, you can optimise the content on relevant entities, which can be famous cuisines, the best hotels in the area, the best-visiting spots, etc. Organise According to Content Silo: Organise your content strategy around silos to help users and search engines understand your site better. For instance; for a travel site, silos can be accommodation, travel tips, flight booking, and destinations. Focus on Semantic SEO: Semantic SEO means you should write content after understanding what your content is really about and focus on intent more than searching for exact keywords. Think about the bigger questions than focusing on small windows. For example: If someone searches for the best hotels in Scotland they are more likely to get recommendations for stay while travelling rather than general information on hotels in Scotland. So your content should include data like booking tips, hotel reviews, etc.   Conclusion: So that’s just the tip of an entity in SEO. There is no doubt entities are reshaping SEO and offering

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Readability in SEO

What is Readability in SEO? A Complete Guide

Readability in SEO is one of the vital elements to increase user engagement and successful digital marketing campaigns. The reasons are simple! Search engines like Google are evolving continuously to give the best user experience for visitors. Therefore, it has established a guideline for businesses. Digital marketers who adhere to these guidelines have more chances of ranking and high visibility. A good readability Score is one of them. As content is the key to every successful SEO campaign, the optimisation experts stresses more on content guidelines. Good content adhering to Google’s E-E-A-T guidelines leaves a good impression. It improves chances of sustainable ranking and high domain authority. Here in this blog, SEOSyrup will guide you through why readability is important in SEO. How is the readability score counted in SEO? Most importantly, tips to increase readability score. So, let’s get started:   What is Readability in SEO? Readability in SEO means how clear your text is to read. It refers to how attractive, genuine, and easy your content is to read. A good readability score means writing over complex topics in easy words that the target audience can easily comprehend.  The higher your readability score is, the more you have chances to engage users on your site. The search engine algorithms also count it as a good ranking factor. Technically speaking, readability can be counted by computers but is purely based on linguistic rules and principles. Mainly online tools calculate it based on syllables number in a sentence. Let’s see how it is counted: How to Calculate Readability Score in SEO? The readability score in SEO is calculated to evaluate how difficult content is to read. The content is generally tested using the Flesch-Kincaid readability test. It is a commonly used formula to access the reading level of your content. It is based on several factors such as average sentence length, vocabulary, and use of active & passive voice, etc. Why Readability Score is Important Let’s look at a few reasons why a good readability score is important in SEO. Readability is both a direct and indirect SEO factor. The higher your readability score is, the easier it is for you to read. A good readability score helps your target audience to understand your content. It increases user time on the website. More time on site means search engine algorithms get signs of positivity. It makes them understand that the site offers the end-user a good experience. Content with a good readability score means you will have a lower bounce rate on the site. With the use of easy words, even complex topics become simple, and users are more attracted to move to the next level. With a high readability score, the users are tempted to move to the next step, hence your site has more chances of generating revenue. How to Increase Readability in SEO? The website is all about users! With all your SEO efforts, what do you want to achieve? It attracts users’ attention to your business and increases your chances of generating revenue. Make sure your content hits right to the targeted audience. The language should be according to the readers as well. For instance, if you are writing about toy cars or LEGO, your target audience is kids and teenage children. Hence, the content should be super easy and appealing for children. On the contrary, if you are writing about the hazards and benefits of any cancer medications, your target audience might be highly educated, like doctors, scientists, and Ph.D.s. So, you use the relevant medical terms, jargon, and language that is most appropriate to the targeted audience. Here are a few tips to increase your readability score. Write Concise and Clear Paragraphs: Ensure you write concise and clear paragraphs. We advise you to start a paragraph with important sentences and elaborate it in the paragraph. In the introduction try to give a concise breakdown of what is your blog about and how the sections are divided. Sentences should be clear and deliver the concept you are writing about. Maintain the flow of content so it does not look messy. For instance, suppose you are reading about DIY projects, maintain a flow, and elaborate A to Z points in sequence. Writing about “A, B, and then D” and then switching back to C will give a confusing reaction and might increase the bounce rate. Short Sentences With High Readability: Short sentences are easy to read and understand. You will also make fewer mistakes while writing shorter sentences. A good sentence length is a maximum of 20 words. However, make sure you are adding useful breaks or meaningful sentences. Use alternative words to deliver the message. For instance, instead of writing “Also to add here,” writing words like “Moreover” or “additionally” can deliver the message. Minimise The Use of Difficult Dords: Difficult words make text sound difficult and people usually do not read it. Keeping people on the screen is harder if your language is too difficult. For instance, think of the word uncanny; you can use the word strange in its place to deliver the message or any substitute that’s easy to understand. However, using the exact word is necessary. For instance, you are talking about illustrations.  The word illustration is itself a little difficult, but you can use it in the text as your blog is about it. However, to increase readability use its alternatives where possible. For example, you can use words like images or visuals whenever possible. Transition Words Help: Transition words are helpful to keep sentences and phrases shorter. These words are like ‘importantly,’ ‘besides,’ ‘moreover,’ ‘rather than,’ else, ‘therefore,’ ‘contrarily,’ etc. Variation of Words: A variety of words make the text more appealing and attractive. It also helps them stay engaged and make boredom run away. Repetition of the exact words or jargon can annoy the readers, and they might brush things off. Try using synonyms and alternative shorter sentences to bring variety to your content. The words like

