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Reasons why SEO Fails in 2024 and How to Fix them?

Search Engine Optimisation is a key to the success of any business online. However, there are many reason why SEO fails in 2024 even after putting your best efforts into it. Online presence has become crucial these days. It is like you are in a shopping mall with crowded shops, and an effective marketing plan is a must to stand out in the crowd. The same goes for standing out online in competitive market, a strong and comprehensive search engine optimisation strategy should be followed to get discovered. However, sometimes you have put your best efforts to implement an optimisation plan but the results need to meet the expectations. Worry not if you are going through the same situation, as SEO is a complex process, and minor mistakes cause big issues for the website. Rectifying and resolving the problems on time can bring your website back on track. The following are some of the more common reasons people fail at SEO, along with solutions. Determine if any of them apply to you: Reasons why SEO fails and how to fix it? Here, we have gathered a comprehensive list of why SEO fails in 2024 and how to fix it. But before, it is pertinent to remember that SEO is not a magic game; it takes time to yield results. So do not look for shortcuts, as they damage the website in the long term. Give your strategy room to play out. If your strategy is weak or needs improvement after a couple of months, bring changes after a thorough audit and analysis of shortcomings. Online marketing takes time to take a hit, so be patient and stay vigilant. So, let’s get started: Ignoring performance while monitoring: When implementing an SEO plan, it is good to monitor performance from time to time. Knowing whether your strategies are working as you planned is good practice. However, sometimes, many people do not look at the report in detail. Monitoring means that you are reviewing the data carefully and identifying which part of strategy are working effectively and which are not up to the mark. How to fix it? Analysing the data closely every time might be time consuming however, with it you can produce better results and justify the time that is spent on reports. Ignoring Technical SEO issues: A strong SEO strategy means you are focusing on all aspects of optimisation, including local SEO, on-page, off-page SEO and technical SEO. If you overlook any single one, the plan to get potential results might not work. People often ignore technical SEO, considering it as not of the same worth, but it is a mistake causing SEO plans to fail. Your solid SEO plan might have all that is required like choosing the appropriate keywords, optimised content, images and so on but if technical aspects are ignored the results might not be as sound as you have imagined. Every SEO component is essential, and your web page needs to be improved over time. The website needs to work and function properly. So the plan can genuinely work and provide a smooth path to achieve the goal. Technical SEO affects ranking very hard, and according to the stats, search engines leave the website abandoned if it takes more than 3 seconds to load on mobile phones. The visitors follow the same practice if the website does not open in three seconds. They lose interest and leave the website. Therefore, the bounce rate increases and can harm your SEO strategy. How to fix? The algorithm of Google is designed to ensure that visitors find the best results on the first pages. If the visitors quickly leave the page, it indicates to the algorithm that the page is not up to the standard or irrelevant to the search query. Therefore, it appears less likely in the top search results of the page. However, you can use the Google PageSpeed Insights tool to monitor the page speed and determine why your page takes so much time to load as if it is the age of dial-up connections. With the help of a tool, you can evaluate the technical issues and address them quickly. However, at this stage, make sure you know what was causing the error and devise permanent solutions. For instance, sometimes high-definition images or gifs cause issues loading webpages, particularly on mobile phones. If that’s the issue, you can compress the files or upload web images so the site loads quickly. Both practices do not compromise on image quality while improving site loading speed. Only using general keywords: General keywords undoubtedly have remarkable volume but also bring many competitors and general traffic to the site. First of all, General Keywords like “fast food in the UK” are vague, and you might only drag the visitors but not the potential customers or buyers. Moreover, these keywords might drag keywords from Scotland while the person looking for fast food options is seeking results in London. Therefore, the bounce rate can also increase. Adding these keywords also looks like keyword stuffing and does nothing good for the website. How to fix it? So here is how you can fix the problem: Go for comprehensive keyword research before adding it in content, check volume, competition and relevant details before finalising the details. Only add the keywords in the recommended ratio in the content so it looks natural and algorithms find it good to go. For instance, instead of using “Fast food in the UK,” you can use keywords like “best pizza shops in Notting Hill London,” which can work better. Make sure that any keyword that you are using works in the content and meets your website objectives. It will increase the visitors’ interest, and you can achieve your SEO goals successfully. Short Content is not effective: “Content is king,” while implying any SEO strategy, do not forget it. Publishing short content looks understandable as you can avoid many mistakes and make it more informative while it takes less

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What is Direct Traffic in Google Analytics and How to Reduce it?

