Quick answer
A basic SEO audit checks that your site can be crawled and indexed, loads fast, targets the right keywords, has quality content and earns links.
Last updated: October 2026
This checklist gives you a fast health check. For a full audit, see our SEO audit service.
Technical
- ☐ Site indexed correctly in Google
- ☐ Sitemap and robots.txt valid
- ☐ Core Web Vitals pass
- ☐ Mobile-friendly and HTTPS
- ☐ No major crawl errors
On-page and content
- ☐ Unique titles and descriptions
- ☐ Each page targets one clear intent
- ☐ No duplicate or thin pages
- ☐ Content is current and original
- ☐ Internal links connect related pages
Authority and local
- ☐ Healthy backlink profile with no spam
- ☐ Google Business Profile complete
- ☐ Consistent citations
- ☐ Recent reviews with replies
Tracking
- ☐ Search Console and Analytics connected
- ☐ Goals and calls tracked
- ☐ Monthly reporting in place
Get a full SEO audit
We deliver a prioritised fix list with clear next steps.
Frequently asked questions
How long does an SEO audit take?
A thorough audit typically takes 1 to 2 weeks depending on site size.
What should an SEO audit include?
Technical, on-page, content, backlinks, local and competitor analysis with prioritised actions.