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What is SEO Page Structure

What is SEO Page Structure?

Focusing on the fact that content is king, we sometimes forget how we present the content, which also matters a lot. Site structure is as important as any other aspect of SEO; how can someone find your best-quality content if site structure is hindering its way to ranking? Here in this blog, we will go through what is SEO page structure and best practices for its development. So, let’s get started: Website structure or page architecture means how your website pages are organised and connected. SEO page structure ensure that users and search engine crawlers can browse through your site easily. Therefore, we can say the better the website architecture is, the greater its UX is. You will get maximum SEO benefits, such as high ranking and better indexing. Therefore deciding how your site structure would be is a time-taking and thoughtful process.    Why Page Structure is Important In SEO? SEO page structure is important as you can benefit from many benefits. Such as; Helps To Rank Pages in SERPs: A good and optimised SEO structure is helpful for sites to rank higher on SERPs. Organised website architecture helps search engine crawlers to navigate through internal links and discover new additions to index. Hence it prevents orphan pages. Provide Additional Content For Better Ranking: With a proper structure of site the crawlers get to lay hands on additional content easily and rank pages quicker. For instance, let’s say you sell gym apparels. You will have different pages for male female. The crawler will understand which apparel is for which category based on the web pages that link to and from It Spreads Authority Throughout Your Webpages  PageRank is a Google algorithm that measures a page’s authority based on the quality of backlinks—links from external sites—that point to that page.  Establish Authority: With SEO page structure your pages normally gets many quality backlinks and help in improving and establishing higher authority on the internet/. User-Search Friendly: Think of a site where users browse from here to there and do not get what they want. Results? They will hardly visit your site again or shop from it. With a good page structure users will easily find the items and visit the site repeatedly. Hence increase the chance of generating revenue from clicks. Types Of Website Structure: There are four types of website architecture. Let’s have a look. Hierarchical Model /Type: It is the most common website structure type and typically referred to as tree structure. It moves from larger to general categories than to smaller pages and individual pages. The hierarchical structure of websites is great for e-commerce websites. Sequential Model: It is also one of the common types of website structure. It follows a simple page to page path model. The type is commonly used for simple websites, smaller businesses or when someone needs to create a campaign with landing pages. It is the best structure for sites offering online courses or sales funnel. Database Model / Type: Database-type website structures are more complex. Therefore, you are advised to use it only when you have comprehensive data before opting for it. One of the biggest benefits of database structure is that it can be customised to meet your specific needs. Matrix Model/ Type: It is one of the oldest website structures. Therefore, it is a complex yet traditional type used for navigating while searching for internal links. Wikipedia is one of the most popular examples of a matrix model. Tips For Designing And Developing Structure For SEO: Let’s have a look at how you can design and develop a website structure while considering SEO for success in the digital world.  Consider Users First, Not The Bots: Sometimes, we focus on one thing and ignore the other. While designing a website structure, it happens often. Usually, we think of bots more while designing website structure and overlook the factor that the site is made for people, not for bots. Remember that as soon as people find the site is not user-friendly, they leave it and hardly come back. So consider users before anything else.  Balance Between Link Interactions And On-Page Time: Balancing between link interaction and on-page time is important as it helps people engage with your page while encouraging them to dig deeper on your site. You can do it by interlinking in a reasonable number. However, make sure every link is connected to the topic. According to SEO experts, around 3 to 5 links in 1000 words of content is the best. Heading Hierarchy is A Must: Website structure becomes more systematic and organised with heading hierarchy. With the heading hierarchy you can establish a logical structure to web sites that can be understood by both search engine bots and users. Apart from using different heading elements from H1 to H4 you can also use different types of headers. It is also an impactful way to increase user engagement. Display Breadcrumbs: Navigation through your website easily lands many benefits from high ranking to generating revenue. By displaying breadcrumbs, you can make navigation easier for users. Breadcrumbs are quite useful on e-commerce websites so people can move backward or forward with ease and explore more products.  Schema Markup: There are a few things you can consider while doing SEO page structure for bots, such as including schema markup. You can read about schema markup in our blog what review schema markup is. Adding review schema markup is easy and makes your site structure more bot-friendly.   Conclusion: By understanding what is SEO page structure, its importance, and effective tips, businesses can rank high and get more chances of generating revenue. To design and develop page structure, make sure you choose the type that suits your business needs.  For instance, hierarchal website structure is better option for e-commerce business than data structure. The page structure can be optimised for users and bots by applying tips like including schema markup, displaying breadcrumbs and ensuring heading hierarchy.  With the use of these

