What’s SEO? It’s all about making your site friendly and accessible for online visitors and search engine crawlers. Website speed is one of many aspects of search engine optimisation campaigns. Knowing how to improve website speed, apart from all other practices of SEO, can ensure one more step toward a successful campaign.
Good website speed helps increase average user engagement on the page, reduce bounce rate, and give you more chances to converse leads to generate revenue. On the contrary, low website speed means a frustrated visitor who might bounce back immediately. It usually costs your business reputation and money.
A positive page load time helps build a positive marketing impact and leads to sales. Sites with fast speeds get more traffic, rank higher, and usually have a higher rate of conversion. Today, SEOSyrup will be your guide on what website speed is and how to improve website speed to get your business on track for success. Let’s get started:
What is Website Speed?
Website speed refers to how fast a browser loads your page completely when users click on it. A site page performing poorly renders slowly and drives the users away.
On the contrary, Sites with good loading speed normally get more traffic and a good conversion. Moreover, it is also helpful to sustain high rankings on SERPs as Google values sites with user-friendly features.
How To Improve Website Speed
Many factors affect website speed. It can be JavaScript, CSS files, fonts on page hosting providers, etc. To get your site run faster, you can optimise all these factors. Here are a few of the steps you can follow to get your site loads at lightning speed.
Site Audit:
Let’s start by auditing the website to rectify the issue and get things to work in your favour. To start with you can use Google Insight tools. The relevant tools assess Core Web vitals on desktop and mobile. The tool will tell whether your site has passed the test or not. The report reflects overall performance and identifies the issues that can be dealt with to improve the score.
Moreover, the assessment should include a reality check which means accessing your site in incognito more, checking the site from various devices and seeing what your experience is whether it’s seamless and speedy or slow, cracky and clunky!
Prioritise and Fix:
What happens when the house is all messed up and you start working on every room at the same time? The result can be a messier place and tired you. The same goes for fixing website errors.
Once you get the audit report you will see many things that need repair, many that need little fixes and few working fine. So try not to work on all issues at once, instead prioritise and make a list and start working.
Focus on what matters most or what is alarming and deal with it then move to the next step. The feature that affects user experience directly should be a priority as users might forget your site if a page takes long time to load.
To make a list, use the recommendations and suggestions provided by PageSpeed Insights and make effective optimising efforts.
Check Your Hosting Provider Service:
Hosting provider services can be a major element of the slow loading speed of any site. Many factors cause website speed issues. For instance, geographical location, physical infrastructure, type of web hosting, and overall bandwidth of network connection.
The most common types of web hosting servers are:
- Shared
- VPS
- Dedicated Servers
Shared servers are cost-effective, but they can cause lots of page loading issues as the server is divided among several sites.
Content Delivery Network – CDN
When all data that is required to be fully loaded on your site is stored in one place, the page’s loading time suffers. The issue increases with time as data service providers and internet providers continue to get massive increases in digital traffic worldwide.
Content delivery Networks or as we all know CDN are quite helpful to deal with the issue. CDNs use multiple servers to store replications of content in various locations. So whenever the visitor clicks on the site, CDN choose the server closest to the location and optimise the deliver speed.
Image Optimisation:
Usually, the media on pages takes forever to load the page completely fast. Heavy images can drag down the loading times, especially when they are in HD. Compressing images before adding them to the page can save time and increase the page speed. Now, many photo editing sites and apps give the option “save for web” to optimise website images. Mostly the compressing file types are. PNG, .JPD and . TIFF.
Reduce Redirects:
Redirects are a way to keep the readers away. More redirects mean more loading time on the server, and users can get annoyed.
Therefore, make sure to upload the links with new content as soon as possible and keep the loading time short.
Conclusion:
By knowing how to improve website speed, you can land more chances of increased user engagement on site, more organic traffic and more chances of generating revenue.
By using effective optimisation strategies such as reducing redirects, image optimisation, using CDNs, checking hosting servers and running site audits, the experts can improve the website speed and get more user engagement.