Leave a Comment / SEO / Archie

Are you wondering what is Direct Traffic in Google Analytics? What are its effect and how to minimise its side effects? You are at the right place! Google Analytics is an effective search engine tool and service that shows the traffic from different website mediums. For instance, traffic from organic search, direct traffic, paid search, social and referral traffic. Mostly, the traffic any webpage gets is good for its ranking. However, direct traffic is not considered a “good one.” Here in this blog we will explore what is Direct Traffic in Google Analytics and how to reduce it. So, let’s get started: What is direct traffic in Google Analytics? When talking about Direct Traffic in Google Analytics it means the visitors or traffic on webpages with unknown traffic or referral source. Even if the traffic source is clear, it might have a missing referral source. Direct traffic mainly refers to the visitors who land on the web pages by typing the web URL directly into their browser. In simpler words, visitors who cross social media, search engines, and other external sources to access the web page are considered direct traffic. Direct Traffic refers to many unidentified resources, such as visitors coming to the site by clicking on social media ads without having any tracking parameters. The visitors from the unknown source can lead toward two meanings, i.e., either it is a sign of poor tracking or a sign of good brand awareness. Google Analytics reports any visitor “direct” that does not show how the session on the website has arrived or the referring source has broken the link or has been ignored for any reason. SEO experts also think of it as a Google Analytics backup option when processing logic, which has proved to be unsuccessful in attributing traffic to any specific source. Let’s have a look at what causes direct traffic on webpages. Causes of Direct Traffic: There are many causes why a traffic session is missing or referral data is broken. Let’s have a look at a few of the common causes. Manual bookmarks and address entry: It is one of the classic missing traffic source conditions, and mostly, it is unavoidable. Sometimes, the users type the complete URL into their search engine address bar and click on the browser’s bookmark. Google Analytics will show the visits session as a direct traffic session. HTTP and HTTPS difference: Sometimes, the user visits the webpage by following the secure page to a non-secure page, i.e., HTTPS to HTTP page, and no reference data is passed. Simply put, the session will be shown as direct traffic instead of referral. It is often done with intent for various reasons. It all depends on how your website is designed with maximum secure protocols. Therefore, it does not affect other circumstances like HTTPS to HTTPS or HTTP to HTTPS; every traffic passes through referrer data. Broken and missing Tracking Code: Sometimes, the webpage creator launches a new page template and forgets to add Google Analytics tracking code. It shows the traffic as a direct source. Likewise, if there are numerous poorly configured triggers and the tracking code fails to deal with them, the traffic session is shown as direct traffic on Google Analytics. Due to these missing and broken codes, the visitor lands on the webpage untracked. They usually click on the deeper pages that do not have any tracking codes. According to Google Analytics, it shows that the referrer appears as your website, also called self-referral. Then, the visiting session is considered direct when your web domain is on the rural exclusion list. It is a common default configuration practice. It can also happen when the URL is tagged with the parameters of the UTM campaign. Fixing the damage caused by a missing or broken tracking code is simple: add the missing tracking code. Likewise, to avoid any future issues, try to run a complete Google Analytics audit and imply GTM-based tracking. IT will also promote marketing based on data. Improper or Misguided redirections: Improper or Misguided redirections are one of the reasons behind showing direct traffic in Google Analytics. The problem can be solved by following easy strategies, try not to use JavaScript-based redirects or Meta refreshers. These practices can remove and replace the referrer data, which is shown as direct traffic in Google Analytics. Try to be accurate and thorough with your practices of server-side redirects. Moreover, SEO experts strongly recommend auditing the redirects files frequently. Sometimes complex chains often result in lose referrer loss, and you might also face the threat of removing UTM parameters. It is important to control what can be controlled. Try using non-chained map code such as 301 server-side redirects to save referrer data wherever possible. PDFs and MS Word Documents: When non-web files are shared on webpages with links such as PDFs, slide decks, and Microsoft Word Files, they do not pass referrer information. Therefore, when the visitors spend time on the webpage by clicking those links, it appears as a direct traffic session. A similar thing happens when visitors visit the website by clicking on links from mobile apps. These links are often embedded in “in-app” browsers. These links can be shown as broken referral data and appear as direct traffic in search engine analytics. These links are unavoidable as they are manually typed URLs and sometimes provide a remarkable number of direct sessions. However, it can be controlled at some level by using campaign parameters. Dark Social Links: So this is last in our list of causes of direct traffic in Google Analytics but the most important one as all the causes mentioned above. The term was first used in 2012 and referred to social sharing methods that cannot be specified as single sources, including Facebook Messengers, WhatsApp, emails, Skype, and other instant messaging apps. All of the activities done under these platforms are referred to as direct traffic by Google analytic software. However, it is hard to eliminate it as 80% of customers do so. So there are

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What is Image Alt Text and How to Maximise SEO Impact with it?

