Guides

Quick answer A basic SEO audit checks that your site can be crawled and indexed, loads fast, targets the right keywords, has quality content and earns links. Last updated: October 2026 This checklist gives you a fast health check. For a full audit, see our SEO audit service. Technical ☐ Site indexed correctly in Google ☐ Sitemap and robots.txt valid ☐ Core Web Vitals pass ☐ Mobile-friendly and HTTPS ☐ No major crawl errors On-page and content ☐ Unique titles and descriptions ☐ Each page targets one clear intent ☐ No duplicate or thin pages ☐ Content is current and original ☐ Internal links connect related pages Authority and local ☐ Healthy backlink profile with no spam ☐ Google Business Profile complete ☐ Consistent citations ☐ Recent reviews with replies Tracking ☐ Search Console and Analytics connected ☐ Goals and calls tracked ☐ Monthly reporting in place Get a full SEO audit We deliver a prioritised fix list with clear next steps. Learn more Get an instant quote Frequently asked questions How long does an SEO audit take? A thorough audit typically takes 1 to 2 weeks depending on site size. What should an SEO audit include? Technical, on-page, content, backlinks, local and competitor analysis with prioritised actions. Related guides How to Audit and Fix Orphaned Pages that Cost Site Crawl Budget? How to Use AI Agents for Autonomous SEO Auditing and Competitor Tracking? A Guide to Understanding How to do a Backlink Audit?

Quick answer Choose one keyword and intent, answer it clearly near the top, structure with headings, add links and schema, then promote and refresh the post. Last updated: October 2026 Use this checklist for every article so each one has a chance to rank and be quoted. Plan ☐ One primary keyword and clear intent ☐ Check the top results for the angle that wins ☐ Add original experience, data or examples Write ☐ Direct answer in the first paragraph ☐ Headings covering related questions ☐ Short paragraphs, lists and visuals ☐ Author name and updated date Optimise and publish ☐ Title and meta description written for clicks ☐ 2 to 5 internal links to related content ☐ Compressed images with alt text ☐ FAQ schema if you include real FAQs ☐ Share and add to relevant hub pages ☐ Review and refresh every 6 to 12 months Need content that ranks? We plan, write and optimise content that earns traffic and leads. Learn more Get an instant quote Frequently asked questions How long should a blog post be? Long enough to answer the query fully. For many topics that is 1,000 to 2,000 words, but quality matters more than length. How often should I update old posts? Review key posts every 6 to 12 months and refresh any with outdated facts. Related guides Reddit, Quora and Forums | Why User-Generated Content Now Shapes AI Search Answers How to Create Data-Driven Content Briefs That Outrank Competitors Every Time How to Create Content That LLMs Recommend in AI Search?

Quick answer Before launching a new site or redesign, map old URLs to new ones with 301 redirects, remove noindex, test speed and mobile, and set up Search Console and tracking. Last updated: October 2026 Most traffic losses after a launch are avoidable. Tick these off first. Before launch ☐ Crawl the old site and save all URLs ☐ Map every old URL to a new URL ☐ Test the site on staging with noindex on ☐ Check titles, descriptions and headings on key pages ☐ Test speed and mobile layout At launch ☐ Remove noindex and password protection ☐ Upload robots.txt and XML sitemap ☐ Implement all 301 redirects ☐ Connect Google Search Console and Analytics ☐ Check HTTPS and canonical tags After launch ☐ Re-crawl and fix 404s and redirect chains ☐ Submit the sitemap and request indexing of key pages ☐ Monitor rankings and traffic for 4 weeks ☐ Update internal links, profiles and citations Launching a new website? We build SEO-ready WordPress sites and handle redirects and launch checks. Learn more Get an instant quote Frequently asked questions Will a redesign hurt my SEO? Not if URLs, content and redirects are managed properly. Most losses come from missing redirects and noindex mistakes. How long should I monitor after launch? Monitor daily for the first two weeks, then weekly for about two months. Related guides How to Handle Large-Scale Website Migrations Without Losing Your UK Rankings How to Track AI Traffic on your Website? A Detailed Guide How to Use Surround Sound SEO to Boost your Website?

Quick answer Generative engine optimisation (GEO) helps AI assistants understand, trust and cite your brand. Focus on clear entities, consistent mentions, reviews and quotable content. Last updated: October 2026 AI assistants build answers from many sources. This checklist helps yours be included. Be clear about who you are ☐ Consistent business name, services and location everywhere ☐ Organization and LocalBusiness schema ☐ A clear About page with real people ☐ Sameas links to your profiles Earn trust signals ☐ Reviews on Google and relevant platforms ☐ Mentions in industry sites and directories ☐ Case examples and original data Make content quotable ☐ Short, factual answers near the top of pages ☐ Comparison tables and clear pricing ☐ Regularly updated pages ☐ Monitor how AI tools describe you Be the brand AI recommends SEO, AEO and GEO together in one monthly plan. Learn more Get an instant quote Frequently asked questions What is GEO? Generative engine optimisation is optimising your presence so generative AI tools cite or recommend you. Can I guarantee AI citations? No. You can improve your chances with clear, trusted, well-structured content. Related guides Reddit, Quora and Forums | Why User-Generated Content Now Shapes AI Search Answers How to Build ‘Answer Capsules’ That Get Extracted by AI Search Engines? How to Create Content That LLMs Recommend in AI Search?

