Are you looking for updated best practices for Shopify SEO in 2023?
A lot has changed over the years, and if you are not up to date, you could lose business. Running a Shopify account is a hard task due to the changing algorithms. SEO trends are constantly changing with the rapid development of technology, and you must adapt to the changes.
To help you out, we are here with the best practices for Shopify SEO in 2023. Read till the end to find the key updates and how they can improve your business. These practices will result in higher website traffic and generate more leads. Let’s begin!
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7 Practises for Shopify SEO in 2023 that Boost Store Traffic
It is 2023 and a lot has changed while there are other things that still matter as much as they did previously. Nevertheless, SEO is still highly important for your Shopify business. It allows you to rank higher than your competitors and increases your online sales, generating higher revenue. Following are the 7 best practices for Shopisy SEO in 2023:
1. Conduct Keyword Research
A lot has changed but there are some basics that you still cannot neglect. Conducting keyword research has never been more important for your business. Search engines have become more advanced to adapt to the changing methods of search inquiries. Therefore, paying close attention to these changes and implementing a targeted keyword strategy is still important.
In addition, with the rise of voice assistants people are having conversations with their phones. This allows the search engines to provide them with results by understanding the intent behind their inquiries. You can capture this opportunity by incorporating long-tail keywords that correspond with user intents.
2. Optimise Product Titles
Shopify SEO in 2023 demands the optimisation of product tiles. You need to show search engines what you are selling with key-rich content. Apart from your titles, this also includes product descriptions. Write human-friendly content that is helpful for the user as it is highly ranked by search engine algorithms.
3. Clarify Your URL Structure
With easy accessibility, Shopify sellers have drastically increased and this means you have become harder to find. So to establish a brand identity, you need to clarify your URL structure. Ensure that there is no other seller with a similar name. In addition, mentioning your niche in the URL also makes it easier for your prospects to find you.
4. Optimise Your Website for Mobile Devices
To implement the best practices for Shopify SEO in 2023, you need to ensure that your website has been optimised for mobile devices. The first reason why it’s important is that search engine algorithms rank you based on your mobile optimisation. In addition, a good website reduces your bounce rate and engages your audience, signalling to algorithms that your website is of high value.
5. Showcase Your Buyer Reviews
Buyer reviews are social proof of your products and services. They show your prospects whether you are a trustworthy seller. Even in 2023, we are still concerned about whether we will get the product that we ordered. So to convert your traffic, provide them with buyer reviews so they can easily make their decision. In addition, you should also automate your interactions with your customers, encouraging them to provide reviews.
6. Submit Your Sitemap
Your store will only be ranked if it is properly indexed by search engines. You can enhance the indexing by submitting a sitemap of your website. This provides algorithms with the complete structure of your website and allows smooth indexing. In addition, implementing this practice for Shopify SEO in 2023 will provide you with faster results. You will see your traffic drastically increase and start getting orders.
7. Optimise Your Images
Like any other website, your Shopify store is ranked for its performance. Make sure that your website is functioning smoothly, facilitating users instead of directing them to your competitors. To do this, you will need to optimise your images and other visual content. As they are large, they can slow down the loading speed. So ensure that you compress your images for optimisation.
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Wrapping it Up!
Shopify SEO in 2023, although changed, still requires you to follow some basic practices. This includes conducting keyword research, but now you should focus on long-tail keywords as well. Further, optimise your product titles and descriptions to align with your keyword research. Also, ensure that your URL structure is unique and consists of your niche to make it stand out.
Furthermore, your website should be optimised for mobile users while providing buyer reviews. Also, submit your sitemap for smooth indexing and regular updates. Lastly, improve your website speed by optimising your images and other large-sized files.
At SEO Syrup, we understand the challenges of Shopify stores and provide you with a dedicated team of SEO experts to increase your traffic and Sales. Get an instant quote now!