Leave a Comment / SEO / Archie

Have you heard about image Alt Text? Around 20% of SERPs show images, which means you can miss one of the crucial organic traffic sources without adding images to content. So here is the question: how do you get traffic by displaying images? The answer is Image Alt Text! Alt texts or image alt texts are all names of the same thing. Alt image tags aim to help your web page rank higher on Search engine pages and drive organic traffic. Here is this blog: SEO Syrup brings a comprehensive guide covering all alt attribute. You will get to know what are alt image tags, what are alt attributes, their importance, the way to use alt for image tags, and much more. So, let’s get started: What is alt text? Alt Text or alt image tag stands for alternative text. It describes the image on the webpage. Alt text is added through the alt attribute in the HTML code of any image. Many content management systems – CMS provide a dedicated field for alt texts. Therefore, you might not need to add them in HTML. The alt images attributes are not visible on the page. Still, you can see them if the images do not display correctly. The imge alt text help tools for screen reading for visually impaired people and let Google and other search engines crawl the web page better. Sometimes, by adding Alt image tags only, the reader can get a better user experience no matter how they found your page. For instance; <img src=“image-file-xyz.jpg” alt=“Alt text goes here”> Therefore, the description is often called the alt attribute, alt tag, and alt image text. Therefore, please do not get yourself confused about what are alt attributes or alt image texts, as they are the same thing. Why is image alt text important? Alt text for tags is crucial for ranking for various reasons, including image organic traffic, accessibility, and user experience. By knowing more about these crucial reasons, you can understand and write image text much better. Let’s have a look. Image Traffic: The most important alt attribute is that it brings organic image traffic to the website. The image alt text or alt tags surface the content images into SERPs. It can rank high on search engine image sections or in image packs as well. The image packs are displayed in search results horizontally with image links according to their ranking with the help of an Alt text tag. Once the images appear in any of these search results, it can get lots of organic traffic. Improve accessibility: There are millions of visually impaired people worldwide, and they regularly use screen readers to get information online. It is made possible by converting screen data into audio, including images. The images with no alt tags or text can create problems for the screen reader as they cannot effectively communicate image content to the user. Sometimes, they read the default image file names, which is useless and confusing, and sometimes, they skip over them. User Experience: Alt text promotes accessibility and provides a better user experience to all users. For example, say a visitor has a low bandwidth connection, so your images don’t load. Instead of just seeing a broken link icon, they’ll also see alt text to glean what the image conveys. For example, a user on your site might be able to see the image on the left. If they can’t, due to whatever reason, they’ll hear or see the alt text on the right. This will help provide a better user experience than if there were no alt text. Improves Relevance of Topic: The alt image text is helpful to Google in understanding what the page is about. The popular search engine often looks for a few words while crawling to know what the page is about. For instance, if the context is about cats or dogs, they can understand it by the different breeds mentioned in the content. However, sometimes the content is locked in the images, and search engines are unable to read. Here, the alt descriptions prove to be a blessing in disguise. They can tell more about the exact context of the content and help search engines. Alt texts act as anchor texts: One of the crucial img alt attributes is that they act as anchor texts. Anchor texts are the clickable words that link one page to another. It helps search engines understand the context of web pages and what it is about. The alt image text can be helpful in the matter. A well-written anchor text acts as anchor text and increases the chances of ranking on SERPs. Better User-Friendly Experience: Now look closely at all of the above important factors of alt text. These factors actively contribute to a better user-friendly experience. Image alt text enhance accessibility by providing a rich experience to those who need it. Moreover, even if the link of the image is broken, they will see the alt text and describe what message the image conveys to the user. The visually impaired person can hear what the image is about with the help of a Google reader. Overall, every visitor can have a better experience compared to a web page with no or little alt tags. How to Add Alt Text to Your Images? There are several ways to add Alt image texts. You can add by pasting code on HTML, or if you are using a CMS like WordPress, there is a section where you can add the alt description. Let’s dive into a few examples: Adding Alt attributes in HTML: It is pretty simple. All you need to do is: Add an alt attribute to the tag of the image in HTML code like this: <img>. Let’s have a look <img src=“ice.jpg” alt=“water and ice”> Adding Alt text on WordPress: If you are using a CMS like WordPress, adding image alt text is more convenient. Here is how to do it: Click on the image, and you will find that ain the sidebar, a Block tab opens automatically. It has various sections, and you will find a section with “Image Setting.” Now add the alt text

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A comprehensive Guide on what are SEO Meta Tags and How to effectively use them?

