As a digital marketer providing online solutions for success, knowing what is CRO or CRO marketing is a must. This is because, as an online marketer, one of your KPIs will drive more and more traffic to the website. For digital marketers, it is important to get traffic on-site.
The more people visit your link, the more your products and services will be discovered and made available. Moreover, if you are delivering the best in a competitive market, nothing can stop your business from establishing its credibility and fame as a brand.
It is like the basics of marketing that are applied to online businesses. However, there are a few errors in this marketing model. As you struggle to increase website traffic, eyes laid on ad campaigns side by side can be challenging and quite expensive as it depends on various factors, such as keyword competitiveness.
So, what do you think marketers do that is cost-effective and guarantees success as well? CRO marketing tactics are the answer. SEOSyrup today will guide you today on what is CRO, its importance and effective CRO marketing strategies for a successful campaign.
Let’s get started:
What is CRO?
CRO marketing is an abbreviation for conversion rate optimisation marketing. It is the process of boosting visitors’ percentage by taking the actions desired while users visit online advertisements or websites. It can be anything, such as clicking a call-to-action button (CTA) that takes the visitors to the payment or subscribing page. Moreover, it can be registering for webinars, signing up for a mailing list, downloading a guide or eBook, etc.
Simply put, it is about making marketing actions efficient, smarter and less hard.
How to Calculate Conversion Rate?
To calculate conversion rates, the marketer chooses various KPIs to work out with it. The straightforward formula to calculate the conversion rate is:
Number of conversions divided by number of website visitors multiplied by 100 = CR – Conversion rate
The figures are used based on a specific period
Let’s understand it with an example
Suppose you are measuring CR for September. The visitors to websites are 10,000, from which 2000 converted. The conversion rate will be 20 % as:
2000 divided by 10,000 multiplied by 100 = 20
How to Optimise CRO?
Whether it’s about optimising content or CRO, things can be challenging. Here are a few tips to effectively optimise CRO and get your site at the top of the digital competition. So, let’s get started:
Change On Facts, Not For Gut Feelings:
Sometimes, we analyse things on search engines with our internal lens and do not bother to check the facts/data. It can lead to bad quality content on the site and waste lots of money spent on ads and SEO campaigns.
The best way to find high-quality data is to rely on experts and tools like Google Analytics. The tool offers effective, actionable, and actual data based on facts and figures.
According to a survey, poor-quality data costs over 15 million dollars per year. Here are a few things you should look at in the Google Analytics report to improve CRO:
- Bounce rate ratio
- Exit pages and reasons why people left the pages
- Cost per Conversion and how to improvise it
Keep An Eye On Competitors, But Try Not To Copy:
Keeping an eye on competition and competitors in the digital world is crucial. The competitors are great sources of information as they can help you in improvising your site. You can check their sites and see what’s trending and what is making people click on their sites.
You can do it in three ways.
- Content audit: Run a content audit of your competitors’ sites, see what they are sharing and what their strategy is
- SEO audit: Run an SEO audit, and you will get insight into on-site structure linking, etc. So you can find out what makes their campaign get more ROI.
- Social Media Audit: Let’s see what your competitors are presenting on social media and how and what’s grabbing people’s attention.
You can run these audits by using Google and third-party tools.
SET Goals:
Before you create any campaign, setting a well-defined goal is crucial. You need to be specific and have measurable goals to track the development.
For instance, the goal is not just to get more traffic on-site. It can be to boost traffic in a specific time frame with a set strategy.
Know User Behaviour:
Once your goal is set, explore the user behaviour toward your service or product. Research and observe what their search behaviour is, how and what they are searching. So you can craft an effective SEO and ads strategy and boost CRO. Having a deep understanding helps in creating an effective strategy. Conduct surveys and run campaigns to know more about your target audience.
Test, Test and Test:
You can try not to limit yourself to one type of test. Make sure you are using both A/B and multivariate tests. It will get you actual data and help you make data-driven decisions for various uses. With a combination of various testing and results, you can constantly improve your campaign for CRO.
Conclusion:
Knowing what is CRO or conversion rate optimisation marketing is crucial to get maximum benefits by running digital marketing campaigns successfully in cost-effective ways. Make sure your goals are set, know about user behaviour, check how competitors are operating and run tests again and again.
