Wondering about what is Barnacle SEO? SEO is a vast field and there are lots of practices that help in driving leads for the business. Barnacle SEO is one of the effective strategies used to help in generating revenue for your business.
Let’s explore more about barnacle SEO
What is Barnacle SEO?
Barnacle SEO is an effective strategy that uses the authority of high-ranking websites against highly competitive keywords to make your brand content or product more credible. Simply put, it helps in leveraging the websites with higher DA to your benefit.
Difference Between Traditional And Barnacle SEO:
Barnacle SEO and traditional SEO follow different strategies as they perform keyword research in ways other than the prevalent SEO strategy. In general SEO, we aim to target search terms or keywords with low difficulty and medium competition. Therefore, it rules out the working n phrases with high search volumes and high competition. It is done to save time and effort on terms that have little chance of ranking as websites with higher authority are already dominating on it, and competing with them can take lots of time.
On the other hand, with barnacle SEO, you work on highly competitive keywords that are difficult to rank for, particularly for sites with low DA. For instance, small businesses use barnacle SEO with business listings on websites like Yelp, Zomato, Expedia, etc. These websites have high authority and a credible and greater presence on SERPs. So, businesses list them on the site to improve their online presence in SERPs. It also helps them in ranking on high-competition keywords.
But this is not all about Barnacle SEO. Let’s learn more about Barnacle SEO strategies here.
Effective Barnacle SEO Strategies:
Barnacle SEO is a vast process that covers various SEO techniques. Some are geared toward increasing brand awareness, while some focus on getting more customers for the business. Depending on your goals with digital marketing, you can leverage the Barnacle SEO accordingly. Let’s have a look at a few effective barnacle SEO techniques/ strategies:
List Business On Websites:
Use the GMB at its best and optimise it perfectly. Moreover, work on listing on other known listing directories to boost your website visibility. Focus on it more, especially if you are running a business locally and want to enhance your business approach to the maximum number of people in the same locality.
You can list your business on Yell, Thomson local, 192.com, etc. For other companies like plumbing, shopping, eatery, etc., you can list businesses on relevant sites. It is helpful for the websites to rank on keywords with high competition and high difficulty. By focusing on niche-specific web listing and local business listing sites, it is easy to target specific groups of audiences in specific markets.
Guest Blogging:
It is one of the valuable tactics of Barnacle SEO to promote business by using other website authorities based on the same niche. With the help of guest posting, you approach websites with high DA in your niche that are looking for industry experts by contributing through articles. You can pitch your content idea as a qualified expert and get your blog or article published on famous websites. With the contribution you also get a backlink from an established website, leading to more referral traffic to the site.
Review Sites:
Small businesses can leverage review sites by creating their business profile on them. For instance, Yelp. These websites let customers leave star reviews about your company. With your strong position on review sites, the companies can get a higher ranking on SERP against relevant search queries.
However, it is important to create a profile on well-known review platforms with high DA, such as Zomato, booking.com, or Yelp. Make sure you have put accurate details on these sites. To boost visibility, add HD pictures, videos (if possible), lengthy optimised descriptions, and accurate business details.
It helps make your business bigger, enhances your reputation, and attracts people to the business.
Wikipedia:
Create a Wikipedia page about your business to get your business displayed on SERPs more every time relevant search queries are made. Search engine algorithms consider Wikipedia as a trustworthy page, as it attracts more people to your website and makes the brand well-known.
Wikipedia has a great reputation for enduring relevance and acts as consistent referral traffic to the website. As the articles on Wikipedia have more accurate inbound links and citations, they help boost website authority and ranking.
Consider Affiliate Marketing:
Affiliate marketing means you get backlinks and visitors who are highly interested in purchasing the products. Meanwhile, you mention different brands in the content that also direct traffic to your website. Creating content for affiliate marketing is easy as all you have to do is choose an affiliate program and join it. Afterward, write or create videos on the products and make them a revenue source for your site.
To establish your brand value, craft content with consideration and integrate affiliate products carefully. Ensure your content is genuine, informative, and provides real insights to the audience.
Conclusion:
Now you can understand what is barnacle SEO and its importance for your website. With the help of Barnacle SEO, the website can leverage high-ranking sites and boost business visibility and credibility, despite all the tough competition. Effective barnacle SEO techniques include guest blogging, visiting authentic websites, creating profiles on review sites, making entries on Wikipedia, and leveraging affiliate marketing. Simply put, barnacle SEO means strategically associating with authoritative platforms, so that businesses can boost their online presence, attract more customers, and drive revenue.
