Quick answer
Answer engine optimisation (AEO) means structuring content so search engines and AI assistants can quote a short, accurate answer from your page.
Last updated: October 2026
Use this checklist to make your pages easy to quote.
Write for answers
- ☐ Lead with a 40 to 60 word direct answer
- ☐ Use question-style headings
- ☐ Use lists and tables where they help
- ☐ Define key terms plainly
Structure and trust
- ☐ Add FAQ schema for real questions
- ☐ Show author name and experience
- ☐ Cite credible sources
- ☐ Keep facts and dates current
Technical
- ☐ Make pages fast and crawlable
- ☐ Use clean HTML headings
- ☐ Allow reputable AI crawlers in robots.txt
- ☐ Consider an llms.txt file
Get found in AI answers
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Frequently asked questions
What is AEO?
Answer engine optimisation is the practice of structuring content so it can be used as a direct answer.
Is AEO different from SEO?
It builds on SEO, with extra focus on concise answers and structured data.