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Voice Search in Digital Marketing

Tips to Optimise Voice Search in Digital Marketing

SEO is evolving with fast-paced digitalisation. Now the experts are focusing on optimising content according to voice search in digital marketing for success. Voice search technology is spreading very fast and many people are adopting it, and why should people not? It is a fast and quick way to search for anything rather than take out your device and type it.  With the change in the mode of queries, digital marketing experts are also changing the way to optimise websites for voice search and enhance the chances of sites appearing higher against targeted queries.  Here in this blog, we will guide you on what voice search optimisation is, why it is important and tips to optimise it for effective results. So, let’s get started:   What is Voice Search Optimisation? Voice Search Optimisation is a technique of search engine optimisation that helps content appear in voice search results. The goal of optimisation is to address verbal queries that are most likely different from typed queries and present your page in voice search results. Benefits of Voice Search Optimisation: There are several reasons voice search optimisation has become necessary in today’s era. A few of the benefits of voice search optimisation are: Targeting Voice search is not a crazy short-time trend. According to various statistics, over 30% of internet users in the UK have claimed to use voice search in 2023, and another study has suggested that over 50 % of consumers use voice search for different queries, and the number is still rising.  It is becoming one of the critical ways to capture the attention of organic traffic, no matter what your business niche is. With less competition so far and ease of use, users can find your business more, and you get more chances of successful revenue generation. With voice search optimisation, your site gets the upper hand and helps in improving its position in search engine result pages. Search engine algorithms always value user-friendly websites, and voice search optimisation makes them more likeable by search engine bots. Therefore, your site’s ranking and DA improve faster compared to other websites. Voice search is different from typed search. For instance, you might write a bakery near me but in voice there the query might be longer and different for the same request. For instance, they might say show me the location of a bakery in my area or where there is a bakery near me, etc.  Effective Tips To Optimise Voice Search In Digital Marketing Here are a few tips that can help in optimising sites for voice search.  Focus On The Question And Long-Tail Keywords: As we said earlier voice searches are different and longer than typed queries so the first rule to optimise for voice search is optimising content with question and long-tail keywords. The voice searches are mostly more specific and longer, often they are like questions and simple words. It makes sense as when we type, it takes our effort and time to type, so we usually type fewer words. On the contrary, we speak in detail as it does not take time and helps in getting filtered results. By focusing on long tail keywords and question keywords, the digital marketer enhances the chances of ranking on the first page. You can add questions in your blogs or articles for voice search optimisation. A FAQ section will help a lot to target voice search queries.  Use Conversational Language: So here I repeat: voice searches are more informal and conversational. Hence, give your piece of content a conversational tone to meet users’ intent, Make it easier to read, add a little humour, and make it feel more authentic. Therefore, you can use words like I, we, and you in the content. Add FAQs with these words so people can find you more in related voice queries. Write the content like you are talking loudly with others. Optimise Google Featured Snippets: Use the strategy to optimise Google featured snippets. The snippets are fragments of web page content and are displayed on the first page of SERPs. If they grab the attention they capture more traffic than any other site displayed against the same query. Make sure your website voice search is optimised enough to show the related query results in snippets. Mostly the snippet content is in bullet form or in question with the answer that is mostly searched through voice.  Optimise For Mobile Queries: Mobile phones are the major devices to surf the internet, and over half of the global traffic is generated by them. Moreover, more than 75 % of mobile users are now using voice searches on their smartphones, even for small queries. BY optimising your site for voice search on mobile you get more chances of ranking high and establishing a brand. This is because Google considers mobile user experience critical for improving domain authority and high ranking. Therefore to land results for voice and text search, adopt a responsive design and make it mobile-friendly.   Conclusion – Get Your Voice Heard With Voice Search Optimisation: There is no doubt that voice search in digital marketing is considered a very important aspect of a successful campaign. To land more chances of sustainable high ranking and establishing as a brand make sure your business is optimised for voice search also. Voice searches have become quite popular in the last decade, and now, with the help of the internet, users are using them for their queries. For effective voice search optimisation, you can go for website content optimisation against long-tail keywords, optimise the site for mobile, and use a conversational tone.

