Do you want to know the importance of SEO-friendly Content? Guess it with the popular phrase, i.e., Content is king. We can never deny the importance of content in any SEO campaign; if you want to rank on SERPs, focus on content; if you want to establish business as a brand, focus on content; are you looking forward to generating leads, concentrate on content, and so on?
Here in this blog, we will discuss what content is in SEO and its importance in detail. So, let’s get started:
What Is Content In SEO?
Content is like an indicator and a signal for search engines and visitors that your business site is worth visiting. It should be shown to the maximum target audience. As a result, you get more chances to grow the venture. Content is used to educate, entertain, inform, and delight the audiences with their goals. The content is shown against the specific queries on search engines when someone types it.
Websites have several forms of content, including their pages, videos, social posts, blogs, articles, infographics, emails, or images. The content is found on everything online, whether it is a website, social media platform, or any podcast channel. A good SEO agency prefers to create an effective content marketing strategy to attract more people to your website and convert them into leads.
Importance Of SEO-Friendly Content
Content that is not SEO-friendly means your web page or post will be lost in thousands and thousands of search engines. Let’s talk about statistics first to understand the importance of SEO-friendly content. According to statistics, Google processes around 99 thousand queries every second. That means over 8 billion searches are made every day. So if your content is optimised your website can be among these searches and you have a chance to generate revenue.
Moreover, the statistics also tell us that the click-through rate (C-T-C) on the top three results is around 40%. The rest of the results only have approx. 17 % and then over 10% of CTR. The click-through rate of the second or third page goes down to 2 %
Thus, it is crucial that any content on your website, whether it is audio-visual or written, must be SEO-friendly. Apart from this, there are many reasons why SEO-friendly content is important. So let’s have a look!
Helps Target The Right Audience:
Your business might be the town’s best service provider or product manufacturer. You might have a great website that loads fast and is mobile-friendly. But how will the audience reach it? Simple with SEO optimised content on your site. For instance, you might be the best gym apparel supplier in the town; the rightly optimised content would be like ranking on keywords like “best gym apparel.”
So, SEO-friendly content is what your website needs the most, and the example above is just the tip of the iceberg. The content is a great fit to reach the audience looking for gym outfits for them or any loved one.
Boost Online Visibility:
The most visited search engines on the Internet are YouTube and Google. The margin of visits against others is not 2 or 3 %. In fact, according to Reddit, both search engines visited more than 750 % of websites. It shows how important it is for businesses to boost their online visibility on SERPs.
Once your site ranks high, you can drive potential traffic toward your website. However, it is only possible when search engine bots understand and find your content relevant to rank higher. SEO-friendly content allows search engine crawlers to understand web pages in a better way and you will see it dominating search engines.
Nurture The Visitors:
Good content helps to engage users with your website. Content helps to nurture the visitors so they become closer to making a purchase. Let’s use the gym apparel supplier as an example. Your content could help the customer throughout their purchase journey. For instance, the visitor starts with “healthy activities” to find ways to stay fit and read blogs on the site.
Next, they might search for the best beginner gym apparel. They might use YouTube for affordable gym clothes or the best stuff for gym apparel. The third stage will be to research gym apparel on sale and at this point, they will purchase the items from your website. It will be possible only when your business ranks on all these stages with different content accordingly.
Helps To Build Your Backlink Profile:
Backlinks are an important part of increasing your website DA and enhancing online visibility. It signals the search engine that your web page is worthy enough to reference. SEO Friendly content is the perfect tool for creating link-worthy website pages. It means creating something genuine so people will like it.
Increase The Crawl Frequency:
The webpage can only rank when it is indexed and crawled by search engine bots. The more frequently you publish content on your site the more frequent the crawlers crawl it and index accordingly. A frequency in content and bot crawling means the fresh content will show up in search engine result pages faster. A webpage with SEO-friendly content and more inbound links gets crawled more than a page with lengthy content and few inbound links.
Conclusion:
The importance of SEO-friendly content is undeniable! It is the way to increase your website DA by helping build authentic backlinks, increase crawl frequency, help reach the target audience, and nurture the leads into conversion. However, to increase website credibility, it is important to create only genuine and authentic content.
