CTA’s are an important part of the content on web pages. In this blog, SEO Syrup will guide you through what does CTA stands for, its importance, and the types that can be placed on any web page. So, let’s get started:
What Does CTA Stand For?
CTA is an abbreviation for the term call to action. It is a prompt on the websites that inform users to take particular actions. A call to action or CTA is written as a command phrase in any content; for instance, we often see the words “Sign up Today” or “Buy Now” on websites.
The CTA is usually shown in the form of a hyperlink to the button. In the world of digital marketing, the CTA can usually take the form of text on a button or displayed as a web link in email campaigns. The button usually redirects the user to the webpage where they can take further actions.
Why Is CTA Important?
Call-to-action is important in SEO as it increases website engagement. The CTA phrase or button acts like a signpost on the webpage, guiding the visitors on what to do next. Without a clear call to action button, the visitor might not know what to do next, how to move forward and purchase the product, or how to avail of the service. Sometimes, a visitor might leave the sign without proceeding to the last step due to unclear CTA’s or complex signals.
A CTA makes it clear to the potential lead which action must be taken next and removes any hurdles in moving the users to the last step of the sale funnel. There are different types of Call-to-action on any webpage. You can add multiple CTAs to fulfill the desired actions for the visitors.
For instance, if readers land on an article and there is no call to action anywhere on the page, the visitor will likely leave the page quickly after leaving. On the other hand, if there are CTAs at the end or in the middle of the page stating Read More here with relevant blog links, the visitor might click on any of the links and stay on the website longer.
In the end, users might end up purchasing the product or signing up for the newsletter or any action that generates revenue for the website owners.
Types Of Call-To-Action’s:
Here are a few types of CTA’s that can be used on a webpage to increase user engagement and convert the leads into generating revenue. Let’s have a look!
CTA For Lead Generation:
The first-ever aim of a call to action is adding them to generate leads from the website. Since you are trying to turn visitors into leads via these calls to action, add them to the places where there is the highest percentage of visitors.
The best place for a lead generation CTA is on the blog page. You can add the CTA’s at the end of the blog or, in the sidebar, or as a floating banner in the corner. The best CTA’s are attractive and effectively deliver the message of the benefits of clicking links. In simple words, the users know exactly what will happen when they land on the page the call to action is pointing at.
Submit Details On Forms:
Once the visitor lands on the page, there are still two important things to be done to get registered as a lead. One of them is to fill out the form and click on a button to submit their information in your contacts database. The stage makes them completely close to becoming a lead, so do not leave any cracks open so they can slip through the cracks.
Add a call to action like a “submit” button to become more specific and offer more actionable market offers in exchange for their information. You can make it more attractive and actionable by adding a few words to submit, such as “submit and enjoy a 5% discount.”
Add “Read More” Button:
By placing a read more button on your landing page for the blog or on the study page or newsroom section, you can make the homepage more attractive.
You can entice the visitors by adding a few lines of the blog under their title and then adding a “read more” button. It helps to increase the visitor’s engagement, which is a positive sign in Google algorithms.
Social Sharing Buttons:
One of the straightforward types of call-to-action buttons is the one that encourages visitors to share information on your webpage with others. The social media sharing CTAs have low commitment buttons to attract visitors, generate leads, and get more engagement with the brand.
Make sure you include them in visible places where they all make sense, such as at the end of the blog page or on the landing pages.
Conclusion:
So that’s all about what CTA stands for and their types. Whether it is a CTA for generating leads or sharing the content on social media pages, the call-to-action buttons are a useful way to increase user engagement on the web pages and boost the chances of turning the engagement into leads and then generating revenues.
