Ranking high on Google, Bing, and other search pages is the ultimate goal of any SEO campaign. Backlinks play a crucial role in website ranking. Here in this blog, you will get to know how to find backlinks, what is the important of backlinks and how to audit backlinks for any website.
What are Backlinks?
Backlinks are the links on any website that point toward any other website. Backlinks are like incoming or inbound links that play a crucial role in search engine optimisation – SEO, as search engine crawlers use them as indicators of content relevance and quality.
Importance of Backlinks:
As we said earlier, backlinks are important for higher ranking in SERPs. The search engine crawlers find the content more important and have a backlink referring to a particular page. The crawlers examine things like which sites are linked and how much they are linked.
If the site gets a link from an authoritative website the better visitors have experience of finding the relevant content on your website. Hence, it creates a sense of relevancy and connection, which has lots of weightage in the eyes of search engine crawlers.
Backlinks are still one of the robust ranking signals among many other factors in SEO. However, according to many SEO professionals, backlinks have lost their power due to black hat techniques. The Google algorithm has been evolving continuously, and efforts have been made to mitigate the black hat tactics.
Although backlinks might not be as important as they were in the beginning, they are crucial for high and sustainable rankings for keywords. Backlinks are a strong, logical, and reliable method of assessing the authority of any domain, and search engines like Google are still giving them lots of importance in web optimisation.
The high-quality backlinks are helpful in achieving higher authority and creating wider brand presence online. And it is not the end! Apart from building higher authority, and creating a more comprehensive brand presence, the backlinks are helpful in getting referral traffic. Any reader who clicks on the links pointing to your webpage is a plus for website growth.
The more your link is relevant, the more you can get visitors to your site and turn them into potential leads. Moreover, backlinks are a bridge to build a profitable relationship with other bloggers, different tools and various thought leads.
However, it is pertinent to note here that more links are not always a good fact. You must focus on creating and getting only good quality and relevant links; otherwise, things can lead to penalties. For instance, the linking website should be somehow related to your website niche. It should be receiving good traffic and not belong to the Private Blog Network – PBN.
In simpler words, only build the backlinks that positively participate to boost the website’s online presence on SERPs.
How to Find Backlinks?
Now is the crucial question – How to effectively find backlinks for any website. It’s simple: you need to use the tools! There are many online tools available to do so, and the most noteworthy among them are Ahrefs and SEMRUSH. These tools provide comprehensive data of backlinks from any competitors website that you can analyse and use for your benefit.
The tools are a combination of backlink finding and competitor analysis tools. However, you will need to spend a lot of money to use them. A few tools available online with a little fee are also available online such as SE Ranking. The tools offer many complimentary features, like filtering results, and ease of export to spreadsheet. So, you can enjoy maximum features in minimum.
However, there are a few free options available that offer maximum details, such as Google Search Console – GSC and Ubbersuggest. However, it is important that you know how to use GSC or Google Search Console to get the best results.
The Google Search Console is a lot useful for checking competitors’ backlinks and discovering new opportunities to build backlinks.
Why is Backlink Analysis important?
The short answer is you will get data. Let’s explain it now!
The backlink analysis helps us in providing insights into your competitors. You can compare it with your backlink profile and find new opportunities to build more backlinks. It also gives an idea about the competition in building links. Moreover, you can discover the areas in which your website might or might not be lacking.
There are many areas where your website might be lacking and differ from competitors. For instance, the quality of exclusive referring domains, the ratio between do-follow and no-follow links, anchor texts or the presence of toxic or harmful backlinks etc.
In simpler words, the important advantage you get from scoring these backlink profiles is the fact that you get huge amounts of opportunities from the competitor’s website.
Conclusion:
So that’s all for now on how to find backlinks! With the proper use of tools available online, you can get comprehensive data from competitors’ websites and use it to make your website better. The backlink building is crucial. However, you need to be considerate before creating the links.
Moreover, you can build high-quality backlinks by different methods such as high-quality content creation for guest blogging and social media.