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SEO and PPC integration

A Guide on SEO and PPC integration

SEO and PPC integration have been considered a combination of a successful digital marketing plan. Whenever we discuss digital marketing, we usually choose between SEO and PPC. But did you know that by integrating SEO and PPC, you can maximise marketing benefits and increase your chances of success? PPC and SEO are the bread and butter of digital marketers and experts are using both for successful marketing campaigns. Over 8 million searches are made worldwide daily on Google only, and digital marketing is about turning these queries into revenue. People’s searching behavior has changed entirely in the digital era. We now “Google” our queries rather than asking someone or finding them on the Yellow Pages Whether it is about research or purchasing any product the first thing consumers do is search it on a search engine. Both PPC and SEO campaigns are made to achieve the target, and using them together can be pretty beneficial for a successful digital marketing campaign. However, due to differences, both strategies are used in silos and sometimes get pitched against one another. Despite all these differences, finding a way to integrate both and use them accordingly can be quite beneficial. Here in this blog, we will go through what is SEO and PPC and how to integrate them cohesively and get maximum benefits for business digital marketing.   What is SEO? SEO is a process of improving website ranking on SERPs for different search engines like Google and Bing, with different strategies. The SEO is based on these pillars: On-page SEO: It emphasises keyword research and content optimisation Technical SEO: Based on improving website speed, keeping it bug-free and optimised for mobile phones. Moreover, optimise the technical aspects of websites to increase crawling and fast ranking and indexing of the page. Off-page SEO: It is all about increasing brand awareness, establishing the authority of the website, improving DA, and sustainable high-ranking through different methods mainly based on backlinking. What is PPC? PPC is an abbreviation used for the Pay-Per-Click term. It is a type of digital marketing where businesses pay every time visitors click on the ads. It is done by bidding on the selected keywords to increase the chances of visibility in the SERPs. The ads usually appear at the top once you enter the relevant queries. These ads offer flexibility so you can make big-time changes according to the target audience, budget, ad copy, and bidding strategy. PPC ensures businesses that their product or services will be highly visible every time users search for a related query. How to Integrate SEO and PPC? Here are a few tips to integrate SEO and PPC: Create a Comprehensive Keyword Strategy: Start b testing different ads while your run PPC campaigns and see what keywords or messages are converting leads to revenue. Afterward, use these findings to shape your search engine optimisation strategies. You can create keyword clusters and work on them thoroughly. To make things easier, start with online tools such as Google Ad Planner to discover which keywords are used by your competitors and see real-time examples of campaign ads. By using the tool you can check various things such as conducting competitors bidding ads, contemporary trends, and common ad copies. It will help you in running a successful PPC campaign and provide a list of the most useful keywords. Use Data to Boost Efforts: You can get data from your PPC and SEO campaign and leverage it accordingly to boost SEO efforts. The data from both campaigns can help in pointing out loopholes and help in improving the efforts. You can check these key metrics to measure SEO and PPC performance Impressions: Check the data to see how many times your website appears in search results and how many times your ad is displayed to visitors. Click-Through-Rates: CTR or click-through rate data can be quite useful for PPC and SEO campaigns. Leverage the gathered information to see how many and who clicked on your listings after your site displayed against their query. Likewise, check the % of visitors to the relevant ad and their CTR after viewing it. Conversions & Conversion Rate: Leverage the data to see how many times visitors completed your desired action (for instance, downloading the eBook, subscribing, filling out the form, or buying anything) from organic research. Use the same data for PPC and see how many users completed your desired action after viewing the ad. Use PPC and SEO to Target Visitors on Different Stages: You can use SEO and PPC to target visitors on different stages of the internet. We can simplify the stages by breaking it down in three steps: ToFu – Top of the Funnel: It is a stage where users become familiar with your business MoFu – Middle of the Funnel: If your content is optimised and drags user attention, they move to the next stage, which is MoFu. The stage where they click on the website and become more engaged with your business (yet not converting) BoFu – Bottom of the Funnel: The last stage is where users are ready to convert and buy or avail of your services. You can optimise your SEO and PPC campaign to target these steps such as optimising content, answering questions based on relevant keywords, providing attractive Call-to-actions buttons, adding supporting content, etc.   Conclusion: There is no doubt that SEO and PPC integration can bring success and boost to any digital marketing campaign. The blend of the two is helpful in higher rankings, better ad performance, more conversions, and establishing business as a brand. Make sure to strategise focusing on three main factors i.e., comprehensive keyword strategy, leveraging analytic and audit data for crafting campaigns, and creating a strategy to attract user attention at all stages (Tofu, MoFu, and BoFu). So, you can ensure more chances of success for your business and generate more revenue.

