AEO Checklist: 10 Steps to Get Cited in AI and Featured Answers

Table of Contents

Quick answer

Answer engine optimisation (AEO) means structuring content so search engines and AI assistants can quote a short, accurate answer from your page.

Last updated: October 2026

Use this checklist to make your pages easy to quote.

Write for answers

  • ☐ Lead with a 40 to 60 word direct answer
  • ☐ Use question-style headings
  • ☐ Use lists and tables where they help
  • ☐ Define key terms plainly

Structure and trust

  • ☐ Add FAQ schema for real questions
  • ☐ Show author name and experience
  • ☐ Cite credible sources
  • ☐ Keep facts and dates current

Technical

  • ☐ Make pages fast and crawlable
  • ☐ Use clean HTML headings
  • ☐ Allow reputable AI crawlers in robots.txt
  • ☐ Consider an llms.txt file

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Frequently asked questions

What is AEO?

Answer engine optimisation is the practice of structuring content so it can be used as a direct answer.

Is AEO different from SEO?

It builds on SEO, with extra focus on concise answers and structured data.

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