This guide tells you how to choose a domain name for your website.
When it comes to choosing a domain name, people make many mistakes. If you fail to get the right name, your business will be affected for many years in the future.
Therefore, it is important for businesses and individuals to choose a domain name that guarantees success. But what is the RIGHT DOMAIN NAME?
That is exactly what we will answer in this comprehensive blog. First, we will cover some general rules that all businesses should follow when choosing a domain name.
Next, our readers will be given some popular examples of good domain names and reasons why they are effective.
Lastly, we will guide you through a step-by-step procedure on how to choose a domain name for your website.
Let’s begin!
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General Rules for Choosing a Domain Name
People struggle with choosing domain names because they don’t know what to expect. You might be building your first-ever website or starting a new business.
In addition, not everyone has the technical expertise to know at first what domain name will attract the audience.
That’s why we have outlined some basic rules below that you can follow for assistance:
1. Keep it Short
Make sure that your domain name is short.
A short domain name is easier to remember and type in while searching the internet. This also reduces the chances of a spelling mistake that your prospects might make while searching for you.
In addition, a short domain name is simple and intuitive. It is probably the first thing that comes to mind when you are deciding what to search for.
2. Make it Easy to Spell
Do not use complex words in your domain name.
The domain name should be simple and easy to spell. When you make it complex with long words, people will make mistakes while typing it in.
For you, that means that you have lost a visitor, a lead, or a potential client just because your name was too difficult. Facilitate your audience with a domain name that is simple to type in.
3. Use Keywords
Include keywords in your domain name.
Keywords are those words that your audience is actively searching for on the internet. Having them in your domain name gives you an advantage.
Not only is it easier to remember a domain name that uses keywords, but it is also better for ranking higher on search engines.
Imagine you are an accounting business with the word “accounting” in your domain name. You will get more organic traffic when people make searches to gain information on accountants.
4. Use a Known Extension
Use an extension that people know and that is widely used. Extensions are words such as “.com”, “.org”, “.info,” etc.
If you want your prospects to easily find you when they need something, make sure you are using a popular extension.
You can have a simple domain name, but your audience may still not be able to reach you. This is if you are using unpopular extensions and your prospects have forgotten what they are.
What are Examples of Good Domain Names?
So, what is a good domain name?
To give you a clearer picture, here is a list of some good domain names:
- Backlinko.com
- Yoast.com
- AccontingFirms.co.uk
- X.com
- Wikipedia.org
- Worldcup.com
These domain names stand out because they are short and simple. In addition, they are also easy to spell and remember.
That’s not all; these domains stand out as they have popular extensions and use keywords that their audience could be searching for.
How to Choose a Domain Name in 5 Steps
Now that you know what a good domain name should consist of, let’s learn how to choose a domain name.
Below are some steps that you should follow to ensure that you do not end up regretting your decision later.
1. Brainstorm Ideas
Start by getting your team together and brainstorming different ideas.
Be creative and keep the general rules in mind when coming up with different names. Having a list of names that work for you will provide flexibility.
Always ask the younger members of the team to give their input. Youngsters are always connected to new trends.
Therefore, they can give you names that could be trending or fit into the criteria of names that are hits on the internet.
2. Check Availability
Once you have a list of names, highlight the ones that have true potential.
Then, check their availability using a domain registrar’s website. Among the popular registrars are GoDaddy and Namecheap.
Make sure you are checking the availability of the whole list instead of only one or a few. Doing this will allow you to make a trade-off in the next step.
3. Consider the Costs
Domain names are priced at different rates. The price is decided on many different factors.
These factors include domain length, extension, and popularity on the internet. A domain name that you find right could be expensive.
This is where the list can help you. If you are going out of budget, then use your list to select the second-best option.
Before making a decision, make sure that you have researched all the possibilities and made a cost-benefit analysis.
4. Ensure that You Are Following the General Rules
It is very important to not skip any of the general rules.
Once you start the shopping process and check for domain names, make sure you are sticking to the process.
Do not hurry yourself into making a decision just because of a name that was not on your list and that “just hits you”.
If you like it, analyse whether it is a good option for your website.
5. Secure the Domain Name
After making a trade-off, you have to make a decision.
Get in touch with the person and secure the domain name by registering it with a domain registrar.
Doing this means booking it for yourself, so nobody else can use it. Also, protect your domain by utilising domain privacy services.
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A Quick Recap
Let’s do a quick recap on how to choose a domain name quickly.
Your domain name should be short, easy to spell, keyword-based, and use a popular extension.
Start off by brainstorming different ideas with the help of your team. Once you have a list, check for their availability using a domain registrar.
Next, consider the costs of different domains and choose a domain name that follows the basic rules.
Lastly, you will need to protect the domain by registering with a domain registrar and using domain privacy services.
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