Search engine optimisation practice ensures you get more leads and more conversions on your site. But who are you going to consult when after your consistent efforts you are not getting the desired results? Yes, it will be an SEO specialist. But what is an SEO Specialist and what do they do exactly?
Here in this blog, we will explore what SEO specialists do and what are their success traits. So, let’s get started:
What is an SEO Specialist?
An SEO specialist is a person who works on improving website ranking and visibility on search engine result pages of various search engines like Bing, Google, and Yahoo. The expert is responsible for putting effort into using their writing, analytical, and research skills. Equipped with excellent techs, techniques, and the latest marketing tools, search engine specialists can get your business site on top of SERPs, leading to more revenue and leads. SEO Specialists are responsible for identifying industry-based search-related strategies and have sound knowledge and experience to elevate your business.
What do Search Engine Optimisation specialists do?
The role of SEO specialists duties or responsibilities vary on their work nature and type (for instance, agency, contract base, in-house specialist) Mostly, the expert SEO specialists are the experts responsible for
Keyword Research:
Conducting in-depth keyword research to identify and find the relevant keywords and phrases to target relevant, targeted audiences.
Website Audit and Competitor Analysis:
SEO experts offer comprehensive website audit and competitor analysis services. By auditing the website structure, they can identify the loopholes and give suggestions to improve rankings and amplify site reach. For the audit, SEO specialists perform tasks like backlink profile, on-page SEO, work on improving user experience, and enhance website crawl score.
Build Backlinks:
Backlinks are quite crucial for improving website domain authority and establishing its name as a brand. SEO specialists are experts in gaining authentic backlinks by developing relationships with 3rd party websites and organisations.
Optimise Content:
SEO specialists are also responsible for optimising already published content on the website. It includes crafting optimised meta descriptions, adding compelling title tags, and adding alt text to images.
Technical Aspects:
SEO specialists optimise websites with the help of importing technical aspects of the site. Meanwhile, they work on HTML tags, canonical tags, etc. so search engines can understand the content in a better way and improve website ranking.
Work on Accessibility:
SEO experts work on improving accessibility to make your site easy to understand and let people navigate through it with more convenience.
Monitor, Analyse, and Report:
A good SEO expert knows the importance of tracking and report generating. Report generating, racking SEO campaigns, and making suggestions on business improvement is also a crucial responsibility of SEOs. SEO experts generate detailed reports on the progress of key metrics including CTR, organic traffic, bounce rates, etc. Moreover, SEOs also monitor changes in search engine algorithms and stay up-to-date with the latest updates and rollouts to keep the site aligned with the most recent changes. By auditing and monitoring, SEO specialists also suggest the necessary changes for improvement.
Features of Successful SEO Specialists:
Many claim to be the best SEO specialists. But how can you identify who is the best? Let’s make things easier for you. Here we have mentioned are features of successful SEO Specialists to help your business achieve inbound marketing goals.
Let’s have a look!
Critical Thinker:
An expert SEO thinker needs to have a clear mind with deep insight. They should have the potential to think out of the box, and know how to rectify, analyze, and interpret data, including keyword rankings, website traffic, user behaviour, etc. These skills help in finding the improvement areas and using effective SEO marketing plans.
The expert SEO starts their campaign with three what’s that stands for
- What happened
- Why “what happened”
- And what to do next
It means they should know what the issues are. Why are the issues rising? And what are the ways to deal with it by using different angles?
Expert in Technical Skills:
Websites often encounter bugs and errors and as an expert, SEO specialists should be able to effectively communicate with developers and help them in resolving issues.
SEO experts can guide developers and make decisions about:
- Loading Speed
- Mobile speed optimisation
- Page overall speed
- Redirects from server side
- Schema Markup
- Tagging of microdata
Expertise in Link building, developers’ language, and Google Analytics gives search engine optimisation specialists an additional advantage.
Sound Communication Skills:
Expertise in technical skills is not all that is required. The specialists work with different people throughout their campaign including managers, clients, and team members. It is important to communicate with them well to resolve issues. Although SEO requires technical expertise, SEO specialists work with various stakeholders: clients, team members, managers, and more to convey ideas, provide updates, and resolve issues. Moreover, a good communication skill is needed for networking which helps build credibility and successful campaigns.
Flexible and Adaptable Nature:
Only change is a permanent thing, and SEO is evolving rapidly. A good SEO expert should be a quick learner and must adapt to changes constantly with ease.
The SEO expert should be aware and ready to adapt to changes like
- Transforming user search behavior
- Ever-increasing competition ‘changing customer needs
- Algorithm updates
- Adapt new technologies fast
Inquisitive Nature:
Always crave more! It means the SEOs must have a desire to learn more. Only a person who is curious and persistent aims to explore more and stay up to date. In today’s competitive digital world, a specialist who can demonstrate the best learning and developing skills and have the persistence to fly high can ensure chances of success.
Conclusion:
So that’s all about what is an SEO specialist and what the significant features are that make them different and unique. The SEO specialist has to work on website audits, monitor reports, optimise content, analyse them thoroughly, and craft an SEO campaign that ensures success. However, the ideal SEO expert is a person who is curious to learn more, have technical skills, can communicate well, and quickly adapt to changes.
