ORM

SEO and ORM – two ways to make your business stand out in online competition. There is no doubt that search engine optimisation (SEO) and online reputation management (ORM) are entirely different ways to optimise business online, yet they share a common objective, i.e., ranking high and boosting business. There is no doubt that both do not go hand in hand but make sure you choose the strategy that offers positive results and reflects the best of your brand. Here in this blog, SEO Syrup will guide you through what is SEO and ORM, the key differences, and how they can go along to maximise digital marketing campaign effectiveness.   What is SEO and ORM? Search Engine Optimisation –SEO is a known strategy that is used to improve a site’s ranking and boost visibility on SERPs. SEO strategies are designed to bring non-paid (organic) traffic. The strategy involves content optimisation, keyword research working on website structure, etc. Efforts are made to make the website user-friendly while providing authentic and resourceful information and generating revenue. ORM – Online Reputation Management on the other hand involves strategies to monitor, influence and maintain a good image of any business online. It helps people to manage their business effectively. Meanwhile dealing with negative feedback and promoting the right content online. The ORM ensures that businesses get maximum online reviews on different channels, including social media and Google SERPs. Primarily, the techniques used to implement the ORM strategy include responding to reviews immediately, dealing with any customer queries and issues at a prompt, managing social media, and making sure the business ranks high in SERPs with a positive image. Key Features of SEO and ORM: Before we compare the popular optimisation strategies, let’s have a look at the distinguishing features of SEO and ORM. Key Features of SEO: SEO aims to let websites rank higher on SERPs against a specific set of keywords that are commonly used by people. Key features include: Improve visibility, ranking, and traffic from search engine pages. Optimise off-page, on-page factors including keyword research, meta-data, content creation, site speed, performance, etc. Key Features of ORM: Online Reputation Management – ORM stresses monitoring, building, and managing brand credibility and perception of general people through the digital world. Key features of ORM are Work on customer feedback Stresses on social conversations Focus on review sites Promote the brand overall online Differences Between SEO and ORM: With a clear image of SEO and ORM features, here are the differences between both strategies Aims & Objectives: SEO: Search engine optimisation mainly focuses on increasing site’s visibility in search results. To achieve the objectives SEO experts work on optimising content with relevant keywords and work on the site’s structure. ORM: ORM on the other hand main focus is to maintain and shape the positive image of the brand/business or individual. The techniques involved in achieving the aim are dealing with negative comments and issues and promoting positive narratives on different digital platforms. Scope of Work: SEO: SEO mainly targets the search engine algorithms to get the desired results such as improving organic traffic on websites by ranking higher. ORM: ORM’s scope of work is quite vast and it covers various online platforms including social media sites, review and rating sites, forums, search engines, etc. Techniques and Tactics: SEO: The techniques involved in SEO strategy involve keyword optimisation, link-building strategies, on-site optimisation, and creating content specifically tailored to meet the guidelines of search engine algorithms. ORM: The techniques involved in ORM strategies include creating content for a positive portfolio, improving public relations, managing reviews, managing social media channels management, negotiating, working on legal avenues, etc. Expected Results: SEO: The expected results from the SEO campaign is to increase website ranking, boost organic traffic that results in more engagement with business and improve conversions chances. ORM: The expected results from the ORM campaign are to deal with negative content, comments, and reviews and bring out positive narratives. So the website can be promoted positively give a better perception to online visitor and increase their trust. Top Signs to Choose ORM: ORM and SEO both aim to boost business reputation and get business. However, it would be best if you used them accordingly to get the best of it. The best time to use online reputation management strategies is Deal with Issues: Mishaps happen, and businesses can face PR issues, a couple of customer conflicts can massively drop website ratings. ORM can do the damage control and work on the correction of narratives. Brand Exposure: Growth is the ultimate need of businesses, and if you are looking forward to brand experience, ORM can help. ORM techniques ensure positioning that aligns with different markets and offers good first impressions for business growth. Feedback and Reviews Management: With business growth, online reviews also grow. Therefore, constant monitoring helps businesses to respond quickly and deal with any emerging issues. Top Signs to Choose SEO: Search engine optimisation is a fundamental investment for any business; no other digital marketing can provide the best without it. However, if you are taking SEO and ORM side by side, here is when you should be focused in more on search engine optimisation: At the New Website Launch: Necessary SEO steps should be taken during the development of the new website. It will help boost organic traffic from the start and lay the foundation for creating an authoritative domain. Introducing a New Service or Product. Once things go smoothly, you can focus on ORM more. However, when you add a new product or service SEO can be helpful. You can update SERPs about the change and addition to SEO strategies and rank them accordingly. Traffic Growth: Sometimes businesses are looking forward to enhancing their traffic with organic methods. SEO is the best way to do so. A good SEO strategy can help sustain a high ranking and get more organic traffic.   Conclusion: SEO and ORM have distinct objectives to grow business and establish its digital