Leave a Comment / SEO / Archie

Meta Tags are one of the crucial parts of search engine optimisation. SEO Meta Tags are “code snippets that describe the webpage content to search engines, but they are not visible on the page. The provided SEO Meta tags are mentioned on the HTML page and give comprehensive information about webpage data. These tags tell the search engines how and what to display on search pages for the visitors. When the SEO Meta tags are used efficiently and appropriately, they can play an effective role in increasing or sustaining the ranking on various search engines Every website page has multiple SEO Meta tag but they are only visible in HTML code. However, you can view these tags by inspecting the page source. Here in this guide the importance of SEO Meta Tags, various types of Meta Tags, how to use them, and how to find Meta tags on a website. Let’s get started What are the types of SEO Meta Tags? Here are a few of the common SEO Meta tags used with their importance, use, and mistakes. You will also get to know about a few of the Google Meta tags best practices. Let’s have a look Meta Title: If you are wondering what is a Meta title. Here is all you need to know: Title Meta tag, Meta tag title, commonly known as Meta title is a page title that is displayed by various search engines including Google in search engine results. It is one of the important tag SEO Meta tags. Importance of Meta Title: Titles are important as they give users an idea about what’s inside the content and whether its relevant to the searched term or not. It is like the primary information of a webpage. Here are a few of the Meta tags for google best practices for titles: Write a brief yet descriptive title Try to be unique Avoid clickbait but write a click-worthy title for better Meta title SEO For better SEO Meta title use Title case Avoid vague titles Add target keyword in it Stay under 60 characters How to add a Meta Title? Once you know about Meta Title best practices. Here is how to add it to HTML Write or paste the code into the <head> section of the webpage. For instance; <Title> Page title section </Title> On WordPress, the task can be done by installing the Yoast plugin. So you can see where to add the title tag. Common mistakes that should be avoided while writing Meta titles: They are too long or too short Not every page provides Meta Tags There are no title tags for pages which are sometimes negatively effective. Multiple title tags on the same page. How will you find a Meta title when there is more than one title for the page? The crawler automatically chooses one and it can be the wrong choice Meta Description Tag: It offers a short detail of the webpage. The description is usually used in snippets displayed under the title on search engine results. Importance of Description Tag: As we said, Meta description is a summary of the content. Therefore, it acts as a pitch line to capture the visitor’s attention and redirect them to the webpage. Meta Descriptions however are not the ranking factor on search engines. If you are wondering how to find a Meta description? You can find it on the HTML page and search engine page results under the blog title. Here are a few of the best practices for writing Meta descriptions: Try to be unique while writing Meta description for every page Avid vague or general descriptions Use sentence case to write it. Come up with something click worthy (not clickbait) Try to summarise in the given character limit Add a primary keyword and match the query intent How to add a Meta description? The Meta description can easily be added by pasting or writing code into the head section. For instance; <Meta name=” description” content=” Meta Description of content.”> It can be easily done with the help of Yoast on WordPress. Wix and other CMS have similar functions. What are common Meta-description mistakes? The common Meta description mistakes are the same as Meta Title mistakes: The length is too long or too small. It gives a vague idea of content and usually search engines cut from the end to fit the device screen width. Pages with multiple Meta descriptions can confuse Google and other search engines Pages with no Meta description have difficulty ranking Duplicate Meta descriptions can also create confusion for search engine crawlers. Robots Tag: These tags are pretty crucial as they help search engine crawlers index and crawl web pages. Various robot tags are used. For instance, “nofollow” or “noindex” tags to prevent crawlers from crawling and “index” or “follow” tags to encourage crawling. Importance of Robots Meta Tags: Robots Tags commonly known as robots.txt, are very crucial for site presence on search engine pages. Using the wrong robot tag can cause disaster for the webpage. Therefore, understanding the robot tags used effectively is crucial. Here are a few of the best practices for writing Meta descriptions: Only add robots’ txt tags on web pages that you do not want the crawler to index or follow. Try not to bock pages with robots.txt How to add a Robots Tag? Use can use the relevant code in the <head> of the page. For instance; <Meta name=”robots” content=”index, nofollow”> What are common mistakes while adding a Robots Tag? A few of the common mistakes are: Blog non-indexed pages by robots.txt. The search engine is prevented from seeing the noindex tag inside the content and may still index the URL. The rogue Meta with no index tags blocks search engines from page indexing and you might not get organic traffic The rogue Meta nofollow blocks search engines from crawling the page links and it can impact badly on page discovery and indexing of content Meta Viewport Tags: These tags help in controlling the display of the website on mobile devices Importance

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Canonical Tag A Complete Guide

Leave a Comment / SEO / Archie

Canonical Tag are one of the popular SEO terms that are pretty useful in the optimisation of websites. Luckily, the tags are not a new addition to search engine optimisation. On the contrary, they have been facilitating SEO experts since 2009 and various search engines including Google, Yahoo and Microsoft created them. Canonicalization seems like a tough job, but in fact it’s not! The tags help in boosting website visibility and ranking. With increasing online competition the use of these tags has become crucial. While few people take it for guaranteed, in reality ignoring them can cause a huge loss to the site. So here are the questions; what is canonical tag in SEO how do they work? Are they effective? What are the main purpose of and so on? Hold your horses because here you will find a comprehensive guide on Canonical Tags. So let’s get started with their definition. What is a Canonical Tag? A canonical tag also called “rel = canonical” is a snippet of a small chunk of HTML code. It helps the search engines to find and determine the “Primary or main” page version. So they can separate it from similar or identical pages. Simply put, sometimes we have similar content on various pages of one website under different URLs. With the help of canonical tags, you can specify which page is the primary page and which is the secondary. Hence helps in indexing and increasing visibility online. One example of a tag on the webpage can be: <link rel=”canonical” href=”https://seosyrup.co.uk/” /> Why Canonical Tags are important in SEO? Search Engines discourage duplicate content as it can create issues while they crawl websites. For instance, the crawler does not like it when: It has to pick the version of the page to index It has to choose which version of the page should be ranked against relevant keywords & whether they have to consolidate “link equity” for one page and divide it into various versions with similar data. The duplication also harms the crawling pattern of Google and other search engines. It means the search engine might end up crawling one page multiple times and not discover the content importance on the site. Let’s have a look, at why Canonical are important. Help in Content Syndication: These tiny snippets of HTML code inform the search engines about which page is original and which site has republished it or in other words syndicated it. Many online businesses publish content on other sites for various reasons such as promotion. With the help of a canonical tag the crawler promotes the original version of the page. Optimise Page Ranking: The tags are helpful in optimisation for page ranking from all the duplicate or similar pages into one page. Many times the pages with similar content get backlinks from different sources. It makes them take over link equity from the primary page often. By putting a canonical tag the page ranking shifts back to the original page that you want to rank. Improve Crawling: Duplicate Pages waste search engine time and resources at the time of crawling. The helpful canonical tags guide Google and other search engines to the original page. So they crawl and rank what matters the most for you. How to Add Canonical Tags? Implementing or adding canonical tags is simple and here are 5 ways to do it: HTML Tag: All you need is to add the rel=”canonical” tag into the <head> section on the duplicate page. The best strategy to implement canonical tagging is by doing it on a page-by-page basis. However, the method is not considered practical for large websites. As it takes lots of time and energy. On WordPress websites you can install Yoast SEP and it will automatically add the self-referencing canonical tags. HTTP Headers: For online documents such as PDFs you cannot place canonical tags as there are no <head> sections. However, HTTP headers can be used to set them accordingly. It will look like this: HTTP/1.1 200 OK Content-Type: application/pdf Link: <https://examlewebsite.com/blog/canonical-tags/>; rel=”canonical” Sitemaps: According to Google rules only canonical pages should be listed in the sitemap. So by crawling the sitemaps of any page it automatically assumes it as the main or primary page of the data. CHECK ALSO: What You Need To Know About 307 Redirects What Is a Sitemap? Website Sitemaps Explained 301 Redirects: The traffic can be transferred from similar pages to a single canonical page via URL redirecting via 301. Internal linking: Search engines can easily locate the original page when various interlinks on the website are pointing toward them from duplicate web pages. Best SEO ways for Canonical Tags: The crucial tags can be effective only when a few common mistakes are avoided and effective SEO tips are followed. Here are a few of the best ways to implement Canonical Tags in SEO. Self-referring canonicals: Add a canonical tag on the web page that points to itself. Use of focused URLs: Focused URLs help in avoiding mistakes that end in wrong perception by Search Engines of various URLs. The example of focused URLs is: <link rel=”canonical” href=”https://www.examplesite.com/randompage/” /> Consider upper and lower case: Search engines particularly Google are sensitive about upper and lowercase of alphabets. The best practice of using Canonical tag is by using lowercase only. Mistakes to avoid while adding canonical tags: Like implementing the best SEO strategies to make effective use of canonical tags, there are a few things that should be avoided. Let’s have a look! Do not use canonical tags on different pages: Make sure that when you are adding canonical tags the pages are similar or somewhat resemble the original content. If the content is entirely different from the page you are referring to, it can create confusion for the crawlers and become a hurdle for ranking. Do not use multiple canonical tags on a single page: Adding multiple canonical on the same page is equally confusing as adding canonical on pages with entirely different content. Avoid using robot.txt on canonical pages: The code blocks the search

