Quick answer
Choose one keyword and intent, answer it clearly near the top, structure with headings, add links and schema, then promote and refresh the post.
Last updated: October 2026
Use this checklist for every article so each one has a chance to rank and be quoted.
Plan
- ☐ One primary keyword and clear intent
- ☐ Check the top results for the angle that wins
- ☐ Add original experience, data or examples
Write
- ☐ Direct answer in the first paragraph
- ☐ Headings covering related questions
- ☐ Short paragraphs, lists and visuals
- ☐ Author name and updated date
Optimise and publish
- ☐ Title and meta description written for clicks
- ☐ 2 to 5 internal links to related content
- ☐ Compressed images with alt text
- ☐ FAQ schema if you include real FAQs
- ☐ Share and add to relevant hub pages
- ☐ Review and refresh every 6 to 12 months
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We plan, write and optimise content that earns traffic and leads.
Frequently asked questions
How long should a blog post be?
Long enough to answer the query fully. For many topics that is 1,000 to 2,000 words, but quality matters more than length.
How often should I update old posts?
Review key posts every 6 to 12 months and refresh any with outdated facts.