Quick answer Answer engine optimisation (AEO) means structuring content so search engines and AI assistants can quote a short, accurate answer from your page. Last updated: October 2026 Use this checklist to make your pages easy to quote. Write for answers ☐ Lead with a 40 to 60 word direct answer ☐ Use question-style headings ☐ Use lists and tables where they help ☐ Define key terms plainly Structure and trust ☐ Add FAQ schema for real questions ☐ Show author name and experience ☐ Cite credible sources ☐ Keep facts and dates current Technical ☐ Make pages fast and crawlable ☐ Use clean HTML headings ☐ Allow reputable AI crawlers in robots.txt ☐ Consider an llms.txt file Get found in AI answers Our SEO, AEO and GEO service structures your site for Google and AI. Learn more Get an instant quote Frequently asked questions What is AEO? Answer engine optimisation is the practice of structuring content so it can be used as a direct answer. Is AEO different from SEO? It builds on SEO, with extra focus on concise answers and structured data. Related guides How to Optimise Your Content to Appear in Google AI Overviews? 2026 Guide How Google’s AI Overviews Are Changing Search Results? What are AI overviews? How Do They Effect SEO?

Quick answer To rank locally, complete and optimise your Google Business Profile, keep citations consistent, collect reviews and build strong location pages. Last updated: October 2026 A short checklist for UK businesses that serve customers locally. Google Business Profile ☐ Claim and verify your profile ☐ Choose the right primary and secondary categories ☐ Add all services with descriptions ☐ Upload real photos regularly ☐ Keep opening hours accurate ☐ Post updates and offers Citations and reviews ☐ Consistent name, address and phone across the web ☐ Listed on key UK directories ☐ Ask every happy customer for a review ☐ Reply to every review Website ☐ A page for each service and location ☐ Embedded map and LocalBusiness schema ☐ Fast, mobile-friendly site ☐ Click-to-call and clear contact details Want more local customers? We manage your profile, reviews and local pages. Learn more Get an instant quote Frequently asked questions How long does local SEO take? Often 6 to 12 weeks to see movement, longer in competitive areas. Do I need a physical address? Service-area businesses can hide their address, but need to follow Google guidelines. Related guides Managing Local SEO for Multi-Location UK Franchise Businesses What is Local Business Directory? Its Aid in Local SEO! A Guide On Local SEO Vs Global SEO For Your Business

Quick answer On-page SEO means optimising each page so it clearly matches what searchers want. Check titles, headings, content, links, images and schema before publishing. Last updated: October 2026 Run this checklist for every new page and every refresh. Search intent and content ☐ One clear primary keyword and search intent ☐ Answer the main question in the first 100 words ☐ Original detail, examples or data ☐ Headings (H2/H3) cover related questions Metadata and structure ☐ Title tag under about 60 characters with the keyword ☐ Meta description that sells the click ☐ Clean, short URL ☐ One H1 that matches the title Links, media and schema ☐ 2 to 5 internal links with descriptive anchors ☐ Links to credible external sources ☐ Images compressed with descriptive alt text ☐ FAQ or Article schema where relevant ☐ Clear call to action Need on-page SEO done for you? We optimise your key pages for rankings and conversions. Learn more Get an instant quote Frequently asked questions What is on-page SEO? It is the optimisation of elements on your own pages, such as content, titles, headings, links and images. How long should a page be? As long as it needs to be to fully answer the query. Do not pad for length. Related guides How to Create Optimised Location Pages for Better Rankings? What is the Importance of Metadata in SEO? A Complete Guide A comprehensive Guide on what are SEO Meta Tags and How to effectively use them?

Quick answer Technical SEO makes sure search engines and AI tools can crawl, understand and index your site. Work through crawling, indexing, speed, mobile and structured data in that order. Last updated: October 2026 Use this checklist for a quick technical health check. Fix anything you cannot tick. Crawling and indexing ☐ robots.txt is not blocking important pages ☐ XML sitemap submitted in Google Search Console ☐ No important pages set to noindex ☐ No orphan pages: every page has internal links ☐ Redirects are 301 and avoid chains ☐ Canonical tags point to the preferred URL Speed and mobile ☐ Core Web Vitals pass for key pages ☐ Images compressed and lazy-loaded ☐ Caching and a CDN enabled ☐ Mobile layout tested on real devices Security and structure ☐ Site fully on HTTPS with no mixed content ☐ Clean, descriptive URLs ☐ Breadcrumbs and logical site structure ☐ Schema markup valid (Organization, Article, FAQ, LocalBusiness) ☐ No broken links or 404s in important paths Want an expert technical review? We audit, fix and monitor the technical side of your site. Learn more Get an instant quote Frequently asked questions How often should I run a technical SEO check? Run a quick check monthly and a full audit every 6 to 12 months, or after any redesign or migration. What tools do I need? Google Search Console, PageSpeed Insights and a crawler such as Screaming Frog cover most checks. Related guides How to Audit and Fix Orphaned Pages that Cost Site Crawl Budget? How Publishing Frequency Affects Your Google Crawl Rate and Rankings? How to Do a Full Server Log File Analysis to Understand Googlebot Crawl Behaviour