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Guest Posting in SEO

What is Guest Posting in SEO? Tips for Effective Results

When I started writing, I was curious about what is guest posting in SEO and how it can be helpful for any business. Well, the question started a heated debate. Some said it’s a waste of time and effort, and some digital marketers made it one of the essential parts of off-page SEO strategy. What I discovered was the truth lies somewhere in the middle. Yes, it can be a waste of effort and time if done to manipulate ranking. But if done right, it can fuel your growth and become a powerful tool for brand awareness online. Apart from establishing a strong position online, it is an amazing, sustainable, and ethical way to create a high-quality backlink and use it to improve SEO performance. Therefore, I wanted to jot down a guide on guest posting so you can start your journey in the right way to the right direction. So, let’s get started:   What Is Guest Posting In SEO? We all are well aware of blogging. Guest blogging is a digital marketing tactic that consists of writing and publishing blogs and articles on/for other websites. The writer is usually given credit for their writing in bio. Sometimes, the editor of the website highlights the information about the writer by mentioning “written by guest author” or “contributor [name].” Sometimes few sites compensate you for your writing but mostly it is done for other digital benefits such as a no-follow link, or increasing brand awareness of the website or a social media page. Now, let’s explore how guest blogging is beneficial in the views of many digital marketing specialists and SEO experts. Benefits Of Guest Posting / Blogging A few of the benefits of guest posting are: Building your profile as an expert in your niche Grow your brand Increase your social media audience (followers and subscribers) Help in improving SEO performance Build credible backlinks Get networking opportunities Your business will attract referral traffic Improve and enhance business brand awareness Helps to get more leads and more chances for revenue. Tips For Effective Guest Posting: Due to many reasons, guest posts or blogs are not entertained by many websites. Some fear spam while few have overwhelming requests for guest posts and do not find much of them to be considered. To stay ahead and get noticed there are a few tips you can follow. These tips can help you in becoming a successful guest blogger and achieve maximum results from your SEO. Let’s have a look! Set Realistic Goals: Start by setting some realistic goals by guest blogging. Goals should be attainable, mean, measurable, and related to your business growth. For instance, it can be getting more leads, and increasing visibility on search engine result pages. Whatever your goal is, make sure it is clear and easier to achieve. It should be convenient for you to choose topics and write about them. Be smart to choose things like where you want to publish it, how frequently you will write, etc. Choose Relevant Topics: While choosing topics for guest blogs, make sure you consider a topic that ultimately benefits you and your business in the end. It happens many times that writers focus more on publisher goals and sideline their business goals. Well, it’s not the right strategy! Of course, you have to consider the publisher’s goal in the start, but a topic should ultimately serve your business in the end, because you want referral traffic or leads from the post by the targeted audiences through the particular post. Get started by making a short list of website pages that you want to promote and include their link or mention them in your blog post. Choose the page that needs more referrals by analysing its status, monthly SEO traffic, etc., and set a goal that you want to achieve from guest posting. Find Reputable Guest Blogging Sites. Now you have a clear goal and topic set, it is time to find the websites and relevant publications that accept guest posts. A few of the ways to find relevant websites and publications are: Use Advanced Search Operators: You can insert advanced search codes to find blogging websites, such as “intext: submit a guest post”. Use Google Tools: For instance, you can use Google reverse image search where you can take a screenshot of any famous guest blogger and find places where they have published in the past. Those websites most likely accept your posts as well. Check Out The Lists: You can visit several websites that contain lists of publication sites Check Competitor Backlinks: You can check the competitors’ backlinks and find the websites where you can publish your guest blog Consider A Few Points Such As: DA – Domain Authority of site, it is better if DA is 40 or higher Spam Score 3 % or less Outreach The Sites: Once you have your list of sites that allow guest publication, it’s time to pitch them with your proposal. Make sure it’s attractive, informative, and appealing. Do not focus only on why you need to post on their website. Instead, tell them how your post can be helpful for their business. Only write in a realistic, formal, yet friendly way to get the publisher’s attention. Moreover, send your request email to at least 5 to 10 websites. It is good that multiple sites node in yes for your post, but it is always better to have many options available. Start Writing: Once you get approval for the blog, it’s time to get started. Write an informative and authentic blog. To make your article more interesting. Consider a few things, such as: Content should be optimised for on-page SEO Try to use appealing real images or videos Write in short paragraphs Add quotes or references to increase credibility Add your business link (at least once) Link it internally with any other article on the publisher’s website Add an attractive bio and tell why you are an authority on the topic  

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What are Citations in SEO

What are Citations in SEO?

