When I started writing, I was curious about what is guest posting in SEO and how it can be helpful for any business. Well, the question started a heated debate. Some said it’s a waste of time and effort, and some digital marketers made it one of the essential parts of off-page SEO strategy. What I discovered was the truth lies somewhere in the middle. Yes, it can be a waste of effort and time if done to manipulate ranking. But if done right, it can fuel your growth and become a powerful tool for brand awareness online.
Apart from establishing a strong position online, it is an amazing, sustainable, and ethical way to create a high-quality backlink and use it to improve SEO performance. Therefore, I wanted to jot down a guide on guest posting so you can start your journey in the right way to the right direction. So, let’s get started:
What Is Guest Posting In SEO?
We all are well aware of blogging. Guest blogging is a digital marketing tactic that consists of writing and publishing blogs and articles on/for other websites.
The writer is usually given credit for their writing in bio. Sometimes, the editor of the website highlights the information about the writer by mentioning “written by guest author” or “contributor [name].”
Sometimes few sites compensate you for your writing but mostly it is done for other digital benefits such as a no-follow link, or increasing brand awareness of the website or a social media page.
Now, let’s explore how guest blogging is beneficial in the views of many digital marketing specialists and SEO experts.
Benefits Of Guest Posting / Blogging
A few of the benefits of guest posting are:
- Building your profile as an expert in your niche
- Grow your brand
- Increase your social media audience (followers and subscribers)
- Help in improving SEO performance
- Build credible backlinks
- Get networking opportunities
- Your business will attract referral traffic
- Improve and enhance business brand awareness
- Helps to get more leads and more chances for revenue.
Tips For Effective Guest Posting:
Due to many reasons, guest posts or blogs are not entertained by many websites. Some fear spam while few have overwhelming requests for guest posts and do not find much of them to be considered. To stay ahead and get noticed there are a few tips you can follow. These tips can help you in becoming a successful guest blogger and achieve maximum results from your SEO. Let’s have a look!
Set Realistic Goals:
Start by setting some realistic goals by guest blogging. Goals should be attainable, mean, measurable, and related to your business growth. For instance, it can be getting more leads, and increasing visibility on search engine result pages.
Whatever your goal is, make sure it is clear and easier to achieve. It should be convenient for you to choose topics and write about them. Be smart to choose things like where you want to publish it, how frequently you will write, etc.
Choose Relevant Topics:
While choosing topics for guest blogs, make sure you consider a topic that ultimately benefits you and your business in the end. It happens many times that writers focus more on publisher goals and sideline their business goals.
Well, it’s not the right strategy! Of course, you have to consider the publisher’s goal in the start, but a topic should ultimately serve your business in the end, because you want referral traffic or leads from the post by the targeted audiences through the particular post.
Get started by making a short list of website pages that you want to promote and include their link or mention them in your blog post. Choose the page that needs more referrals by analysing its status, monthly SEO traffic, etc., and set a goal that you want to achieve from guest posting.
Find Reputable Guest Blogging Sites.
Now you have a clear goal and topic set, it is time to find the websites and relevant publications that accept guest posts.
A few of the ways to find relevant websites and publications are:
Use Advanced Search Operators:
You can insert advanced search codes to find blogging websites, such as “intext: submit a guest post”.
Use Google Tools:
For instance, you can use Google reverse image search where you can take a screenshot of any famous guest blogger and find places where they have published in the past. Those websites most likely accept your posts as well.
Check Out The Lists:
You can visit several websites that contain lists of publication sites
Check Competitor Backlinks:
You can check the competitors’ backlinks and find the websites where you can publish your guest blog
Consider A Few Points Such As:
- DA – Domain Authority of site, it is better if DA is 40 or higher
- Spam Score 3 % or less
Outreach The Sites:
Once you have your list of sites that allow guest publication, it’s time to pitch them with your proposal. Make sure it’s attractive, informative, and appealing. Do not focus only on why you need to post on their website. Instead, tell them how your post can be helpful for their business.
Only write in a realistic, formal, yet friendly way to get the publisher’s attention. Moreover, send your request email to at least 5 to 10 websites. It is good that multiple sites node in yes for your post, but it is always better to have many options available.
Start Writing:
Once you get approval for the blog, it’s time to get started. Write an informative and authentic blog. To make your article more interesting. Consider a few things, such as:
- Content should be optimised for on-page SEO
- Try to use appealing real images or videos
- Write in short paragraphs
- Add quotes or references to increase credibility
- Add your business link (at least once)
- Link it internally with any other article on the publisher’s website
- Add an attractive bio and tell why you are an authority on the topic
Conclusion:
So that’s all about what is guest posting in SEO and how you can do it effectively. Guest posting is a way to establish your brand as a renowned business digitally. However, make sure you have done it right to get maximum benefits. By following tips like setting clear goals, filtering specific websites, pitching to multiple sites at once, and writing attractive and optimised guest content, you can get a chance for more referral traffic, more leads, and more chances of generating revenue. Moreover, guest posting also helps to increase website rankings and improve domain authority.
