WordPress website development has become a popular way for businesses all across the globe to establish their online presence. It is simple, convenient, and user-friendly. In addition, it is open source, meaning it is free to use and does not require high up-front costs. However, to ensure a smooth development process and optimal performance, it is crucial to be aware of common WordPress website development mistakes.
Nevertheless, it is not always that easy to develop and manage a website, even on WordPress. You might publish a website and end up wondering why it’s not getting any traffic. To help you avoid such a scenario, we will provide you with a list of mistakes that you should not be making. Read this blog till the end.
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What is WordPress Website Development?
WordPress is an open-source content management system (CMS) used for 43 percent of the websites on the internet. WordPress website development involves using the CMS to create and manage a website. This website can be used for any reason, from a personal blog to a membership website. WordPress is highly customizable and allows you to establish your brand identity. Although the CMS is user-friendly, there are still many mistakes that you might be making.
6 Common WordPress Website Development Mistakes
Running a website is not only about hitting the publish button. There are many factors that you have to optimise to ensure that the website is productive. If you are ignoring any of these factors, your online presence may prove to be counterproductive. You cannot be focusing on only one of these factors; your content marketing strategy should be comprehensive. Let’s be benign with the common website development mistakes.
1. Failure to Do Regular Backups
Always backup your data, especially if you are running a business website. If you fail to do so, you will incur data loss, resulting in many other repercussions. Failure to do regular backups exposes your website to many problems after a server crash. These include downtime, reconstruction costs, and a negative user experience.
2. Low-Quality Website Hosting Provider
Next, make sure that your website hosting provider is reliable. Not only does low-quality hosting reduce loading speeds, but it also results in frequent downtime. Remember that every time your website is not available to the user, you are missing out on opportunities. Therefore, get a reliable hosting provider who ensures that your website is always up and running.
3. Lack of Mobile Responsiveness
Another common WordPress website development mistake that businesses often make is a lack of mobile responsiveness. Your audience is mostly using mobile devices to search for you. If your website has not been optimised for mobile devices, you will experience higher bounce rates and lower website traffic. To make it more challenging, Google ranks you on your mobile responsiveness as well.
4. Ignoring Search Engine Optimisation
Having a website and not optimising it for search engines is a waste of time. What is the point of having a website if your prospects are not able to find it? This is where SEO can help. SEO is a list of techniques that navigate the ever-changing search engine algorithms and rank you higher on SERPs. A website that is ranked higher is likely to get more visitors and, therefore, higher business.
5. Not Implementing Security Measures
Your website must be protected. Only the relevant people should be able to access the development and management features. If you fail to do so, you will experience data breaches and the risk of getting hacked. Remember that your website is your business; protect it with all the right resources.
6. Disregarding Page Speed
Did you know that search engines such as Google rank your website higher if it loads faster? Yes, that’s true. Therefore, you must make sure that their website has a fast loading speed and is easy to navigate. In addition, you must also optimise the visual graphics, as they are larger in size. To learn how you can do that, read our blog on page speed.
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A Quick Wap-up
Let’s look at what has been said so far. WordPress website development is the most popular CMS used widely by businesses and individuals. Although it is easier to use, the users still make many mistakes that make their sites ineffective. These mistakes can lead to bigger problems if not resolved immediately.
WordPress website development mistakes include not doing regular backups or having low-quality website hosting. In addition, businesses do not often implement mobile responsiveness while also ignoring the importance of SEO. Lastly, a lack of security and page speed optimisation can also make your website useless.
We at SEO Syrup understand the complexities of WordPress website development and provide you with a team of SEO experts. Contact us to get an instant quote.