Are you looking for a guide on how to recover from a Google Penalty? Read this blog, and you will have all the answers you need.
Google penalties have existed for a long time; they are also known as “manual action”. This is a form of penalty that Google imposes on websites. It is imposed on sites that violate the basic guidelines of Google’s Search Essential Rules. The penalty may result in a lower ranking of your website or a complete page removal. But, as you probably already know, let’s get to the real part.
So in this blog, we will teach our readers everything they need to resolve these penalties. We will start off by looking at the reasons that cause a Google penalty. Then, we will tell you how to check a Google Penalty. Lastly, you will be given a proper guide on how to resolve spammy links.
Click here to learn about how we can help you regain your lost visibility on Google!
What Would Result in a Google Penalty?
Google penalties are imposed due to multiple reasons. If the search engine algorithm finds that you are violating its basic rules, it might decide to take down your website. This is a problem for many businesses that rely on their online presence for conversions and sales. Here are some popular reasons why Google may decide to charge you a penalty:
1. Spammy Links
The biggest reason that leads to de-listing and the imposition of a manual action is spammy links. These are low-quality backlinks that have been added to manipulate the search engine ranking. Google uses backlinks to measure authority, and if you are trying to manipulate it into believing that your content is of high value with fake backlinks, you will suffer. In addition, backlinks can also be planted by competitors to de-rank your website.
2. Low-Quality Content
You can blame your competitors for spammy links, but there is no excuse for low-quality content. If you are constantly publishing content that is of little value or unoriginal, it will be banned. Website operators that publish plagiarised content will experience that no matter how much content they upload, it will not appear on top of a search page.
3. Keyword Stuffing
Another way people try to manipulate Google algorithms is by stuffing keywords in their content. This means that you might be using a keyword excessively in your content in an unnatural way. So, it is important to use your keywords naturally instead of stuffing them wherever possible.
How do I check my Google Penalty?
This is a question that is asked most often on the web. People who do not have the technical expertise may not know how to find the penalties that have been imposed on them. The best way is to run an SEO audit or a website audit using Google Search Console (GSC). However, if you do not know how to operate GSC, click here to get a free website audit now. Let us help you understand the problems with your website.
How to Recover From a Google Penalty in 5 Steps
Now you are equipped with all the basics for understanding what a Google penalty is and why it may occur. Let us not learn how you can recover from a Google penalty with five easy steps.
1. Identify the Problem with a Site Audit
The first step is to learn what the problems are, and for that, you will need to run a website audit. You can do this using a paid tool such as Semrush or Google Search Console. See your options and their advantages and functionality before making the decision.
2. Remove Spammy Links
By conducting an SEO audit, you will be able to recognise the pages that have spammy links. Remove spammy links from your website, and make sure that you filter the links, only removing the links that are not reliable.
3. Fix Technical Errors
An SEO audit will also point out all of the technical errors on your website. Delete any duplicate content and resolve broken links and orphan pages. In addition, optimise your large file for quick loading on your website.
4. Update Content
Update your content so that it is optimised. This also includes optimising your website navigation. Make sure that users are easily able to find the different parts of your website.
5. Submit Your Website for Review
Once you have resolved all the problems, submit your website for review. Do not submit for a review without having fixed all the problems. Take your time, because it is hard to recover from a Google penalty.
If you need expertise on Google penalty recovery, contact us!
The Bottom Line
To recover from a Google penalty, you will first need to find out about all of the problems that have caused your website to rank lower. Next, start resolving these problems by removing spammy backlinks and fixing all the technical errors. Also, ensure that you take down any plagiarised content and update blogs and pages that are stuffed with keywords. Lastly, submit your website for a review once you have resolved all the problems.
We at SEO Syrup understand that regaining lost visibility is a challenging task; therefore, we provide our clients with a team of SEO experts to help them recover from a Google Penalty. Click here to get an instant quote!