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Google Keyword Planner A Comprehensive Guide

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What is Google Keyword Planner? In today’s digital era, ranking in search engines is a dream of every business, and keyword optimisation is the key. Google Keyword Planner is an effective research tool that Google’s search engine introduced. The advertisers prefer to use the tool to find phrases and terms (Keywords) for their customised SEO campaign. The tool provides suggestions, target cost, and search volume of the keyword, along with many other features. The tool helps create successful SEO campaigns, and many leading SEO Agencies in London, like SEO Syrup, are actively using it. The Google Adwords keyword planner is no doubt a useful tool for search engine optimisation. However, it is important to know all about including features, benefits, and ways of use. Here in this blog, you will find a comprehensive guide about the Google keyword planner tool. Let’s get started. Features of Google Keyword Planner Tool: Here we are with the features of Google Ads keyword planner: In-Depth Keyword Research: The first thing the planner tool does is obvious in its name – in-depth keyword research. The planner helps the user discover specific terms and phrases used for search queries. For instance, a person looking for a plumber or electrician will usually type “[service provider] near me” or “[service provider] in [area].” Google closely monitors the user’s search behavior, and with the help of its algorithm, the keyword planner provides a list of suggestions. Trends and Search Volume: For a specific niche, there can be numerous phrases that can act as a keyword. The Google Keyword planner does not stop by providing a list of these phrases only. The researcher will also find the keyword volume and trends against it. Therefore, it is important to understand the meaning of search volume for any keyword that has been suggested. It helps in prioritising the terms and choosing the best for your campaign. Competitors Analysis: Keyword Planner Google also provides an overview of competitor analysis against every suggested keyword. Mostly, it is indicated with the category where it is mentioned whether the competition is low, medium or high. Generally, the keywords with medium competition and higher search volume are considered the best keywords. Estimate for Bids: The Google ads keyword planner tool finds and suggests the terms so the optimisation expert can run advertisements effectively on search engines. Therefore, it also offers the bid estimates for suggested phrases. It includes average cost, popularly known as Cost per Click – CPC. The data is not directly linked to organic search but provides effective data for commercial intent. Filtering Keywords: As we said before, numerous keywords can be against one particular niche. The Google Ad Planner tool provides many filtration options to make choosing keywords easy. You can use filters like competition level, keyword density/volume, search volume, etc. It helps in choosing the best phrases for successful SEO Campaigns. Benefits of Google Keyword Planner: Here is a list of a few benefits any SEO expert can avail of by effectively using the tool. Let’s have a look! Identifying Keywords with High Volume: The Google keyword planner tool helps identify the keywords with substantial search volume. It helps maximise high-ranking chances on search engines. Find Long-Tail Keywords: The ad planner tool helps find long specific terms, commonly known as Long-tail Keywords. It helps in finding potential audiences for the business. Stay Up-to-Date: The Google Adwords keywords planner provides historical data and lets users monitor keyword trends. SEO experts usually align their strategies along these trends to avail timely opportunities and stay one step ahead of competitors. Effective content strategy integration: The keyword suggested by Google Adwords Keyword Planner can be effectively integrated into the content optimisation of any website. The SEO experts use the provided data to create informative and high-quality content. It helps make the website more credible and relevant to visitors. How to use Google keyword planner? Seeing these benefits and perks, you might wonder, is Google Ads Keyword Planner a free tool or paid? Luckily, it is a free tool, and anybody can easily use it. Here is a step-by-step guide on how you can use Google keyword Planner free. Sign-in to Google Keyword Planner tool: First, you need to sign in to our Google ads account by visiting ads.google.com. If you do not have an account, it’s time to create one. Once your account is created, log in and click the “Tools and Settings” Menu. Choose the option “keyword Planner” under the “Planning” category. Finding Keywords: The next step is to find the keywords. You will be redirected to the Keyword Planner Dashboard. Choose the option “Discover new Keywords.” Type the phrases, URL, or a specific term against your business and press enter. Google will instantly provide suggestions based on your typed data. Filtration: The first results you get will be more general and might not get the desired results. For effective results, you can filter the suggestions by various parameters. For instance, filters like search volume, region, competition level, and bid suggestions can be used. After filters, you can get more effective and specific results. Review the Suggestions: Once you get the results after applying filters, review them and look closely to choose the best. Forecasts: You can also analyse the suggested keywords list by choosing the search Volume and Forecasts option. Once you enter the list and click on the tabs, Google will provide you with data based on competition levels, search volume, and miscellaneous information. Relevant parameters. Historical Metrics: Use the keyword trends feature on the planner to create an outstanding and effective SEO strategy for content and Adwords. You will know how much your chosen set of keywords is trending. You can understand better the popularity factor, whether it is increasing, stabilised, or decreasing. Budget Planning: As we mentioned earlier, you can use various filters on Google Ads keyword planner while filtering the keywords, and one of them is suggested bid prices. The suggestion helps plan a Google Adwords budget for your campaign Download Keyword Data: Once you have found the required list of keywords, download the data to

