SEO is evolving with fast-paced digitalisation. Now the experts are focusing on optimising content according to voice search in digital marketing for success. Voice search technology is spreading very fast and many people are adopting it, and why should people not? It is a fast and quick way to search for anything rather than take out your device and type it.
With the change in the mode of queries, digital marketing experts are also changing the way to optimise websites for voice search and enhance the chances of sites appearing higher against targeted queries. Here in this blog, we will guide you on what voice search optimisation is, why it is important and tips to optimise it for effective results. So, let’s get started:
What is Voice Search Optimisation?
Voice Search Optimisation is a technique of search engine optimisation that helps content appear in voice search results. The goal of optimisation is to address verbal queries that are most likely different from typed queries and present your page in voice search results.
Benefits of Voice Search Optimisation:
There are several reasons voice search optimisation has become necessary in today’s era. A few of the benefits of voice search optimisation are:
- Targeting Voice search is not a crazy short-time trend. According to various statistics, over 30% of internet users in the UK have claimed to use voice search in 2023, and another study has suggested that over 50 % of consumers use voice search for different queries, and the number is still rising.
- It is becoming one of the critical ways to capture the attention of organic traffic, no matter what your business niche is. With less competition so far and ease of use, users can find your business more, and you get more chances of successful revenue generation.
- With voice search optimisation, your site gets the upper hand and helps in improving its position in search engine result pages. Search engine algorithms always value user-friendly websites, and voice search optimisation makes them more likeable by search engine bots. Therefore, your site’s ranking and DA improve faster compared to other websites.
- Voice search is different from typed search. For instance, you might write a bakery near me but in voice there the query might be longer and different for the same request. For instance, they might say show me the location of a bakery in my area or where there is a bakery near me, etc.
Effective Tips To Optimise Voice Search In Digital Marketing
Here are a few tips that can help in optimising sites for voice search.
Focus On The Question And Long-Tail Keywords:
As we said earlier voice searches are different and longer than typed queries so the first rule to optimise for voice search is optimising content with question and long-tail keywords. The voice searches are mostly more specific and longer, often they are like questions and simple words. It makes sense as when we type, it takes our effort and time to type, so we usually type fewer words. On the contrary, we speak in detail as it does not take time and helps in getting filtered results.
By focusing on long tail keywords and question keywords, the digital marketer enhances the chances of ranking on the first page. You can add questions in your blogs or articles for voice search optimisation. A FAQ section will help a lot to target voice search queries.
Use Conversational Language:
So here I repeat: voice searches are more informal and conversational. Hence, give your piece of content a conversational tone to meet users’ intent, Make it easier to read, add a little humour, and make it feel more authentic. Therefore, you can use words like I, we, and you in the content. Add FAQs with these words so people can find you more in related voice queries. Write the content like you are talking loudly with others.
Optimise Google Featured Snippets:
Use the strategy to optimise Google featured snippets. The snippets are fragments of web page content and are displayed on the first page of SERPs. If they grab the attention they capture more traffic than any other site displayed against the same query. Make sure your website voice search is optimised enough to show the related query results in snippets. Mostly the snippet content is in bullet form or in question with the answer that is mostly searched through voice.
Optimise For Mobile Queries:
Mobile phones are the major devices to surf the internet, and over half of the global traffic is generated by them. Moreover, more than 75 % of mobile users are now using voice searches on their smartphones, even for small queries. BY optimising your site for voice search on mobile you get more chances of ranking high and establishing a brand.
This is because Google considers mobile user experience critical for improving domain authority and high ranking. Therefore to land results for voice and text search, adopt a responsive design and make it mobile-friendly.
Conclusion – Get Your Voice Heard With Voice Search Optimisation:
There is no doubt that voice search in digital marketing is considered a very important aspect of a successful campaign. To land more chances of sustainable high ranking and establishing as a brand make sure your business is optimised for voice search also. Voice searches have become quite popular in the last decade, and now, with the help of the internet, users are using them for their queries. For effective voice search optimisation, you can go for website content optimisation against long-tail keywords, optimise the site for mobile, and use a conversational tone.
