The Skyscraper Technique is a strong content marketing method that aims to make better content to get more traffic, social shares, and backlinks. You can quickly improve your online profile by finding content that is already doing well and making it better. Find out everything in this blog you need to know about the query that arises on the internet what is skyscraper technique and how it helps in successful SEO and getting ranked.
What is skyscraper technique:
Brian Dean of Backlinko invented the Skyscraper technique and promoted it as a great way to get high-quality backlinks. What is skyscraper technique? For a piece of content with many backlinks, make a better version and then ask the sites to get linked to yours instead of similar earlier content.
The technique involves making “linkable assets,” which Brian defined as content that is better than the best existing content.
The skyscraper technique is a three-step process:
- Find a linkable asset that bloggers are already linking to
- Make a better version of that linkable asset
- Ask bloggers linked to that earlier existing content to link to your better-made content.
Why is the skyscraper technique so effective?
The skyscraper method is a smart way to build links and find ideas for high-quality, relevant content. Now that you have a better idea of this plan, let’s look more closely at why it works so well.
- The first step is to find great content that already ranks for your target keyword. It’s also necessary to check the content material that makes it so good. So, this process not only helps you figure out what needs to be fixed in your content, but it can also show you what you could do to give your readers more value.
- One great thing about the skyscraper method is that it can help your content reach a lot of webmasters and writers. Your chances of getting backlinks and more visibility to your website are good if your content is good and gives readers more value than what’s already out there.
- As we already said, one of the main goals of the skyscraper method is to make content that does even better than a piece that already does well. Google is likely to already know about the website if the page you’re trying to beat has been ranking for a while. You could beat out older content, get higher rankings, and get more people to visit your website.
- The skyscraper technique is different from other link-building methods because it gives you more proof that people want the material you’ve created. You just need to show them why your content is better than what’s already out there, and you can use this to get good backlinks to your site.
Is this method still effective?
When Brian Dean developed the skyscraper method, it was a huge hit for getting links and more free traffic. But, as with any plan for building links, there are a few other reasons this one doesn’t always work out too well.
- Blog writers are used to the technique
- The creativity of your content, according to search engine evolutions
- Websites authority score
You shouldn’t forget about the skyscraper method, even though it’s been around for a while and is a little harder now. The skyscraper method can depend on its usage to get good backlinks and free traffic to your website.
Three-step method of the skyscraper technique:
With proper explanations of the three-step methods of the skyscraper technique, you will completely understand what is skyscraper technique:
Find the best competitors’ content:
The first way is to look at rival domains that are ranking high, pick out the content that has the most backlinks, and then write something that is better than that content.
The second way is to look at keywords you want to target to get ideas for material that fits with those keywords. The part that has the most backlinks is what you should choose. Backlinks from other websites are like votes of trust, so the most backlinks mean that the content is the best on the subject.
Write and create better content:
There are a few things to think about when you want to make the information on another website better. The first is how long the post is. Longer content isn’t always better content, but you might be able to add to or build on parts that weren’t covered in the original.
It’s important that your material can be used right away. You can accomplish this by adding useful steps using examples and filling in the gaps left by the competition. Just to reiterate, more material does not necessarily equate to better.
People should exactly get what they absolutely need to know. One factor considered when evaluating the overall quality of content is freshness. The benefit of using the Skyscraper Technique to write something new is that it allows you to start over. Most likely your piece will be the most recent and current.
Outreach to the original content writer for replacement:
Now the last step is to promote the website that you have created. First, contact those sites which are already linked to the original content. Inform them about your new creation that you have created, a better version for the content added, and more up-to-date and accurate content, and they get linked to this new material.
Emails, social media and any other website where your audience congregates can all be used to distribute your content. After your content goes live, its critical to monitor its performance.
Monitor the quantity of visitors, backlinks and social media shares on your website to gauge the success of your Skyscraper campaign. Tools like Google Analytics, Ahrefs and Moz can tell you a lot about the performance of your content.
Mistakes that should be avoided:
Even though the Skyscraper Technique is a very effective method, it is easy to make mistakes.
Avoid doing these things.
- Make sure the content you publish links to the things that people are genuinely searching for.
- Longer content isn’t always superior. Make sure your content is comprehensive and of a high calibre.
- Creating excellent content is insufficient. If you don’t connect with the right people, your work may not receive the attention it deserves.
Conclusion:
Coming to a conclusion on the topic of what is skyscraper technique we find the following points which help in a successful SEO. If you are using the skyscraper technique in an accurate way, you did a great job to make great content and get links.
Your site can get a lot of traffic and respect from the three easy steps in the process. If done right, the skyscraper method can still work. This guide has shown you step-by-step how to use this powerful technique to increase your chances of success.
