Local SEO Checklist: 14 Steps to Rank in the Map Pack

Quick answer

To rank locally, complete and optimise your Google Business Profile, keep citations consistent, collect reviews and build strong location pages.

Last updated: October 2026

A short checklist for UK businesses that serve customers locally.

Google Business Profile

☐ Claim and verify your profile
☐ Choose the right primary and secondary categories
☐ Add all services with descriptions
☐ Upload real photos regularly
☐ Keep opening hours accurate
☐ Post updates and offers

Citations and reviews

☐ Consistent name, address and phone across the web
☐ Listed on key UK directories
☐ Ask every happy customer for a review
☐ Reply to every review

Website

☐ A page for each service and location
☐ Embedded map and LocalBusiness schema
☐ Fast, mobile-friendly site
☐ Click-to-call and clear contact details

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Frequently asked questions

How long does local SEO take?

Often 6 to 12 weeks to see movement, longer in competitive areas.

Do I need a physical address?

Service-area businesses can hide their address, but need to follow Google guidelines.

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