What is Programmatic SEO

What is Programmatic SEO? Everything Explained You Need to Know

Search Engine Optimisation is a cornerstone to drive web traffic organically and boost business visibility. However, competing online becomes difficult when you do not have sound knowledge of SEO techniques.

SEO Syrup guides our readers from time to time on various SEO techniques and strategies so their business can grow. Here in this blog, we will discuss programmatic SEO, its pros and cons and strategies to implement it. Let’s get started!


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What Is Programmatic SEO?

Programmatic SEO is a type of SEO that involves creating landing pages on a large scale to rank high on (SERP)Search Engine Results Pages. This method of optimisation is often referred to as Programmatic SEO.

Every page in programmatic SEO starts from a similar template and consists of the same elements, including pricing, images, reviews, etc.

Afterward, you can create a variety of the same page using an automated tool. Every page targets a different keyword with low competition.

Difference Between Regular And Programmatic SEO:

Regular search engine optimisation and Programmatic SEO has the same goal. i.e., to get organic traffic. However, the difference lies in the methodology to boost the website’s visibility in search engines.

Therefore, common SEO is a way to improve site visibility by following a long-term strategy focusing more on high-quality content. The approach involves various tasks, such as creating landing pages and blog pages that revolve around specific keywords.

Content creation is a longer process that produces unique content; it can target more competitive keywords.

On the other hand, Programmatic SEO is a faster way to achieve the same aim. However, it is a method to create various pages with similar layouts for search. The landing pages can be made from templates, databases, and automation. You can create thousand of webpages from one database and one template.

The procedure involves keyword research like it does in common SEO but is less time-consuming.

How To Implement A Programmatic SEO Strategy?

A successful Programmatic SEO starts with researching the competitors and potential audience and then leads to long-tail keywords relevant to the business.

Once you know the keywords, the next step is to create a landing page template and optimise the experience to convince users to convert into leads.

Here is how Programmatic SEO can be implemented:

Research Competitors And Niche

Start by researching your niche to decide on the landing page format that best fits how you want to create it. For better page creation, research your competitors for ideas. Here is how it can be done:

Ponder upon what your audience is looking for. For instance, check for products or services people are searching for in the location.

To determine the focus area create a list of topics that can be covered. You can use a spreadsheet to avoid mess.

While finding the topics, check out your competitors. For the taxation services, include Accotax, and for real estate, think of realtor.com.

It is better to note down the name of competitors, their format, and layouts. The practice can help in creating your unique idea. You can use Google Console tools for competitor analysis.

Finding Long-Tail Keywords

Now is the time to search for head terms and modify them into long-tail keywords. Long-tail keywords are a good way to rank high on SERPs. For instance, you can select a term related to your niche and add location.

Ensure your research term is specific because secondary landing pages may contain different layouts than the primary landing page.

You can use Google Console tools to make your research convenient. Once you have a list of terms, you can pick your long-tail keywords. The list can be saved in Google Spreadsheets.

Create A Landing Page Template

The next step is to choose a template. The template will be used to create different copies of the same landing page, therefore design and create a website page to use as the foundation of the programmatic SEO process.

To start with the template, choose the content. It is important to remember here that every landing page will have the same features, including list reviews and graphics. Still, the same content will be considered duplication and result in a Google penalty.

Work On Ux

Once the website is live, your landing page requires more than search engine optimisation. Your site should meet UX standards to make it user-friendly and attractive. Here are a few important UX standards.

  • Choose an attractive design to grab visitors attention
  • Align the content with user needs so people can proceed with the conversion.
  • Improve your content yourself to make it valuable.
  • Add a clear call to action. Make it attractive so the user eagerly clicks on it.
  • Monitor the website to deal with any rising issues


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That’s all about What programmatic SEO is and the way to implement it. Programmatic SEO can be implemented by competitors’ research, choosing long-tail keywords, and designing web page templates. Programmatic SEO is a good choice for websites for quick ranking. However, the creator should avoid duplication to avoid the Google penalty.

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