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Benefits of Using an SEO Agency

Leave a Comment / SEO, Uncategorized / Archie

What are the benefits of using an SEO agency in London? The benefits of using an SEO agency in London are deniable. We all live in a digitally advanced era, and every business competes to stand out. Luckily, SEO companies in the UK are working as a blessing in disguise. The SEO experts are helping businesses to make their strong identity in established firms. Search Engine Optimisation is the best way to compete online. However, many small business owners must be convinced of the services. For a few, many SEO agencies in London are overwhelming. For others, fear of black hat SEO and search engine penalties are terrifying. Last but not least, hefty optimisation fee stops many businesses from approaching the best SEO agencies in London. So, if you are considering approaching an SEO expert and unsure about its actual benefits, worry not! SEO Syrup has a comprehensive guide on the benefits of using an SEO Agency in London. The benefits will also clear lots of myths about optimisation cost. On a lighter note, readout our blog on finding a good SEO agency in London to hire only the best service provider in your region. Let’s get started: Experts Insights: Search engine optimisation has become the need of today’s businesses. You can also go for PPCs, but they are just part of digital marketing, not all of it. For sustainable and long-term growth, only SEO firms can be helpful. Local businesses and a few industries have lots of competition, and to ensure their position on SERPs, the help of SEO experts is crucial. The SEO firms have a team of experts who can give a better insight into your web pages. There are many factors that have an effect on SERPs, and the optimisation experts can guide you with it. For instance, the website does not get enough recognition if the content is not well-optimised, the web page loading speed is slow, or the relevant keyword is not targeted. The SEO agencies also help to detect website issues and offer services to make it more user-friendly and bug-free. If the website is not optimised enough, the right keywords are attractive content. You might find it difficult to rank higher. Few things can be handled with knowledge and tutorials, but for most of the job, it is crucial to hire an SEO Agency. Brand Awareness: Brand Awareness is crucial to compete in any industry. The search engine optimiser helps bring justified brand and business awareness. For instance, a simple review schema markup added by SEO experts at your site can do the magic you have never expected! Once your business becomes a renowned brand, its credibility increases, getting more impressions and clicks. It automatically leads toward more chances of clicks converting into revenue. With higher consistent ranking, user-optimised site, client reviews, and stars ranking make the business credible. It leads to the belief that you are an expert in the industry, and more people approach you. Cost-effective Marketing: SEO is a long-term procedure, not a one-time task, and is sometimes considered expensive. However, the reality is quite the opposite. All other digital marketing strategies like pay-per-click (PPCs) or PLAs continuously need budget. Once you run out of ad budget, the site ranking may also fall. Likewise, you will also need a substantial investment in salaries, equipment, software, and a place for the marketing team. Lastly, traditional marketing for even a short period might cost you more than double SEO services per year. The best SEO agencies offer affordable SEO packages to accommodate small businesses with maximum optimisation services. Additionally, the cost of services might deter, but what you pay for an unbeatable return on investment is impossible to overlook! A Competitive Edge: Search Engine optimisation is no doubt popular in online world. So, if the majority is using optimisation services to grow, why not you? Investing in SEO means standing out in the name of already established businesses. Moreover, you can grow as a band faster than others. The search engine optimisation expert starts their work by identifying actual competitors, studying their strengths and weaknesses, and then auditing your website. After deep research, analytics, and monitoring, they devise a tailored campaign strategy. The SEO experts will work on making your site more user-friendly, create the engaging content and optimise it with targeted keywords. The experts at SEO companies are continuously monitoring the ever-changing algorithms of search engines. Therefore, they will create a strategy with consideration and will be updating sites accordingly. Transforming marketing across the board: The Search Engine Optimisation does not leave any vacuum. SEO strategies are most effective when they cover all of your online channels. Search Engine Ads and other digital marketing only deal with specific online channels. SEO strategies can optimise and boost all online channels of business, including; Social Media Website Mobile app Business Branding The optimisation strategies that revolve around overall online business channels boost the growth and increase chances of success and remarkable ROI. Conclusion: The benefits of using SEO agency in London are undeniable. It helps establish the business as a brand, optimises the website and online presence, and is a cost-effective choice for ensuring more chances of generating revenue. However, hiring only top SEO agencies in London, like SEO Syrup, for more effective and efficient results is essential.