Knowing about what are citations in SEO is crucial for an impactful strategy, particularly when you are aiming for a local SEO campaign. Search engines use citations to evaluate the accuracy and reliability of local businesses. Therefore, as a local business owner or SEO expert providing local SEO services, knowing all the ins and outs of citation is important. Here in this blog, SEOSyrup will be your guide on what are citations in SEO, their types, how they help in search engine optimisation, and how to optimise it for the most effective results. So, let’s get started:   What Are Citations In SEO? Citations mean referring to NAP – business name, address, and phone number on any third-party website. Your website’s NAP on any third-party website helps in verifying business existence and increases reliability and authenticity in the eyes of Google and similar engine crawlers. Citations are quite beneficial as they leave an impactful impression and boost the online presence of local businesses in SERPs. An impactful presence on search engine result pages means you can attract more foot and online traffic to your business. Furthermore, with the help of citations, you can enhance the business’s credibility and trustworthiness. It is because people these days search the internet for their queries, and when they find you on several listing sites, they are more likely to trust it. Lastly, citations are also one of the types of backlinks (we all know credible backlinks mean high value in search engine algorithms). Therefore, every local SEO expert considers it an effective way to elevate a business’s digital presence. Types Of Citations: Knowing the types of citations is as important as knowing what a citation is. You can effectively amplify the rankings by using the appropriate type of citations. Let’s have a look: Structured Citations: Structured citation means listing your business on renowned business directory websites like Yelp, Google My Business, or Bing Maps. On these listing sites, you will follow the basic format of filling out NAP with a small description of the business. Sometimes, you can also add further details like hours of operation or social platforms and website links. It can vary from one platform to another. Unstructured Citations: Unstructured citations are references to your business, but they do not follow the typical format of online directory websites. Still, they are linked to your site from another website. These citations may provide complete or partial information for your business, but businesses do not have control over it. For instance, your business details are mentioned on any other website, blog page, or newsletter. These sites are also great sources of backlinks for your business. Difference Between Link Building And Citation: Due to the resemblance of adding a link on the third party, websites, citations, and link building are sometimes considered as one thing. However, there is a difference! What Is Link Building? Link building is a process where backlinks are earned from external websites. It can be done by creating content for other websites that include blogs, videos, infographics, etc. What Is Citation Building? Citation building is different from link building as it is the process of mentioning your business NAP details on authoritative directories online. The practice is performed to increase website ranking and visibility on SERPs. Tips To Optimise Citations For SEO: So what are you waiting for? Let’s get started with optimising your citations for an effective SEO campaign. Let’s have a look at how you can do it: Accuracy Ensures: Citations are like references to your sites. Therefore, these must be accurate on every major and minor directory website. To ensure accuracy and authenticity, make sure you have included accurate and up-to-date information on the site. A difference in NAP on listing sites can lead to negative impressions and sometimes penalties. Make sure you are checking your listing on relevant directories and sites. You can keep track of your listing by typing your business name in the Google search bar and seeing the results. If the information on any site is wrong, change it immediately. Moreover, make sure there are no duplications to avoid any ranking issues in SERPs. Detailed Information Is Recommended: Think of citation as your business informal booklet and provide as much information as possible. Listing does not mean adding NAP only. You can also add other elements to enhance your search engine optimisation efforts. For instance, add your business operation hours, the logo of the business, some HD images and videos if possible, contact information, reviews and starts, etc. However, while doing so, make sure that no information is incomplete, vague, or different from other listing sites. Otherwise, it will be considered a red flag. Make Quality Your Focus: Shift your focus on quality rather than quantity while working on citations. Search engine algorithms value high-quality citations with complete information rather than incomplete or low-quality citations. High-quality citations mean business information with completely optimised details such as HD images, description, reviews, NAP operation hours, and a link to your website to improve your website ranking.   Conclusion: So that’s all on what are citations in SEO and tips to optimise them for effective SEO campaigns. Citations act as a reference for any website and help to improve its ranking on SERPs. It is important to optimise citations by making quality details your focus, ensuring accuracy, and adding as many details as possible. By following optimisation tips, your site authenticity increases in the eyes of search engine algorithms and helps your business establish itself as an authentic brand online.

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What is an SEO Specialist

What is an SEO Specialist?

