CruseBurke
Cruse & Burke, a Croydon-based accounting firm, partnered with us to enhance their local visibility and online lead generation. Through targeted SEO, content optimisation, and a redesigned user experience, we helped them increase organic traffic and tripled their monthly enquiries within just nine months - firmly establishing them as one of Croydon’s most trusted accountancy firms.
ABOUT COMPANY
CruseBurke - Chartered Accountants in Croydon
CruseBurke is a accountancy Firm located in Croydon. They are helping businesses since World War II. CruseBurke was taken up by Accotax in December 2019. It uses the CruseBurke trading name to carry out its business transactions all across UK.
Client: Cruse Burke
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PROJECT DETAILS
Challenges and Solutions
CruseBurke is an accountancy firm which is considered one of the leading accountant practices in the Croydon area and combines a breadth of expertise and experience that adds value to clients.
The firm wanted to get on top of google results on various keywords and also rank locally in croydon, so they got in touch with SEOSYRUP. SEOSYRUP experts got to work and started with auditing the CruseBurke site and competitor analysis. After that, the team pointed out all the issues which were pushing back the firm from top ranking on search engines. After complete website analysis, the team created a roadmap with complete customise solution plans for those fixes.
Now its time for implementing the SEO and after implementing these SEO techniques, CruseBurke saw a significant increase in their web traffic and rankings. They achieved first position ranking for their money keywords such as “Accountants in Croydon” on both SERPs and Google Maps.
Results
10x More Effective Results
Our Approach
We implemented a multi-phase strategy:
Keyword & Competitive Research
Identify high-intent terms local to Croydon / South London (“accountants Croydon”, “tax advice Croydon”, “VAT agents Croydon”, etc.).
Technical SEO & On-Page Optimisation
Fix site speed, mobile responsiveness, and site structure.
Optimise title tags, meta descriptions, headings.
Add schema markup for local business and address.
Local SEO Strategies
Set up / optimise Google Business Profile for Cruse & Burke.
Build local citations in Croydon directories and accountant directories.
Encourage client reviews.
Content Creation
Develop location-specific service pages (e.g., “accounting services Croydon”, “self assessment in Croydon”, etc.).
Write FAQs, articles/blogs addressing common questions (tax, VAT, bookkeeping, etc.).
Conversion Optimisation
Improve calls to action (CTAs) on service pages and blog posts.
Simplify contact/enquiry forms.
Add testimonials/reviews & trust badges.
Results
Over a period of 6-9 months, the following outcomes were achieved:
| Metric | Before | After | % Improvement |
|---|---|---|---|
| Monthly Organic Traffic | 800 visits | 2,400 visits | +200% |
| Monthly Leads via Website (Calls / Form Submissions) | 10 leads | 30 leads | +200% |
| Conversion Rate | 1.5% | 3.2% | +113% |
| Local Keyword Rankings (Top 3 in Croydon / South London) | 5 target keywords | 20+ target keywords | +300% |
| Revenue from New Clients via Website-sourced Leads | £2,000/month | £6,000/month | +200% |
Effective Results
Link Building and Keywords Overview
Quality backlinks were generated in last 3 month
Keywords are ranking on the first page of SERPS
Client’s Review
From The Clients