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What is Review Schema Markup? A comprehensive Guide

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Wondering what is review schema markup? It is one of the incredible strategies – a code that helps search engines categorise the website content. However, it’s not all about it! The search engine needs help understanding the exact content on the website due to its limited capabilities. The SEO experts provide them with extra structured data for better understanding, and the Review Schema is part of the process. Today, SEO Syrup is here with a guide on Review Schema Markup, how to add it to the website, and its benefits. So, let’s get started: What is review Schema Markup? Review Schema Markup is crucial to ensure businesses rank well on SERPs. Schema markup is a code that helps search engines to understand and read the content on the website. The code is helpful to transform unstructured data into adequately structured data. It helps categorise the content and rank the website in results. For instance, if you are running an e-commerce business, the Review Schema Markup will provide details about ratings and reviews of the product. Search Engines like Bing or Google use the markup to showcase the ratings and reviews in search results. Review Schema is undoubtedly beneficial, but only a few people know about it. The best SEO companies in London have competent experts who recommend adding a Review Schema Markup on the website. Apart from search engine understanding, it also provides an edge over competitors. How to add Review Schema Markup to the website? We do not need high skills and technical knowledge to add schema on websites. However, a sound understanding of HTML code is required. A few things should be considered before adding review schema markup on any webpage. Here is how the review schema can be added to the webpage. To add manually, copy and paste schema into relevant web pages’ <head> section. If you use a CMS like WordPress, the schema plugins can do the job. Likewise, many schema generators are available online that can make things easier. For instance, Schema.org is a popular Schema markup generator that can help you with the task. WordPress plugins that help integrate review schema are Schema App Schema & Structured Data for WP & AMP Schema After adding the Review Schema to the webpage, test it to ensure it works correctly and efficiently. The schema Validator is a Google-approved tool that can be used for testing. Once implemented properly, wait a few weeks until the search engine crawlers re-craw the site. You can also resubmit the web pages for indexing with the help of Search Console. To check the impact of schema on average SERP ranking, take notes of SERP ranking before adding it and compare it after a few weeks. Tips to consider before adding review schema: Make sure that schema markup is error-free. Otherwise, the web pages can be flagged as spam. Here are a few things to be considered: Updated Content: Content should be the latest, and avoid adding any misleading data such as false claims or fake reviews. Relevant Content: The webpage content should be relevant and marked with the right labels. Add concise data: Add exclusive data so the content is rich in information and useful Add location: By adding location, your webpage’s local SEO gets leverage. Mention exclusive points: Adding the specified categories or types is helpful HD images: Add HD and relevant images on the pages. Mark multiple items: If there are multiple items on the page, make sure they are correctly marked up. Benefits of Review Schema Markup: Review Schema Markup is not any direct ranking factor on search engines. However, it is helpful for crawlers to understand the web-page content and indirectly increase the chances of ranking higher. Here are a few benefits of adding review schema markup on a website. Optimise Business Locally: By adding Schema to the website, the Local SEO gets a boost. The Schema includes name, complete address, location, direction and images. It helps to optimise business locally. Suppose someone is travelling on a long journey, stops at some eatery in your area, and unfortunately forgets the keys to the car. The first thing they will type on their mobile will be “locksmiths near [the area].” With Schema, your locksmith business will appear at the top with reviews and ratings. It is like social proof and increases the credibility of the company. The person in desperate need will immediately click on your site link for assistance. Helpful for Rich Snippets: Schema helps gain snippets. It is because the search engine already knows what your website is about and helps stand out. The rich and featured snippets get more impressions and clicks than competitors’ websites on the same page. Improve visibility in SERPs: The website with review schema markup has more chances of higher visibility on SERPS than other businesses. Even if your page is not at Number 1, it still attracts visitors through reviews and displayed ranking stars. Chances of improved ranking: The search engine crawlers understand the webpage content and will ensure it is shown to the right audience (the typed keywords play a crucial role in it). Once your content is displayed more in relevant searches, a clear difference can be seen in click-through rate (CTR). Hence, the business gets chances to improve its position on SERPs. Enhance Revenue Potential: Why do we try to get more clicks on the website? The ultimate agenda is to convert clicks into revenue. The more clicks and impressions on the web link means more chances of converting clicks into purchases or availing services. Hence, the whole procedure leads to generating revenue. Conclusion: We hope the blog has helped you understand what Review Schema Markup is, its importance, and the procedure to add it to web pages. Review Schema Markup is a strategy, a tool, precisely a structured code to make search engine crawlers understand the content on the website. Schema does not rank the website directly, but it provides more chances of high

