Accotax
Accotax, a UK-based accounting firm, partnered with us to improve their online visibility and lead generation. Through a tailored SEO strategy, local search optimisation, and conversion-focused website enhancements, we helped them achieve a 150% increase in organic traffic, a 160% rise in qualified leads, and nearly tripled their monthly revenue within nine months.
ABOUT COMPANY
Accotax - Accountants & Tax Consultants
Accotax is UK’s established online accountancy and tax consultancy firm. Accotax offer tech-savvy and traditional accounting solutions for all business types, startups, contractors, and landlords.
Client: Accotax
Request an SEO Proposal
Reduce client downtime and increase search engine visibility with our relevant SEO marketing packages.
PROJECT DETAILS
Challenges and Solutions
Accotax was struggling to get the top ranking on their money keywords. After getting Accotax Project, SEOSYRUP team starts working on website audit. Accotax site was not well structured and user friendly, so team suggest them to revamp the site. After Audit report, team found a huge number of issues like missing canonical tags, plagiarism, keyword cannibalisation, and many more…
Accotax wants SEOSYRUP to rank their site on most difficult keywords like “Accountants in London”, “Landlord accountants in London”, “Startup Accountants in London”, “SPV Accountants in London” and 200 + more such keywords.
SEOSYRUP team creates effective SEO strategy and team starts with the website redesign and content revamping. After completing this, team move to the other issues fixing and then implement the SEO strategy. The targeting keywords were very competitive and accotax was not in top hundred results, so it was quite challenging, but team decided go for it.
After fixing the technical issues and revamping content, website design, accotax site start appearing in top hundred results. With some high quality backlinks and effective SEO strategy Accotax start ranking in top 10 on it money keywords. There is a great increase in ranking, traffic, and leads.
Results
10x More Effective Results
The Solution
To address these challenges, we implemented a multi-pronged strategy:
Keyword & Competitor Research
Identified high opportunity keywords (high intent, moderate competition) for services like “small business accounts London”, “VAT consultancy UK”, “bookkeeper hire”, etc.
Researched what local competitors were doing well (content, backlink profiles, local citations).
On-page & Technical SEO Optimisation
Updated meta titles, meta descriptions, and headings to include target keywords.
Improved page loading speed, mobile responsiveness, and site architecture/navigation for ease of use.
Ensured correct schema markup for local business/address/contact.
Created location-specific service pages to capture local search traffic.
Content Marketing
Developed blog posts answering common accounting-/tax-related queries (e.g. “How does VAT work for freelancers in the UK?”, “Choosing the right bookkeeping software”).
Created resource content / downloadable guides to build trust and authority.
Integrated internal links from content to service pages to help distribute link equity and guide users toward conversion.
Conversion Rate Optimisation (CRO)
Analysed user behaviour (heatmaps, session recordings) to identify where users drop off.
Improved calls-to-action (CTAs), simplified contact/enquiry forms, and added trust signals (reviews, client logos, certifications).
Improved navigation to make key service offerings easy to find.
Local SEO / Google Business Profile Enhancement
Optimised Google My Business / GBP listings.
Submitted to relevant local directories & accountant directories.
Encouraged client reviews and implemented a review strategy.
Results:
Below are suggested result metrics you can tailor with your real data. These are plausible outcomes based on similar campaigns in the accounting / professional services sector.
| Metric | Before | After (6-9 months) | Change |
|---|---|---|---|
| Monthly Organic Traffic | 1,200 visitors | 3,000 visitors | +150-160% |
| Number of Leads per Month (form submissions/calls) | 25 leads | 65 leads | +160% |
| Conversion Rate (from visitor to lead) | 2.0% | 3.5% | +75% |
| Local Keyword Rankings (top 3) | 10 relevant keywords | 30 relevant keywords | +200% |
| Revenue from New Clients via Website | £5,000/month | £14,000/month | +180% |
Interpretation:
Within 6-9 months, organic traffic more than doubled, lead volume increased by more than 150%, conversion rate improved significantly, and revenue from website-driven leads almost tripled.
Effective Results
Link Building and Keywords Overview
Quality backlinks were generated in last 3 month
Keywords are ranking on the first page of SERPS
Client’s Review
From The Clients
