Accounting Firms
AccountingFirms.co.uk is a UK-based comparison platform that helps businesses and individuals find and compare qualified accountants and tax experts. Free for users, it allows you to filter by location, services needed, qualifications, software used, etc.
ABOUT COMPANY
UK's Only Instant Accountancy & Taxation Fee Comparison Website
AccountingFirms is a fintech startup in the UK that allows users to find qualified accountants, bookkeepers, and tax experts. With this platform, you can compare services and fees, and sign up online in under three minutes.
Client: Accounting Firms
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PROJECT DETAILS
Challenges and Solutions
SEOSYRUP is a digital marketing company that loves to work on new niches and the most difficult keywords. One such challenge was Accountingfirms, which wanted first position ranking for their brand name “Accounting Firms” as well as other top money terms like “Accounting Firms in the UK”, “Accountant Price Comparison Website” etc.
SEOSYRUP was tasked with ranking AccountingFirms.co.uk on Google for their brand name and top keywords. Through our SEO efforts, we were able to achieve first position ranking for AccountingFirms.co.uk on both their brand name and top keywords.
Before starting any work, SEOSYRUP looked at the current rankings of AccountingFirms.co.uk. They were nowhere on their brand name in Google and also were not ranking for their top keywords.
To increase its rankings, SEOSYRUP used a variety of techniques. They created high-quality content that was optimized for the keywords they were targeting. They also built links to their website from high-quality websites. After implementing these SEO techniques, AccountingFirms.co.uk saw a significant increase in its rankings. They achieved first position ranking for their brand name and top keywords within first six months.
Results
10x More Effective Results
Our Approach
Our strategy focused on building authority, improving discoverability, and maximising user engagement across the funnel.
Phase 1: Technical SEO & Website Optimisation
Conducted a full SEO audit to identify crawl errors, broken links, and poor site structure.
Implemented schema markup (LocalBusiness, FAQ, and Review) to help search engines understand listings better.
Improved page loading speed and Core Web Vitals for faster user experience.
Restructured URLs for city- and service-based searches (e.g.,
/accountants-in-london/,/tax-advisors-uk/).
Phase 2: Content Marketing & Keyword Targeting
Developed a content strategy around long-tail and commercial-intent keywords like “compare accountants online”, “find an accountant for a small business”, etc.
Created new landing pages for top cities and services to capture more local intent traffic.
Published value-driven blogs and guides addressing user pain points — such as tax tips, business finance advice, and accounting software comparisons.
Added FAQs and internal linking across pages to boost topical authority.
Phase 3: Link Building & Outreach
Partnered with high-authority finance and business blogs to secure backlinks.
Improved domain authority through ethical outreach and citations in UK directories.
Phase 4: Conversion Optimisation
Redesigned CTAs (e.g., “Get Free Quotes”, “Ask an Expert”) to stand out visually and emotionally.
Added trust signals like verified partner badges, client testimonials, and user counts.
Simplified form steps for better user flow.
Integrated tracking via Google Analytics and Tag Manager for accurate conversion reporting.
The Results
Within 8–10 months, AccountingFirms.co.uk experienced a significant jump in traffic, engagement, and conversions.
| Metric | Before | After (10 months) | Change |
|---|---|---|---|
| Monthly Organic Traffic | 2,800 visitors | 9,500 visitors | +239% |
| Conversion Rate (Enquiries / Ask an Expert Forms) | 1.8% | 4.6% | +155% |
| Monthly Qualified Leads | 55 | 180 | +227% |
| Ranking Keywords (Top 10 Google) | 35 | 120+ | +243% |
| Revenue from Partner Firms | Increased steadily by 60% | — | +60% growth |
Highlights:
Achieved page-one rankings for key terms like “find accountants near me”, “compare accounting firms UK”, and “online accounting services”.
Significantly boosted brand visibility across Google organic and local searches.
Partner firms reported a consistent flow of new clients through the platform.
Effective Results
Link Building and Keywords Overview
Quality backlinks were generated in last 3 month
Keywords are ranking on the first page of SERPS
Client’s Review
From The Clients
