GEO Checklist: 10 Steps to Be Recommended by AI Assistants

Quick answer

Generative engine optimisation (GEO) helps AI assistants understand, trust and cite your brand. Focus on clear entities, consistent mentions, reviews and quotable content.

Last updated: October 2026

AI assistants build answers from many sources. This checklist helps yours be included.

Be clear about who you are

☐ Consistent business name, services and location everywhere
☐ Organization and LocalBusiness schema
☐ A clear About page with real people
☐ Sameas links to your profiles

Earn trust signals

☐ Reviews on Google and relevant platforms
☐ Mentions in industry sites and directories
☐ Case examples and original data

Make content quotable

☐ Short, factual answers near the top of pages
☐ Comparison tables and clear pricing
☐ Regularly updated pages
☐ Monitor how AI tools describe you

Be the brand AI recommends

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Frequently asked questions

What is GEO?

Generative engine optimisation is optimising your presence so generative AI tools cite or recommend you.

Can I guarantee AI citations?

No. You can improve your chances with clear, trusted, well-structured content.

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