SEO is considered the most important element to grow business online. The best Content management Systems help a lot in optimisation strategies. In this blog, we will discuss the best CMS for SEO with its unique features. Nearly 65% of digital marketers invest in search engine optimisation practices because organic growth is important for any marketing strategy. The right content management system – CMS can become one of the greatest foundations for any web optimisation service.
Therefore, it is essential to find a platform that has unique and exclusive features for optimising your technical and on-page SEO.
Features of Best CMS for SEO:
There are many CMSs available to boost your website optimisation, but when picking one for your business, there are a few things to consider. For instance, CMS platforms should have plenty of built-in functionality that can simplify the process of optimisation, even if you are not an expert in SEO. Let’s look at a few of the must-have search engine optimisation features to look for when evaluating CMS for your business. Let’s have a look!
Customisation Features:
The CMS should allow you to customise various features of content including meta description, ALT text images, etc., of your pages and posts. All these features are essential for on-page SEO.
URL Settings:
The best CMS lets you customise your URLs for best SEO practices. Without good website structure search engine crawlers cannot understand the features of the content.
Tools for Blogging:
Blogs are the main form of content that is used in any content strategy. Therefore, a CMS platform with tools for blogging and various templates can help in writing effective content. For instance, a drag-and-drop editor with specific modules for videos, images, CTA, and more can help in creating engaging blogs.
Interlinking Tool:
Interlinking helps develop a good website structure and enables search engine crawlers to index content quickly. With a good CMS, you can use a built-in tool to interlink and automate the process.
Navigating Menus:
Navigating quickly means your website structure is built great. A good CMS provides a good navigation menu to help users and search engine crawlers rapidly scroll between pages or sections and allows users and search engine crawlers to find the required content in a jiff.
301 Redirects:
An ideal CMS allows you to create 301 redirects easily. 301 redirects are essential to avoid broken links and 404 pages. Creating a 301 redirect manually can be a lot of work. A good CMS can ease your task.
Responsive Theme:
User-friendliness and responsive websites are crucial for any web success on SERPs. Because more people use mobile phones to visit any site and if your site is not responsive it can increase bounce rate that affects ranking. The task can be easily done by choosing a CMS that offers mobile-optimised templates and themes. Apart from these features, a good CMS also helps web owners create XML sitemaps easily.
Best CMS for SEO:
A few of the best CMS for SEO are:
WordPress:
WordPress is one of the best CMS for SEO as it offers various plugins and tools. The platform provides comprehensive security features and a user-friendly interface. The platform is used for over 40 websites throughout the world and is known for its features like customisation, add-ons like Yoast, and several tools. A few of the top benefits of WordPress are:
- Elementor – for its pre-designed templates and themes to design web pages
- Easily accessible for freelancers and bloggers
- Free trial option for new users
- Plugin tools for on-page optimisation such as Meta descriptions, XML sitemaps, titles, etc.
- Access to features and tools like robots.txt and theme files
Magneto:
Magneto is one of the famous CMS platforms for e-commerce businesses, retailers, and enterprise companies. Many professionals use the platform for features like customisation, scalability, and auto-generation of sitemaps. A few of the benefits of Magneto are:
- Option to customise SEO Settings according to your business needs
- Conveniently optimise the website for mobile users
- Allow auto-generation of XML sitemaps
- Magneto supports schema Markup as well.
Shopify:
The next on our list is Shopify, one of the popular e-commerce CMS platforms. The platform also supports SEO efforts and benefits many e-commerce businesses worldwide. A few of the unique features of Shopify are a user-friendly interface, attractive and straightforward UX design, and the ability to automatically generate canonical URLs, sitemaps, and robots.txt. The optimised structure helps to load websites fast and gives the best user experience on multiple devices. A few of the benefits of Shopify are:
- Outstanding e-commerce features make it one of the first choice
- Advanced SEO features with ease of use
- Fast speed ensures high rankings on SERPs
Conclusion:
A good content management system is no doubt crucial for any successful optimisation campaign. There are many best CMS for SEO available online. One should be careful to choose from them and consider elements such as in-built tools, customisation features, responsive themes, etc. Moreover, few CMS are accessible in the trial period and cost heavily later. Therefore, consider the price as well as other features. Make sure the CMS platforms help in effective content strategy and ensure high ranking on SERPs
