Mobile commerce is on the rise, and if your e-commerce website is not optimised, you could lose serious business. Don’t worry, we are here with a solution.
Mobile commerce is highly important, as most people spend most of their time on these devices. What this means for your business is that your prospects are using mobile devices. To truly outshine your competitors, you need to start optimising your website for mobile devices. But how exactly do you do that?
Join us as we explore the intricacies and complexities of mobile commerce. We will tell you what it is and the reasons why it matters for online businesses. In the end, you will be given a basic guide to kick-start your mobile commerce efforts. Your journey to business success begins here, so read till the end.
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What is Mobile Commerce?
Mobile commerce is sometimes referred to as m-commerce. It is the process of selling and purchasing goods and services through wireless or hand-held devices. Don’t be confused; we are just referring to mobile phones. Reports show that online shopping is mostly done on phones, so it is important for businesses to optimise their websites so they are mobile-friendly.
Is Mobile Commerce Really Worth It?
As mentioned previously, businesses need to ensure that they are present where their prospects are. And currently, the statistics show that they are using mobile devices. Therefore, you need to start investing in resources that generate higher returns. Here are some of the advantages of optimising your website for mobile.
1. More Sales
Mobile commerce gets you more sales. It is basic logic: if you allow a larger audience easy access to your products, you will get more sales. In addition, you will experience a rise in organic traffic, better leads, and a greater conversion rate.
2. Higher Engagement
Mobile devices are perfect because they allow you to share something with just a few taps. Once your website is mobile-friendly, people will start sharing your services and products with their friends. This results in higher engagement, which not only establishes your brand identity but also generates new clients.
3. Better SEO Ranking
Search engines are a complicated thing, but here is how having a mobile-friendly website helps you: Search engine algorithms rank your website higher if it is optimised for mobile phones. A higher SEO ranking means more organic traffic and more sales.
How do I Optimise My E-Commerce Website for Mobile Phones?
Now, let’s talk about how you can start optimising your online business for mobile phones. Remember that mobile commerce can be a bit complicated, and it is always better to rely on an expert. Let’s begin!
1. Carry Out A Detailed Website Assessment
Start your mobile commerce journey by assessing your current website. Visualise it on mobile devices and see how it looks currently. Once you experience your website as a mobile user, you will have a good idea of what your new website should look like.
2. Choose a Responsive Design
Now that you have a clear idea, use your CMS to design a website that is responsive. This means that all of the links and buttons that you have placed are working. In addition, your website users should be able to easily navigate the website.
3. Simplify Your Navigation
While you are designing your mobile website, make sure that your design is simple. It should be interactive, with clear calls to action and buttons. Instead of making it hard for your clients to purchase your services, facilitate them with an easy design.
4. Make it Easier to Check Out
This is one of the biggest problems that businesses face. They will have a smooth design that showcases their products, but their check-out system will be complicated. Make sure that the checkout window is clear with all the options displayed. Otherwise, you will miss out on sales in the last step.
5. Test Your Website Before Publishing It
Before you hit the publish button, make sure you give your website a test run. View it as if you were a user who was looking to purchase a product. Another thing that you could do is ask someone for a review who has not worked on the mobile website.
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Summing it Up!
Mobile commerce makes the most sales, and if your website is not optimised, you could miss out on major business. Having a mobile-friendly website increases your sales and engagement and ranks you higher on SERPs.
To start optimising your website for mobile phones, carry out a detailed assessment of your website and choose a responsive design. Ensure that your navigation is simple. It is also important to remember that your payment process is standardised, with all the options mentioned clearly. Lastly, make sure to give your new website a test run before hitting the publish button.
We at SEO Syrup understand the intricacies and complexity of mobile commerce. Click here to get an instant quote now!