As an online business runner, the first thing you will like the most will be getting more customers. And how will you get more customers? Simply, by more traffic on the website. Therefore, your most asked question will be, “How to get more traffic to my website in London?” The answer to the question is not as simple.
We live in the digital era, and according to marketers, their biggest challenge is generating organic traffic and leads. Suppose you are serious about skyrocketing your business and developing more traffic. In that case, SEO Syrup, one of the leading SEO agencies in London, recommends following a strategy and not looking for quick hacks.
Tips to Increase Website Traffic:
The quick hacks often provide immediate positive results, but the ranking falls quicker than you can imagine! Sustainable and more traffic to the site is possible by understanding best SEO practices and following tips and strategies.
Moreover, the answer to how to increase website traffic in London depends on various factors, including traffic analysis and SEO audit.
Here, we have gathered a list of tips that can help your website to get more traffic. You can generate organic leads by following these tips, leading to more revenue. Let’s get started:
A Comprehensive Content Strategy:
As a digital marketer or SEO strategist, you must have heard “Content is King”, and it’s 100% accurate. Your website content has the power to generate powerful traffic with proper management. There are various approaches to make your content attractive. The must-haves in any content are;
Variety of Content:
Content marketing does not have a one-size-fits-all formula. Therefore, make sure that your content is according to the website and social media.
Format and length:
Consider the format and length of your content. It helps to appeal to the visitors and readers on the website. Ensure the content is informative, relevant to trends, easy to read and short yet comprehensive. Publishing “how-to” content with original videos and HD images is helpful.
Be Consistent:
Publish content with a schedule. If you cannot write new content daily, assign days like three times or four times a week and consistently follow it. The search engine crawlers monitor the behaviour of content uploading and visit the site regularly if publishing follows a consistent pattern.
SEO Optimisation:
Make sure the content is SEO-optimised. Therefore, use primary and secondary keywords in the blog. Make sure the main Keyword is used in H1, and add images with Alt-text. Use bullets and headings to make content appealing and more informative. Use keywords related to Local SEO so more people can find you with their typed query.
Apart from these tips, the content is helpful to improve the DR of the website. You can interlink the blogs with previous blogs. Create backlinks on relevant social sites to generate traffic. Likewise;
- Post the blogs and articles on other websites to boost the authority as a guest writer. It helps in creating authentic backlinks.
- Encourage guest bloggers to write on your site and ask them to link it with their social media platforms so people can visit it more.
- Promote and publish content on relevant sites with high authority, such as Quora, Medium and Reddit.
Use Less Explored Promotional Channels:
According to the statistics, TikTok has over 136 million users in the UK. Imagine promoting your website on TikTok with your content and the ratio of traffic it can generate. TikTok initially started its journey as an entertainment social media channel, and soon, it became a leading marketing spot for online businesses.
Smart were the people who used the application in the initial stages as their marketing platform, and now they have millions of viewers. Analyse the traffic on competitors’ sites as you monitor it for your website. Identify the channels that are getting popular and yet not discovered by the competitors. It is your way to conquer and establish credibility before anyone else.
Promoting less explored channels gives long-term and sustainable results. Being present on multiple platforms expands the chances to generate more traffic, especially with less competition.
Apply Social Media:
Social media is an excellent source for increasing website traffic. Start your journey to increase traffic by analysing website demographics and matching them with social platforms. Make a strategy for how and what content you will publish on different social media platforms. Remember that you cannot post the same content in the same way on every social platform.
Therefore, be creative in redesigning the same content on different channels; for instance, promote a blog with a concise line and link on Twitter, an appealing story on Instagram and a few catchy lines on LinkedIn. Moreover, follow the following strategies to increase traffic to your content on social platforms.
Use Hashtags:
Use relevant hashtags so people who are not following you can find your content.
Stay Active:
Stay active on different social media groups, pages and channels. Ask questions or post answers with your content and a link.
Participate and Engage:
Create your business page, participate in forums and engage with the visitors who ask questions about your business.
Strong Local and On-Page SEO:
One way to get more traffic on the website is by ranking high on search engines. It is only possible with solid keyword research, robust local SEO strategy, and comprehensive and effective on-page SEO. Make sure your website runs fast and stays error & bugs free.
Focus on keywords that boost local SEO, especially if you are running a service business. For instance, the more people find you with keywords like “[industry/services] near me,” the more chances you have to rank higher.
For robust On-page SEO, hiring a good SEO company in London is better. You can read our blog on “How to find a good SEO agency in London?” for tips and suggestions on hiring the best search engine optimisation experts in your region.
Overhaul the Paid Search Strategy:
PPC is one of the standard ways to generate traffic on any website. As an e-commerce business, you can also choose Product Listing Ads for website traffic. However, it is essential to overhaul the Paid Search strategy with consistent updating and optimisation. To optimise the PPC campaigns, make sure
- Use of well-researched keywords with catchy titles
- Calculate Cost per click and preferably use resonating long-tail keywords
- Create attractive ad copy with HD images or videos for PLAs.
Conclusion:
That’s all of the tips to generate traffic on websites. Remember that a comprehensive, successful SEO strategy includes optimised content, a user-friendly website, PPC & PLAs, Social media, and multiple platforms to leverage the site.
However, this is not it! Several SEO strategies can boost website traffic, such as pagination, leveraging influencer marketing, etc. The higher your site’s ranking, the more it can get clicked and generate revenue. Therefore, ensure you partner with only authentic and credible SEO companies in London that provide sustainable and long-term growth.
