Focusing on the fact that content is king, we sometimes forget how we present the content, which also matters a lot. Site structure is as important as any other aspect of SEO; how can someone find your best-quality content if site structure is hindering its way to ranking? Here in this blog, we will go through what is SEO page structure and best practices for its development. So, let’s get started:
Website structure or page architecture means how your website pages are organised and connected. SEO page structure ensure that users and search engine crawlers can browse through your site easily.
Therefore, we can say the better the website architecture is, the greater its UX is. You will get maximum SEO benefits, such as high ranking and better indexing. Therefore deciding how your site structure would be is a time-taking and thoughtful process.
Why Page Structure is Important In SEO?
SEO page structure is important as you can benefit from many benefits. Such as;
Helps To Rank Pages in SERPs:
A good and optimised SEO structure is helpful for sites to rank higher on SERPs. Organised website architecture helps search engine crawlers to navigate through internal links and discover new additions to index. Hence it prevents orphan pages.
Provide Additional Content For Better Ranking:
With a proper structure of site the crawlers get to lay hands on additional content easily and rank pages quicker. For instance, let’s say you sell gym apparels. You will have different pages for male female.
The crawler will understand which apparel is for which category based on the web pages that link to and from
It Spreads Authority Throughout Your Webpages
PageRank is a Google algorithm that measures a page’s authority based on the quality of backlinks—links from external sites—that point to that page.
Establish Authority:
With SEO page structure your pages normally gets many quality backlinks and help in improving and establishing higher authority on the internet/.
User-Search Friendly:
Think of a site where users browse from here to there and do not get what they want. Results? They will hardly visit your site again or shop from it. With a good page structure users will easily find the items and visit the site repeatedly. Hence increase the chance of generating revenue from clicks.
Types Of Website Structure:
There are four types of website architecture. Let’s have a look.
Hierarchical Model /Type:
It is the most common website structure type and typically referred to as tree structure. It moves from larger to general categories than to smaller pages and individual pages. The hierarchical structure of websites is great for e-commerce websites.
Sequential Model:
It is also one of the common types of website structure. It follows a simple page to page path model. The type is commonly used for simple websites, smaller businesses or when someone needs to create a campaign with landing pages. It is the best structure for sites offering online courses or sales funnel.
Database Model / Type:
Database-type website structures are more complex. Therefore, you are advised to use it only when you have comprehensive data before opting for it. One of the biggest benefits of database structure is that it can be customised to meet your specific needs.
Matrix Model/ Type:
It is one of the oldest website structures. Therefore, it is a complex yet traditional type used for navigating while searching for internal links. Wikipedia is one of the most popular examples of a matrix model.
Tips For Designing And Developing Structure For SEO:
Let’s have a look at how you can design and develop a website structure while considering SEO for success in the digital world.
Consider Users First, Not The Bots:
Sometimes, we focus on one thing and ignore the other. While designing a website structure, it happens often. Usually, we think of bots more while designing website structure and overlook the factor that the site is made for people, not for bots. Remember that as soon as people find the site is not user-friendly, they leave it and hardly come back. So consider users before anything else.
Balance Between Link Interactions And On-Page Time:
Balancing between link interaction and on-page time is important as it helps people engage with your page while encouraging them to dig deeper on your site. You can do it by interlinking in a reasonable number. However, make sure every link is connected to the topic. According to SEO experts, around 3 to 5 links in 1000 words of content is the best.
Heading Hierarchy is A Must:
Website structure becomes more systematic and organised with heading hierarchy. With the heading hierarchy you can establish a logical structure to web sites that can be understood by both search engine bots and users. Apart from using different heading elements from H1 to H4 you can also use different types of headers. It is also an impactful way to increase user engagement.
Display Breadcrumbs:
Navigation through your website easily lands many benefits from high ranking to generating revenue. By displaying breadcrumbs, you can make navigation easier for users.
Breadcrumbs are quite useful on e-commerce websites so people can move backward or forward with ease and explore more products.
Schema Markup:
There are a few things you can consider while doing SEO page structure for bots, such as including schema markup. You can read about schema markup in our blog what review schema markup is. Adding review schema markup is easy and makes your site structure more bot-friendly.
Conclusion:
By understanding what is SEO page structure, its importance, and effective tips, businesses can rank high and get more chances of generating revenue. To design and develop page structure, make sure you choose the type that suits your business needs.
For instance, hierarchal website structure is better option for e-commerce business than data structure. The page structure can be optimised for users and bots by applying tips like including schema markup, displaying breadcrumbs and ensuring heading hierarchy.
With the use of these tips, businesses can establish their authority and improve ranking and DA while increasing the chances of getting more organic traffic.
