There are several ways to optimise content and header tags optimisation is one of them. An engaging header tag can help you rank against relevant queries. Wondering what are header tags and how they can benefit your site?
SEOSyrup has got you covered! Here in this blog, you will get to know all about what are header tags and tips to use them effectively to optimise your content. So let’s get started:
What Are Header Tags?
Header tags are HTML elements that help to organise and structure website content. Header tags are also called heading tags. These tags are used to distinguish between headings and subheadings on website pages. Concerning importance, the tags are ranked accordingly from H1 to H6. H1 is usually the title of the content. With proper use of header tags, the readability of SEO web pages can be improved.
Benefits Of Using Header Tags:
Here are a few of the benefits of using header tags in the content:
Boost User Experience:
A positive user experience on any web page increases its worth and increases the chances of high ranking on search engine result pages. The header tags improve user experience by making it attractive with appealing headings or header tags.
Increases Content Authenticity:
You might spend lots of time creating content, but what’s the point if users do not enjoy reading it? Dull long content can be neglected easily on the contrary heading tags save time and increase its appeal. Visitors can skim through the content and find the information they are looking for quicker
Helps Search Engine Crawls:
The header breaks down the content into different elaborative sections. It increases audience appeal and also helps search engine crawlers to crawl your page. Therefore, the content can be indexed quickly.
Rank On Keywords Easily:
The best place to insert keywords is header tags. It helps the page rank on relevant keywords quickly. The search engine algorithm crawlers focus more on header tags and when you insert keywords in these headings ranking against each of these phrases becomes easier.
Tips To Write Optimised Header Tags For Seo:
With a clear understanding of what are header tags and their importance, have a look at tips to write optimised headings.
Headings Must Meet Search Intent:
Content that meets user intent has more chances of high ranking. Therefore, search intent is a crucial part of the search engine optimised process. While creating heading tags it is important to understand what is the actual intent of users, with the specific keywords. Therefore, the search intent can be discovered by using different techniques. Such as
Start by typing a keyword on Google and look at the first page of the results. Afterward, focus on the headings of the top articles. By scanning through these articles you will get to know the user intent and structure your page to meet the search intent accordingly. Header tags or headings in simple words can cover the specific user intent. However, make sure you do not copy the exact heading from any other website to avoid duplicate content and plagiarism issues.
Avoid Keyword Stuffing:
As we said earlier using keywords in headings is a good idea but it does not mean keyword stuffing in heading tags can lead to penalties and bad user experience. Keywords have a huge impact on ranking and indexing of the content, therefore use it wisely. If the keyword is used several times in headings it can damage your ranking on SERPs.
For Best Seo Practices Use;
The primary keyword in the H1 heading is your title. So the search engine bots can understand the content topic and index accordingly. The secondary keywords and LSI’s can be used in headings from H2 to H6 and make content more appealing, user-friendly and readable. The excessive use of primary keywords in headings can lead to keyword stuffing. For instance a title like this;
“Fleet vehicles: Why fleet vehicle maintenance matters and how you can maintain fleet vehicles”, is considered a stuffed keyword title with a bad reputation. A good optimised title can be different like “Ways to maintain fleet vehicles.”
Use The H1 Header Tag Only Once On The Page:
The H1 heading tag holds lots of weightage in ranking your page and the entire content revolves around it. Therefore smart use is a must. Sometimes people think using H1 repeatedly in content helps in improving ranking. However, it is completely a myth. In fact, if the search engine algorithms observe multiple H1 heading tags in a single content they take it as an attempt to manipulate ranking by keyword stuffing. Sometimes the manual actions can be strict and your site can be de-ranked or removed from SERPs completely as a penalty.
Interesting Headings Catch Interest:
So last but not least tips on our list are writing interesting headings instead of boring phrases. Are you looking forward to catching user interest? Why not try? Create headings that meet search intent in a way that adds fun and appeal to the words. For instance which heading attracts the most? “Myths about SEO” or “5 common myths about SEO.”
Conclusion:
So that’s all on what are header tags, their benefits and tips to optimise headings for SEO. Header tags are helpful in increasing website ranking and overall performance on SERPs. By using headings strategically according to the user intent, and avoiding keyword stuffing and attractive words, the site can establish its credibility in the eyes of users and search engine algorithms.
