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what is rank tracking

What is rank tracking and why it is important?

Are you thinking, what is rank tracking? Why is rank tracking important while running an online business? Well, here are the answers!

While running an online business, it is hard to ignore the concept and features of Search Engine Optimisation (SEO). Search engine optimisation is the effective online marketing strategy focusing on ranking websites high on search engines. With higher ranking, businesses get maximum exposure to targeted audiences and have more chances of growing.

When your site ranks high, it gets more traffic, more clicks, and more chances of turning these clicks into lead conversion. Hence boosting the business overall.

Now, here comes the SEO and rank tracking. As SEO is the online marketing strategy and process every practice in optimisation revolves around high ranking. Therefore, no one wants to stay in the dark about the progress and want to check its success or decline rate. Website rank tracking is part of this checking and analysing process.

Here in this blog you will get to know about what is Rank tracking and its important features. Moreover, you can find some useful tips to track website rankings. So, let’s get started.


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What is Rank tracking?

Rank tracking is a practice followed in SEO for analysing and tracking the organic position of keywords. You can view the current data and past data for comparison. Moreover, the actual progress of website ranking can be seen with comparison.

Simply put, it is a process of checking the positions of keywords for website ranking on SERPs – Search Engine Result pages.

Why SEO experts care about Rank Tracking?

The website ranking is undoubtedly an important element of search engine optimisation workflow. It keeps the experts and online business about how their business works in the online market. Most importantly, keyword ranking is a crucial part of KPIs in search engine optimisation practices.

Rank tracking is an essential part of the SEO workflow. It gives you information about how well the website stands on the market. On top of that, keyword rankings remain one of the most important KPIs in SEO.


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Why Rank Tracking of a website is important?

So, here are three reasons why tracking website ranking is important for any website on Google and other search engines. Let’s have a look!

Optimise SEO Strategies:

Working in the dark without knowing how it impacts your website is not considered wise. With keeping track of website rankings you can optimise your SEO strategies and make them more effective and result driven.

Let’s understand it with SEO practices for locksmith businesses in some specific area. You might be trying to rank with the keyword “door lock repairing services.” The keyword volume might be good and give a chance to rank high in search engines. But sometimes, with high competition, it does not work effectively.

By checking ranks with the help of tools, you can re-optimise the strategy and come up with more specific or changed keywords.

If you do not check the rankings on time, you cannot know how your website works on SERPs. The tracking procedure lets you have a look at whether your keyword is working well, ok, or bad, and what features you can use to optimise the page.

Check the ranking impact on traffic:

The second important reason for tracking website ranking is to see how your web position on SERPs impacts site traffic. Every keyword affects the website differently; some bring traffic to the site, while a few get you a conversion and offer noteworthy impressions.

For instance, you are working on a carpet and rug website, and the content is about carpet cleaning tips. Your target keyword might be “tips to keep your carpet clean,” you use it effectively all over the page.

But after tracking the web ranking, you might get to know that the keyword that is bringing more traffic and leads is “carpet cleaning ideas,” which was only used once in the content.

It lets you know more effective keywords and user query behaviour. Therefore, you can optimise your SEO strategy more effectively and make necessary changes if required.

Therefore, the SEO experts can re-optimise the page and focus on keywords that bring more traffic than others. You can use the ranked keywords more in different website page content for better results.

Check the competitors’ Performance:

The third crucial reason to pay attention to rank tracking is that it allows the experts to see what competitors are doing to rank their web pages and how you can use similar or better strategies for effective results.

You can also check on which keyword competitors are ranking and where you are lagging. It helps you show where you need improvement. Everyone wants to rank high and stay ahead in the competition; by rank tracking, you will know which keywords are better to target and which should be dropped.

It helps you in learning how to take leverage from competitors’ weak spots and outperform with your website SEO strategy.


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How do you track the ranking of keywords?

Typically, the two options available for rank tracking are:

  • Google Search Console
  • Online website Rank-tracking tools

Google Search Console:

Google Search Console helps users see comprehensive ranking data, including our web position, which increases or decreases organic search results.

Online Rank Tracking Tools:

Various online rank-tracking tools are available, including MOZ, Ahref, SERPWatcher, Semrush, etc. Many tools have user-friendly specs and features to provide more comprehensive results.


So now you will have a better idea about what is Rank tracking and how it is important for any website optimisation. The SEO experts monitor the site performance with it, and it is also helpful in optimising SEO strategies with time for better results and staying ahead in competition.

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