In the realm of search engine optimisation keywords are considered very crucial for successful campaigns. People often say that to ensure more success chances use long-tail keywords. But is it true? In this blog, we will dig into what is a long tail keyword and how it is important for SEO. Moreover, you will find how to search for long-tail keywords for your content.
Let’s get started:
What Is A Long Tail Keyword?
The long tail keyword means a search term that has a low search volume and competition level online. Usually, a phrase longer than 3 words is called a long tail keyword. The term long tail indicates “tail” at the end of the search demand
Even though the search volume of these phrases or terms is low, when you add them together they make up a large portion of all search engine searches. And it is becoming more important day by day as people are switching to voice searches more and more.
The searches for long tail keywords are very low, as these are highly specific queries with more potential for conversion. For instance, they might contact you, make a purchase, book a service, or fill out the form.
Importance Of Long-Tail Keywords In SEO:
Here are a few of the reasons long tail keywords are considered important in SEO.
Easier To Rank:
Popular or common terms or phrases are highly competitive. That means it might take years to rank against these keywords. For instance, think of the term mobile phone in the Google keyword planner tool, it tells us ranking on the phrase is very difficult and highly competitive,
On the contrary now if you type what is the iPhone 14 price in the UK or mobile phone prices in markets near me, the competition is very low, and ranking on the keyword is comparatively very easy.
Get More Targeted Traffic:
As a long-tail keyword is a more specific search query, normally the Google bots think that leads are close to making a purchase or converting to avail service. For instance; take the keyword “HD Colour printers for small business.”
Someone typing the query is more likely to make a purchase decision for their office. So, if you are selling printers or relevant items, you are more likely to rank high against the keyword. Sometimes, it seems like the searches are made just to find you.
On the contrary, a keyword like Color printer is super vague. The searches might be only for general studies on printers or about their pros and cons, etc. You might rank after months on top with such a broad keyword and there are more chances the searcher is only looking for information, not for purchase.
So even if you rank on the keyword there are minimum chances of conversions.
Economical PPC Advertising:
Google Ads are one of the ways to rank higher on search engine result pages, however, the ads do not come cheap. The long-tail keywords are blessings to promote your business economically through ads. Why? Because high-volume keywords mean a high cost per click is attached. Plus, as we said earlier, there are few chances of conversion.
On the contrary, long-tail keywords with low volume or low difficulty are super-targeted. It means you can get a higher conversion rate with less money. As these keywords have a lower cost per click. Isn’t it a win-win situation!!
Easily Reach Targeted Traffic:
As we said earlier the long-tail keywords are highly specific, they are easy to bring a targeted audience to your site. For instance, take the keyword “How to make vegetables for toddlers.” Now the results that appear on SERPs will be blogs, images, and videos teaching you how to cook different veggies for toddlers.
So if you are targeting the audience with this keyword, it is clear that you will create a blog or video guide to teach your visitors How to make vegetables for toddlers. On the other hand, a non-long-tail keyword like vegetable for toddlers is super broad. The results shown on search engine pages can be about ecommerce websites, or information on vegetables that are good or not good for toddlers, etc.
Offer More Choice:
The long tail keywords make the highest number of queries on Google. It is because when people intend to make a purchase or avail of services they are more likely to use longer and more descriptive sentences, phrases, or terms to clear their needs and interests.
For instance, if someone is looking for gym clothes, they will more likely type a query about affordable gym clothes for men. Rather than just typing gym clothes.
How To Find Long-Tail Keywords?
There are several ways to find long-tail keywords. For instance,
- Use the Google auto-suggest option
- Use Google Search Console Performance Report
- Use Google Trends
- Use third-party tools such as Answer the Public
- Explore Forums and Boards such as Quora and Reddit
Conclusion:
So that’s all about what is long tail keyword and its importance in SEO. The long-tail keywords play a crucial role in successful SEO campaigns. These specific, low-competition phrases are easier to rank for, attract more targeted traffic, and offer higher conversion potential.
By focusing on long-tail keywords, websites can achieve economical PPC advertising and effectively reach their desired audience. Using tools like Google Auto-Suggest, Search Console, and forums can aid in discovering valuable long-tail keywords, ultimately enhancing a website’s visibility and engagement in search engine results.