This blog will tell you how to disavow backlinks on Google.
Backlinking has been one of the best ways to make your content credible. Backlinking is the process of placing a link to your content on a third-party website.
If someone is using a link from your website to provide credibility to your website, you will have two benefits. First, you will get referral traffic; second, the Google algorithm will see your content as more credible.
Content that is more authoritative and credible is ranked higher on search engines. This is also where backlinks can be a problem.
Links that are from low-quality websites will be seen as spam by algorithms. Therefore, some people create low-quality backlinks to their competitor’s websites to lower their ranking.
This is where the disavow backlinks feature can help. In this blog, we will tell you how to disavow backlinks on Google. Let’s begin!
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What is the Disavow Backlinks Feature?
Before we learn how to disavow backlinks, let’s learn what they are.
This feature is provided by the Google Search Console (GSC). That means you will have this feature if you have a website and access to GSC.
The Disavow Backlinks feature allows you to protect your website’s reputation by removing spammy backlinks. You can counter any attempts to bring down your website by your competitors.
In addition, when you disavow backlinks, you reduce the risk of getting penalised by Google. That’s right, Google penalises those websites that are using spammy backlinks to create artificial authority on their website.
That is what the Disavow Backlinks feature does.
Why is Disavowing Backlinks Important?
Now that we know what the feature is, let’s see why it is important.
Businesses are not initially sure whether they should remove spammy backlinks. They think that if they are getting the links, it is helping them.
However, most people who do not disavow backlinks are left disappointed when Google imposes a penalty or takes down their website.
Below are three reasons why it is important to disavow backlinks:
1. Counter Negative SEO
As we have mentioned previously, spammy backlinks are used by people to bring down their competition.
You have to ensure that you remain at the top, as these links are not helping your business. In addition, the lower the quality of the link, the higher the chances that it will not be ranked higher.
Therefore, you need to make this an active part of your SEO strategy.
2. Avoid Penalties
Spammy backlinks can lead to Google imposing a penalty on you.
This penalty can be a temporarily reduced ranking or a complete boycott of your website. You need to remember that every time someone doesn’t see your website, you are losing out on business.
Therefore, by disavowing backlinks, you ensure that your website is always up and running.
3. Build Trust with Google
When you disavow backlinks, you tell Google that you are committed to its policies.
This can positively impact your website’s ranking. Google knows that you take your website seriously, and therefore, the content that you provide is more reliable.
How to Disavow Backlinks on Google?
So, by now, our readers should know what we are talking about and why it is important.
In this section, we will tell you how to disavow backlinks on Google. This process was designed by our experts, so make sure you read each detail carefully. You will not get this anywhere else.
1. Identify Unwanted Backlinks
In the first step, you will need to identify unwanted backlinks.
You can use different tools, such as Semrush, to find the backlinks that can be considered spammy. To ensure that you are targeting only the unwanted links, remember the following:.
Spammy links are usually from low-quality websites and have unnatural anchor text. List these spammy links in a separate file.
2. Research Each Link
Before disavowing the backlinks, ensure that they are unwanted.
To do so, you will need to research each link in detail. Visit the website and see how the link has been used by the admin.
In addition, take screenshots of the evidence that proves the links are harmful to your website.
3. Access Your Tools
Now that you have correctly identified the unwanted backlinks, you need to access your tools.
These tools will allow you to remove the backlinks that you have listed. First, log in to your Google Search Console and search for the property you want to manage the backlinks for.
Then, click on links in the left menu and disavow backlinks at the bottom of the page.
4. Upload Your Disavowl File
Google provides its users with two options to remove backlinks.
Either you can remove the backlinks one by one or a large number by uploading a file. If you are planning to remove a large number of backlinks, then choose the latter option.
Prepare a “.txt” file and paste all the links in a separate column. Upload this file to remove all the backlinks altogether.
5. Review and Submit
You do not want to harm your website; therefore, it is important to double-check.
Go over the list of links and make sure you are not making a mistake. Once you are sure that the list only includes spammy links, submit the file.
If you are looking to disavow backlinks to rank your website higher, contact us!
A Quick Review
Let’s review how to disavow backlinks on Google.
To disavow backlinks, start by identifying spammy backlinks and bringing down your website. Next, do a bit of homework and collect evidence for why these links are spammy.
When you have done that, log in to your Google Search Console to access the disavow links feature. Prepare a separate file for all the links that you want removed.
Once you are sure that you have the right backlinks, you need to submit the file to Google. Now you are good to go.
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