Let’s settle the debate, are videos good for SEO?
It is known that videos tend to be highly engaging, providing visuals to the audience and captivating their attention. Data shows that 87 percent of businesses report videos increasing their sales. In addition, with the advancement of social media platforms, video content has become even more effective.
In this blog, we will explore some key benefits of using video for SEO that you could miss out on. In addition, we will learn why businesses all across the globe are investing in high-quality visual content as a part of their marketing strategy. Lastly, we will provide you with 3 tips that make your content stand out and generate more organic traffic.
5 Key Benefits of Using Videos for SEO
Videos can prove to be extremely effective for SEO, putting you ahead of the curve and generating a loyal client base. Videos engage users allowing you to spread your company message creatively and generate leads that convert. Let’s explore some key benefits of using videos for SEO.
1. Rank Higher for Organic Search Results
Search engines rank your website by looking at your published content across various platforms. Publishing video content and backlinking it to your website signals authority and credibility to SEO search engines. This leads to a higher ranking of your website.
In addition, providing content on several platforms engages your audience, generating more organic traffic. You can link your videos to your website providing easy access to the viewer to learn about what services you are offering. Further, social media platforms allow users to share content expanding your reach and generating more traffic.
2. Generate Traffic from Multiple Platforms
Providing your audience with educational content that increases their knowledge entices them to get to know you better. This prompts the audience to reach out to you by following your platforms or clicking on your website link.
SEO treats higher traffic as a positive signal and puts you at the top where your relevant prospects are. In addition, publishing your content on several platforms is bound to reach a wider audience compared to a single platform. You can utilize videos to captivate the right audience that is interested in your content.
3. Connect With Your Audience
As we know most users consume content on social media platforms, therefore, posting videos on YouTube, Instagram, etc. engages your audience. It allows you to connect with them on a deeper level while spreading brand awareness.
Visual content nurtures trust and establishes a strong identity in the minds of your audience. People start recognizing you for your values as well as your services and building relationships that result in higher business and conversions. This results in Google ranking you higher than your competitors.
4. Boost Your Conversion Rate
Data suggests that people rely heavily on videos while deciding to get a first-hand experience of your services. Videos allow your users to feel what it’s like to purchase your product or work alongside you prompting them to make a decision.
This nurtures trust and credibility as you provide a transparent visual representation of your services to your audience. In addition, it establishes you as an authority leading to higher conversions and increasing your business.
5. Enhance Your Credibility and Authority
When a business is willing to openly express its values and share details of its services, it boosts credibility and authority. A high authority company generates more organic search results expanding their business and making more sales.
It is all about whether your audience finds you credible enough to make a transaction. Provide them with enough evidence that you understand your industry and provide the best services, and you’ll be at the top before you know it.
Now let’s give you some tips to make your videos more engaging.
3 Tips for Creating Engaging Videos to Boost SEO
Creating videos that convert is an art and if you fail to do so, you might damage your business in the process. So, to help you out here are 3 tips that will ensure your videos are beneficial for your business.
1. Express Your Brand Identity
You must express yourself and your brand identity to let your audience know who you are. Provide them with enough reasons to convince them that they are in the right hands by telling them about your values and services.
2. Educate Your Audience
People are more inclined to engage with videos that provide them with new information. Carry out detailed research on the topic to find what will keep your audience hooked and lead them to click on your website.
3. Keep it Short and Interesting
No one likes long and boring videos and producing such content can damage your image leading to reduced business. Keep your videos interesting and short, so your audience watches them till the end.
Quick Wrap Up
Videos have consistently proven to be the best form of content as it captivates your audience. Further, videos improve your SEO ranking by generating more organic traffic from multiple platforms. Furthermore, the integration of social media platforms with websites provides viewers easy access boosting your SEO ranking. Videos also show your audience that you are confident in what you are doing leads to high credibility and authority.
When you are creating video content there are some essentials that you must ensure to get the maximum benefits. You must ensure that you are openly expressing your brand identity while also providing educational content that adds to your audience’s knowledge. Lastly, don’t be boring, keep your videos short and interesting for higher traffic and conversions.
