Diving into the vast ocean of SEO means finding numerous acronyms that carry valuable tactics and techniques for optimisation; NAP SEO is one of them! Comprehensive
Before we start, remember it’s not the same nap we want any time during the day. NAP in any business online helps users find it more easily.
Let’s dig deep into what NAP SEO is and what the top strategies are to optimise it for your campaign success.
What is NAP SEO?
NAP SEO consists of two important elements: NAP and SEO. The acronym NAP stands for the Name, Address, and Phone number of the business, and it is a crucial part of any SEO campaign. Every SEO campaign is created to put your website at the top of search engine result pages. NAP plays a vital role in it.
As we already said, NAP stands for name, address, and phone number. It offers fundamental information about business so most people can access it easily. Customers can reach you only when they know who you are, what you do, where you are, and ways to contact you. Think of it like this: with an effective SEO, your website ranks at the top, and now people want to contact you or visit your business.
How will they do it when NAP or any of the three elements are missing? Without NAP, all your SEO efforts will go in vain, as you cannot convert leads into sales. Simply put, NAP SEO is merging two concepts to achieve business growth. With an effective NAP SEO strategy, you can manage your business’s whereabouts properly and rank higher on search engine result pages.
How To Optimise NAP Strategy?
Now that you have a clear understanding of what NAP is and how much it is important. Here are a few tips to optimise NAP accordingly to boost your business visibility on SERPs.
Consistency is a Key:
The first strategy you should be following to start with NAP is to keep it consistent on all web pages. If the search engine algorithm finds any discrepancies in NAP, the page can be penalised. The differences or discrepancies in NAP mean that there are different contact numbers on every single page of the website. Therefore, try to make everything as similar as possible. Suppose you write your company name as “XYZ Industries, Scotland,” write it in the same way for every listing available online. Try not to use variations like “XYZ industries” or Scotland XYZ industries.”
Even if your company still has a popular nickname, your business’s official name should be mentioned only on listings, whether it is GMB or local listings. Without consistent NAP, users will also get confused about where to call and whom to contact at the time of need. If you face any issues keeping listings up-to-date, then you can use third-party r Google tools to keep everything consistent.
Audit NAP Listings:
Before you get started with NAP listings on various listing websites, start by auditing the listings you already have. Listings should be updated from time to time, and with an audit, you will find many inconsistent listings online. With the help of an audit, you will know all about incomplete and inconsistent listings.
Search all listing sites to learn what and where those are. Put your best efforts into any difference that the internet is associating. The audit of listings becomes more important when you have changed your address or phone number in the last few years. Luckily, many SEO Tools can help you find any discrepancies and update them accordingly.
Build GMB Profile:
The next step after optimising existing listings is to claim your Google My Business listing. Update all the relevant information on GMB by setting up your business profile. The listing is shown by the search engines when people do local searches related to your niche/ industry.
Start by setting up a Google My Business profile, and do not take it lightly, as GMB is an incredibly useful and valuable resource, particularly for local businesses. Now, you have to be more considerate about discrepancies, as any inconsistency can lead to your listing suspension.
Record The Listings:
Auditing can take time, and updating information for Nap is necessary from time to time. Therefore, do not just put up listings on any site and forget about it. Keep track of all NAP submissions and update them when required. It is a fact that businesses grow, and NAP information keeps changing with time for many reasons.
You may get to move to a new big office or get a new number in a new location. So why keep your listing up-to-date every time it is required? You can also use tools available online to make things easier and handle the NAP quicker and error-free.
Be Considerate While Managing Multiple Locations:
What if your business has multiple locations? How will you manage it then? Till now, we have assumed to use a single name, phone number, and address, but operating from various locations means you need various addresses and phone numbers.
Luckily, the process of managing multiple locations is the same as managing one location listing. The only difference is that you have to do it separately. You can create separate listings for every location while being careful not to mix and match the information of NAP.
Conclusion:
So, you see, NAP SEO is a core component of any SEO campaign success. With consistent efforts to keep your business name, address, and phone number, as well as maintain GMB and other listings along with audits, you can manage one or multiple locations easily and help potential customers find you easily.
Last but not least, effective NAP SEO not only helps potential customers find and contact you but also maximises the return on investment of your SEO efforts by converting leads into sales.
