A website structure is one of the most logical ways to create a website for SEO and boosting business. A SEO Silo structure is one of many ways to structure a website, as recommended by numerous site optimisation experts.
What is SEO Silo Structure? Suppose you aim to rank your log website and update content without any plan. You might end up making zero progress and undermining your aims. A site without proper structure and plan might lose potential growth chances. Moreover, the site might disappear when new competitors with proper planning enter the online world.
As one of the best SEO services providers, SEO Syrup recommends that web owners use effective ways to structure their sites and grab the attention of users and search engine algorithms. One of those effective SEO strategies is to apply the Silo structure.
Siloing has different models, and they can help create SEO-friendly sites. All you have to do is choose the best SEO Silo Structure for your site to meet your website needs.
In this blog, you will get to know what is SEO Silo Structure, its importance, and its benefit for website optimisation. So, let’s get started:
Silo Structure in SEO:
So here we are with Silo structure in SEO. It is a website architecture where you can isolate, interlink and group the content on any topic. It creates distinct, clean sections that are related to the topic on the same content of your site.
When someone refers to SEO Silo structure, it means they are referring to a type of planned architecture of a website where the internal linking of specific pages is done thoughtfully, following a standardised pattern.
A silo structure is organised in a holistic hierarchy structure where parent pages act as a general introduction to the subject or focus topic.
Under the subject pages, there are standardised supporting pages, including guides, blog posts, and relevant web content that wrap up the other branches of the topic mentioned on the home page or parent page.
Hence, we can say a Silo structure is created when the pages are systematically linked together and make a proper navigation path. So, it can pass the link juice and relevancy of the topic to other posts, blogs, and site home page content.
It is pertinent to note here that content in one Silo structure does not link to content in another silo. Therefore, it is called the silo structure, as the subject substance is isolated in silos.
Benefits of SEO Silo Structure:
A silo structure is beneficial for SEO in many ways. For instance, it passes the link juice throughout your site and provides search engine bots with an uninterrupted and streamlined way of confirming the content’s topic relevance.
A few of the benefits of SEO Silo structure are as follows:
Helps search engine bots to find pages:
Search engine bots crawl websites to rank them, and internal links help the bots find relevant new pages. Therefore, the practice ensures that every page is interlinked in one way or another.
Siloing helps Google and other search engine bots by creating a logical hierarchical structure with uniform internal linking.
Helps in boosting Ranking:
Siloing helps to boost website ranking in two ways, i.e.:
Improve Page Rank Flow: The Page Rank – PR is a formula by Google to score the page value based on the quality and quantity of the linked pages. Backlinks are one of the ways by which PR flows into the site, and internal links help them to flow around it.
By siloing, all relevant pages are interlinked, which helps PR to flow easily. Therefore, when any page in a silo drive traffic and high-quality PR-enhancing backlinks, some of it is also shared with other interlinked pages in the Silo structure.
Increase Contextual Internal Links: Silos, as we know, is a group of relevant/related content. It means the internal links among pages are contextually related. Simply put, siloing creates a structure of links to and from the web pages about similar and related content or anchors.
Creates good user experience:
The interlinks are beneficial in many ways. It helps search engine bots rank similar pages, enhancing the user experience as well. The users find websites to navigate easily throughout the website with the help of internal linking. Hence, the Silo structure helps in boosting user experience by strategically bringing similar pages together.
Best strategy for SEO Silo Structure:
Implementing a silo structure with strategy provides the most effective results in website optimisation. The most effective strategy you can use for creating a silo structure in SEO is:
- Start with the most relevant keyword research
- Divide the topic into supporting pages
- Divide the sub-topics into long phrases, i.e., long tail keyword phrases.
Conclusion:
The SEO Silo structure is helpful for website ranking in many ways, such as boosting the website ranking and making pages more user-friendly. However, it is important to create a structure with an effective strategy to get the most of the benefits from it.