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What is SEO Benchmarks A Comprehensive Guide

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Are you new to SEO and wondering what is SEO benchmarks? Luckily, you have landed on the right post. Here, you will learn about SEO benchmarks and their importance. Later on, we will also discuss the top SEO benchmarks. Have you ever run any campaign without measuring performance? It is only possible to track the progress of any campaign by measuring its performance, and the same goes for online marketing campaigns. In Search engine optimisation, the Key Performance Indicators – KPIs and SEO benchmarks are used to measure and track the performance of any campaign. It helps detect and resolve issues accordingly to improve the success rate. Difference between SEO benchmark and KPIs: SEO benchmarks and KPIs are used to refer to the same thing. However, both are pretty different. Let’s dig into their definition to know the difference. Key Performance Indicators: Key Performance Indicators, commonly known as KPIs, are industry statistics that help measure performance with time. It gives a brief insight into monitoring SEO campaign effectiveness. SEO Benchmark: The SEO Benchmarks are the KPIs used as reference while creating any online business optimisation strategy. SEO benchmarks are precise metrics to measure the search engine performance of any site. It includes conversion rates, bounce rates, organic traffic, keyword ranking, etc. In simpler words, SEO benchmarks are a reference point for the overall optimisation success of business online. Why is tracking SEO benchmarks important? Establishing a few SEO benchmarks to measure the website’s performance is important because KPIs are just stats, neither bad nor good. On the other hand, the established SEO benchmarks can tell whether the stats are improving. Therefore, this helps adjust search engine optimisation strategies accordingly. The benchmarks help provide a before and after picture of Key performance indicators. The SEO benchmarks are more critical when the SEO agencies report the progress stats to their clients. It is the only way to describe your efforts and display the service value in front of the client. Additionally, it helps the clients to know what you are doing for their business and how you are doing it. Top SEO benchmarks to establish: Here is a list of top SEO benchmarks that top-notch SEO agencies in London use to ensure the success of any online business. Let’s have a look: Organic Traffic: Organic traffic KPIs are on top of our list. Organic traffic means people who visit your business online without clicking on any paid campaign. The organic traffic stats show how many people are reaching your website by typing relevant keywords. It gives an idea of the website’s popularity and position on different search engines. For any e-commerce business, organic traffic indicates how many people browse your site (and most likely make purchases). You can easily use various tools to establish the benchmark and track organic traffic. The tools are available online. Few are paid, and few are free of cost. The tools help provide a detailed breakdown of organic traffic on any website. The tools help indicate keywords that bring traffic to the site and the pages receiving the most visitors. With the gathered information, you can benchmark your SEO and indicate the steps that can help improve performance. Clicks and Impressions: Impression is a term that refers to the number of times your site appears on various search engine pages – SERPs. The click is a term that refers to the number of times visitors click on the website link from respective impressions. Monitoring these metrics is important as it helps to indicate the effectiveness of a website. For instance, if your site gets a strong impression but only a couple of clicks, it is time to work on title tag optimisation and optimisation of meta-description. Most popularly, Google Search Console is used to track the clicks & impressions. Based on the results, you can use other tools to establish SEO benchmarking against competitors’ businesses. The comparison tools help in getting KPIs of keyword performance. The derived result helps identify the improvement areas so the site visibility can be increased and clicks can be boosted. Keyword Ranking: Keyword ranking refers to the website’s position in Search engine result pages –SERPs against specific terms. Monitoring ranking is essential to measure the success of SEO efforts. Online tools like Google Search Console and 3rd-party platforms help get insights into trends and keyword positions. The tools are helpful in identifying factors to optimise and improve by analysing the Keyword rankings and understanding the keywords that drive traffic to the website and conversions to clicks. It enables the establishment of SEO benchmarks for deciding the website visibility and competitiveness strategy. Conversion Rate: Conversion rate is one of the critical SEO benchmarks to be established. It is used to measure the percentage of users who have completed the action desired by the business owner. For instance, if you are running an ecommerce business, purchasing is the desired action. Likewise, for other types of companies, it can be signing up for newsletters or filling out the contact data form. Driving traffic to the website is no doubt important for any business online. However, the main objective is to convert that visit into availing service or purchasing products to generate revenue. By tracking the percentage of conversion rates, the SEO benchmark is established that allows websites to know the improvement areas in the website. For instance, content, better user experience or appealing website design. These factors help in maximising the conversion rate of any online business. Bounce rate: Bounce Rate is a popular term that measures the visitors’ percentage who visited the business page immediately after viewing the page. There can be many reasons for leaving the website. For instance, the visitor might be on the homepage, which did not load fast, or the content was irrelevant. Therefore, they do not click on anything and leave. It is counted as a bounce. Tracking the bounce rate is crucial as it shows how much your website is relevant and engaging to the viewer. It

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