When you have multiple places where your business serves people, location pages let you stand out in each market. Customers can quickly find information about services in their area with the help of location-specific pages. This guide will explain a location page, what it should have, and how to create optimised location pages for people and search engines.
Google localises search results based on a user’s IP address and query. Pages that are pertinent to particular areas are naturally given preference by this method. This method naturally favours pages that are relevant to specific areas. Location pages can help your business get more online exposure and connect customers with your local company.
What is a location page?
Before we discuss how to create optimised location pages, it is important to understand what a location page is. Designed to improve visibility for companies serving certain geographic areas, location pages are a key component of local SEO plans.
Optimising location pages will greatly increase your search engine results and draw more local clients, whether you own a local restaurant, real estate agency, or e-commerce company with regional offices.
Importance of location pages:
Online location pages are specialist webpages designed to target particular towns or geographical locations where your company conducts business. These pages have been tailored to offer consumers in particular areas material appropriate for their location.
Making the most of your location pages can increase the likelihood that you will appear in local search results, increase the likelihood that users connected to your business will find you, and provide potential customers with easily accessible information.
What location pages include:
These eight things should be on your location-specific pages to ensure they work best for users and search engines.
1. URL patterns that make sense:
Search engines can better understand the structure and purpose of each page if the URL path is clear and makes sense. This makes your site’s SEO better. It also gives navigation more context and makes it easier for people to move around your page. To make URLs easy to understand, avoid using numbers or complex factors.
2. Schema markup:
Schema markup makes it possible for search engines to display rich snippets of information about your website in their search results. Snippets are short, easy-to-read results that get more clicks because they are easier to see.
On each location page, use a local business schema code. Include information like the name, location, phone number, and hours of operation of your business. You can make and test your schema markup with Google’s Structured Data Markup Helper.
3. Changed the XML sitemap:
Search engines will be able to find and index all your location pages if you keep your XML sitemap up to date. This feature makes your site easier to crawl and better for SEO. As you add and remove pages, update your XML sitemap with all location pages. Google Search Console is where you should send the updated sitemap so that their search engine can properly scan your pages.
4. Profiles of staff:
The people who work at a business are one thing that is (almost) always different from one place to another. You can let people and search engines know what (and who) to expect when they arrive by showcasing the photos of key employees.
5. Work hours and a NAP:
Name, address, and phone number (NAP) information and business hours are the most basic types of unique content. Don’t forget to add these to your location pages. Additionally, make it simple for clients to locate this information on the page so they can locate routes or contact you right away. Along with NAP information, a map can also be inserted.
6. Images:
There are pictures on your location page (and in GBP too). The pictures should accurately depict the location of the page. Steer clear of manipulating stock photos of shopfronts to resemble real ones. Instead, use pictures of the store’s inside and outside to show people what they can expect.
Such patterns are highly detectable by both people and search engines. If a website visitor ends up coming into your store, they are more likely to be disappointed, confused, or angry if the pictures don’t match reality.
7. Location near me:
If you have more than one shopfront close to each other, nearby sites are great. They also give you another chance to make your location pages more captivating by adding unique information.
You can add these as separate modules to the page or combine them with a map that’s already there. In my opinion, they ought to have a section on the page to prevent confusion for those seeking directions.
8. FAQs:
When it comes to deciding how to create optimised location pages, FAQs play an important role. Using frequently asked questions to create original, detailed, and rich content for landing pages is one of my favourite strategies. Many companies have FAQ sections on their websites, but some only have general questions and answers.
When you add FAQs to your local landing pages, make sure you ask questions that will get different answers. Avoid yes/no questions unless you want to comment on the answers.
How to create optimised location pages:
Understanding how to create optimised location pages is important. Before producing optimal content, consider the following factors: Location page SEO calls for using terms connected to your company and area. You will include regionally relevant search terms, local clients could use to locate goods or services.
This page’s search engine optimisation generates local search results and targeted traffic from particular regions. Researching the most pertinent, highly searched-for phrases for your industry and area will help you start your location page SEO. On location pages, apply them to titles, meta descriptions, headers, and body text.
Optimising your Google Business Profile and linking it to your location pages enhances rich snippets, local search presence, and trustworthiness. To stay updated, regularly update these pages and your Google Business profile.
Avoid common mistakes:
When making location pages, it’s common to offer content that isn’t exceptional. This practice is called “diluted-value content.” Search engines and customers won’t find new, useful information if you only change the address and phone number and leave the rest of the information on the home or service pages the same.
Furthermore, location pages that aren’t properly linked may become hard to find. To help visitors find them, include them in your XML and HTML sitemaps and link to them from relevant pages.
For businesses with more than one site, a “Locations” dropdown in the menu will make it easy for users to get to the pages they need quickly. Make it easy for people to get to the lost location pages from other parts of the website.
Conclusion:
Final thoughts on how to create optimised location pages are here. Construct each page carefully with relevant keyword research, attractive content, and accurate and updated company information.
Keep content up-to-date, with things like schema markup and user reviews on your page to make it even more useful and trustworthy. By following the steps for location page optimisation, you can help your business attract more local customers and leave a lasting impression online.