Search engine optimisation practice ensures you get more leads and more conversions on your site. But who are you going to consult when after your consistent efforts you are not getting the desired results? Yes, it will be an SEO specialist. But what is an SEO Specialist and what do they do exactly? Here in this blog, we will explore what SEO specialists do and what are their success traits. So, let’s get started:   What is an SEO Specialist? An SEO specialist is a person who works on improving website ranking and visibility on search engine result pages of various search engines like Bing, Google, and Yahoo. The expert is responsible for putting effort into using their writing, analytical, and research skills. Equipped with excellent techs, techniques, and the latest marketing tools, search engine specialists can get your business site on top of SERPs, leading to more revenue and leads. SEO Specialists are responsible for identifying industry-based search-related strategies and have sound knowledge and experience to elevate your business. What do Search Engine Optimisation specialists do? The role of SEO specialists duties or responsibilities vary on their work nature and type (for instance, agency, contract base, in-house specialist) Mostly, the expert SEO specialists are the experts responsible for Keyword Research: Conducting in-depth keyword research to identify and find the relevant keywords and phrases to target relevant, targeted audiences. Website Audit and Competitor Analysis: SEO experts offer comprehensive website audit and competitor analysis services. By auditing the website structure, they can identify the loopholes and give suggestions to improve rankings and amplify site reach. For the audit, SEO specialists perform tasks like backlink profile, on-page SEO, work on improving user experience, and enhance website crawl score. Build Backlinks: Backlinks are quite crucial for improving website domain authority and establishing its name as a brand. SEO specialists are experts in gaining authentic backlinks by developing relationships with 3rd party websites and organisations. Optimise Content: SEO specialists are also responsible for optimising already published content on the website. It includes crafting optimised meta descriptions, adding compelling title tags, and adding alt text to images. Technical Aspects: SEO specialists optimise websites with the help of importing technical aspects of the site. Meanwhile, they work on HTML tags, canonical tags, etc. so search engines can understand the content in a better way and improve website ranking. Work on Accessibility: SEO experts work on improving accessibility to make your site easy to understand and let people navigate through it with more convenience. Monitor, Analyse, and Report: A good SEO expert knows the importance of tracking and report generating. Report generating, racking SEO campaigns, and making suggestions on business improvement is also a crucial responsibility of SEOs. SEO experts generate detailed reports on the progress of key metrics including CTR, organic traffic, bounce rates, etc. Moreover, SEOs also monitor changes in search engine algorithms and stay up-to-date with the latest updates and rollouts to keep the site aligned with the most recent changes. By auditing and monitoring, SEO specialists also suggest the necessary changes for improvement. Features of Successful SEO Specialists: Many claim to be the best SEO specialists. But how can you identify who is the best? Let’s make things easier for you. Here we have mentioned are features of successful SEO Specialists to help your business achieve inbound marketing goals. Let’s have a look! Critical Thinker: An expert SEO thinker needs to have a clear mind with deep insight. They should have the potential to think out of the box, and know how to rectify, analyze, and interpret data, including keyword rankings, website traffic, user behaviour, etc. These skills help in finding the improvement areas and using effective SEO marketing plans. The expert SEO starts their campaign with three what’s that stands for What happened Why “what happened” And what to do next It means they should know what the issues are. Why are the issues rising? And what are the ways to deal with it by using different angles? Expert in Technical Skills: Websites often encounter bugs and errors and as an expert, SEO specialists should be able to effectively communicate with developers and help them in resolving issues. SEO experts can guide developers and make decisions about: Loading Speed Mobile speed optimisation Page overall speed Redirects from server side Schema Markup Tagging of microdata Expertise in Link building, developers’ language, and Google Analytics gives search engine optimisation specialists an additional advantage. Sound Communication Skills: Expertise in technical skills is not all that is required. The specialists work with different people throughout their campaign including managers,  clients, and team members. It is important to communicate with them well to resolve issues. Although SEO requires technical expertise, SEO specialists work with various stakeholders: clients, team members, managers, and more to convey ideas, provide updates, and resolve issues. Moreover, a good communication skill is needed for networking which helps build credibility and successful campaigns. ​Flexible and Adaptable Nature: Only change is a permanent thing, and SEO is evolving rapidly. A good SEO expert should be a quick learner and must adapt to changes constantly with ease. The SEO expert should be aware and ready to adapt to changes like Transforming user search behavior Ever-increasing competition ‘changing customer needs Algorithm updates Adapt new technologies fast Inquisitive Nature: Always crave more! It means the SEOs must have a desire to learn more. Only a person who is curious and persistent aims to explore more and stay up to date. In today’s competitive digital world, a specialist who can demonstrate the best learning and developing skills and have the persistence to fly high can ensure chances of success.   Conclusion: So that’s all about what is an SEO specialist and what the significant features are that make them different and unique. The SEO specialist has to work on website audits, monitor reports, optimise content, analyse them thoroughly, and craft an SEO campaign that ensures success. However, the ideal SEO expert is a person who is curious to

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What is Social Media Optimisation

What is Social Media Optimisation – 5 Easy & Effective Strategies?

