Here is a comprehensive answer to do Google reviews help SEO in 2023?
Google reviews still carry a very high importance because users heavily rely on them to make a transactional decision. Data shows that 92 percent of users report reading at least one review before making a purchase. Due to this importance, search engines prioritise Google reviews, making them essential for your SEO success.
In this blog, we will resolve your query by answering why do google reviews help SEO. Firstly, we will look at google reviews in detail and reveal how a search engine perceives them to affect your ranking. Then, we will provide you with 5 reasons why Google reviews still matter for SEO. So let’s get to it.
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What are Google Reviews?
Google reviews are evaluations provided by your customers on Google by giving a ranking between 1-5 stars. If your clients show high satisfaction, they can leave a 5 star review along with a comment and vice versa. These reviews signal search engines that your business is reliable or unreliable depending upon the overall ratings.
Now, let’s see how these reviews help your overall SEO.
How Do Google Reviews Help SEO?
Google reviews can significantly impact your SEO ranking and therefore, your business. If you are providing excellent services, it could prompt your clients to provide you with a high ranking. These reviews are treated as a social proof by prospects who are interested in your business. On the contrary, if your services are below the expectation level of your clients, you could lose significant business with bad reviews.
Search engines primarily use 3 different indicators while ranking you for SEO. These include the following:
1. Review Quantity
Review quantity refers to the number of reviews a business gets. This indicator can have a significant impact on your SEO. A greater number of reviews signals search engines that your business is popular and actively engaging with clients. Therefore, the search engine ranks you higher for SEO.
2. Review Velocity
In addition to the number of total reviews, search engines also judge you for the frequency of the reviews. It means that if a business is routinely engaging clients and getting good reviews, it is ranked higher for SEO. A higher ranking means easy access of your services to your clients, boosting your business.
3. Review Diversity
Negative reviews aren’t always bad if their volume is low. The diversity in reviews signals search engines that the business is authentic and working with a diverse range of clients. This in turn builds the credibility of your business and indicates your prospect of transparency to boost trust.
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Why Do Google Reviews Help SEO Even in 2023?
By analysing the aforementioned indicators as well as other indicators, google reviews significantly impact your business. Following are a few answers why do google reviews help SEO:
1. Improved Local SEO
Google reviews play a critical role in local SEO. Positive reviews indicate to google that your clients are satisfied with your services and rank you higher for local searches. This leads to a growth in your business with enhanced client acquisition.
2. Enhanced Click-Through Rate
Positive google reviews prompt users to look at your services by clicking on your website. This leads to an enhanced click-through rate (CTR), increasing the chances of conversion.
3. Boosted User Engagement
Google reviews are a great platform for your clients to interact with your business. Google also allows you to respond to their rankings leading to a higher user engagement. In addition, you can resolve client problems transforming the negative reviews for a greater impact.
4. Authentic Social Proof
Google reviews are a form of social proof that builds credibility or destroys your reputation. A high quantity of positive feedback makes it easier for prospects to make a decision that may involve your business.
5. Higher Conversion Rate
Lastly, positive google reviews can significantly increase your conversion rate by convincing the visitors that you are a credible business. Therefore, it is important to ask your client for reviews after you have provided them with your services.
Let’s Sum it Up
So, do google reviews help SEO? The answer is of course yes! Google reviews are an evaluation of your services. They signal the search engines of your credibility and reliability, boosting your ranking on search results. Search engines use the review quantity, velocity and diversity while analysing the google reviews for your business.
In addition, google reviews can boost your local SEO to establish your local presence while increasing CTR for your website. Google reviews are also a great platform to interact with your clients and thank them for higher engagement. In the end, it’s all about higher conversion to boost your business and google reviews facilitate you throughout your business journey.