Backlinks are an authentic way to boost your website ranking, improving Domain Authority (DA). In short, it helps in establishing a business as a brand. However, getting backlinks is not a child’s activity. Therefore, it is essential to know how to get more backlinks to your site to give your business a much-needed boost.
In this blog, SEO Syrup will guide you with effective strategies/ ways to get authentic backlinks to your site.
What Are Backlinks?
Backlinks are the incoming links, in simple words, links that redirect traffic from one site to another website.
Every digital marketer and SEO expert strives for more and more backlinks for its outstanding benefits. Google Search Quality Center has stressed the importance of numbers and the good quality of backlinks several times.
However, getting them is not easy and no one is giving them for free, especially when they do not find your website reliable. The best way to get them is to earn them and for this, you have to follow or build a strategy.
Let’s have a look at effective strategies to get backlinks on your site
How To Get More Backlinks To Your Site?
Here are some steps to get backlinks:
Stress On Benefits The Site Gets:
There are many ways to get backlinks from other sites, for instance, requests for guest blogs through email. But how many of these email or chat requests get positive nods? Well, unfortunately only 0.1% gets a positive reply.
It is because the recipient does not find any compelling reason to add a backlink to their site. Your content might be great but if you cannot attract a good pitch you will have a tough time in getting links from other websites.
So here are a few tips that can attract other websites to your request and grant you a link:
- Know about your audience and speak accordingly in your request
- Talk about what benefits they can get instead of mentioning how good you are
- Sell the value- the more value you can offer, the more chances you have of success. For instance, you can offer a high-quality blog with zero AI content, a testimonial or a unique comment on their blogs, etc.
Focus On Content
Content is king in SEO, and your backlinks depend on it a lot. High-quality content on pages naturally attracts backlinks. If the content ticks all the factors of E-E-A-T, it means it can be cited as a reference, and people will naturally refer to your site. All you need here is to create your content as an asset that other sites want a link to. High-quality content includes:
- In-depth and comprehensive guide
- Optimised visuals and info-graphics
- Well-researched data-driven studies
- If content is compelling, informative, and authentic, people will cite it as a source naturally.
Find Broken Links
As we said before, sell the value – the more value you offer, the more chances your site will get a backlink. Finding broken links is one of the ways. You can start by using tools and find broken links on a page that is relevant to your business niche. Once you have a list, there are two things you can do
- Reach out to the website owner linking to broken pages and offer your site an alternative target.
- Secondly, create a replacement page on your site
Find Competitors Link:
It is one of the most effective ways to get a backlink. You can use an online tool for link gap analysis and find sites that link to your competitors but not to you till now. As the website has linked your competitors, they will likely link to your site as well.
Testimonials:
Testimonials are one of the ways to display your credibility online to visitors. Customers mostly rely on reviews and testimonials when making a purchase online. These days, cautious buyers might go through several review sites to make a single purchase.
But wait, now you will be thinking about how to leverage testimonials to build backlinks. Let’s see how it works.
- You can write a blog or article about any service or product you adore.
- Once published, notify the site owner.
- If they find it compelling you might share it with others and your site gets a backlink in the process.
Networking Helps:
Leveraging public relations can be helpful to get more and more backlinks. When you build relationships in your niche, they are more likely to link to your website.
Staying active on social media is a great way to build relationships. You can also establish your business as a brand by connecting with people online. Stay active on social media, and when connecting with others, avoid sounding bland or boring.
When you are active on social media, you will start interacting with lots of people, and many opportunities open doors. You can even get an opportunity to publish content as a guest blog on their site. Guest blogging is a strong way to establish yourself as an expert and get a backlink as well.
Conclusion:
So that’s how to get more backlinks to your site! Backlinks are no doubt a great way to establish a brand and improve DA. However, you cannot get them easily. On the contrary, you need to earn them. The effective ways to earn backlinks are publishing authentic content and testimonials, checking competitors’ backlinks for gaps, finding broken links, and leveraging social media. Implement strategies wisely to get maximum benefits and more backlinks for your site.