There are practically no line left between search engine optimisation and digital marketers. Everything is so well connected that missing one aspect raises questions on the success of other aspect. Many people are aware of search engine optimisation but not all know about what is social media optimisation and effective strategies for success. Here in this blog, we will go through what is social media optimisation and effective strategies to help you create a successful campaign. Did you know that over 87 percent of marketers use social media? With so many companies utilising social media, it’s essential that you optimise your profile to drive the best results. Social media optimisation will help you improve your social campaign to drive more leads and conversions for your business.   What Is Social Media Optimisation? Do you know there are over 56 million active social media users in the UK alone? The number globally is way higher than that. Most of the people these days search social media before buying any product. With such remarkable numbers, social platforms have become one of the major spaces for online growth. That is why over 80% of digital marketers focus on SMO or, as we describe, social media optimisation along with search engine optimisation practices. Social media optimisation means you create and build your social profiles to maximise success opportunities from social media campaigns. The optimisation tips help in connecting better with the targeted audience on various social channels. These strategies also help to strengthen the brand. The effective SMO strategies help to boost more visibility and earn more leads for the website. You can also connect with your audience in a better way. Moreover, SMO practices also help in successful SEO campaigns for your site. Social Media Optimisation Strategies For Success Let’s explore 5 effective social media optimisation –SMO strategies Set Goal, Choose Social Media Platforms: There are lots of social media platforms used in the UK and optimising content on every platform at one time can be a hectic job. Therefore, it is advised to optimise your business on social platforms one by one. Start by ensuring your objectives and aims clearly. Once you have a clear vision of what you want to achieve by social media campaign you can filter out the platforms that are not needed and create content that resonates with targeted audiences better. Your objective could be any such as driving leads, elevating brand exposure or generating conversions. The objective decides the shape of your SMO campaign. Keyword Research: Once you are clear about objectives and decide which social media platforms you want to focus on, the next step is to conduct in-depth keyword research. As you research keywords for SEO blogs, you should also know what hashtags are popular, what topics are trending and what topics are hot and relevant to your industry; by getting a better understanding of what your audience searches on social media, you can strategise accordingly and attract more people to your page. When you have selected a set of keywords for your SMO campaign, use social media-specific tools to create an effective campaign. If you do not know how to conduct research for popular trends in your niche, consult with social media campaign experts. Optimise Your Social Profiles: Creating a social media platform can be done in a few seconds. But you cannot achieve the targets if it is not properly optimised. It is like building a strong foundation to stay in the competition. No matter how good your site is, if you cannot promote it on social media effectively not many people will know about it. With tough competition on social platforms, only a page that drags the attention of the user can ensure success chances. A few of the tips to optimise your social platform are: Optimised Profile Photo Your business portfolio should be appealing and draw the attention of users. The image alone should be enough to promote your business as a brand. People can also find your profile easily with appealing and relevant profile photos. Think of it like this, there can be many people or pages on Facebook that resemble your business or company name. Now how you will make sure people land to the right page. One of the ways is to use an image that resonates with your brand such as your business logo with its initials. Or a business image with a blue tick on X. User Name: User names should be consistent on all of your social media channels. It will help people find you on different social media platforms conveniently. Appealing Bio: The next step is to set an attractive bio information on the social media platform. The content should be precise, and try to insert your business link in it so people can redirect to the website easily and know more about your business. Optimised Content: Content is a must part of optimisation online. Therefore share content which is relevant in an attractive way. Mainly there are two types of content on social media platforms. Original and informational content regarding your website or business Curated content that is shared from various platforms and sources online. Original content can be about the latest updates, news on some achievements, or your company employees’ activity. The curated content can be related to some trend that is viral online or regarding some occasion like Christmas. The ideal social media strategy is to use both types of content side by side. No matter how big your company is every day you cannot come up with something new or exclusive to post. Therefore, curated content can help you stay in your followers’ news feed. The attractive content helps in increasing user engagement on your social page and improves chances of giving your business a boost. Schedule Your Posts: One of the crucial aspects of social media optimisation is to follow the publishing schedule of your post strictly. Find the right time to post your videos and publish accordingly.

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