Google Ads and PPC Management

Google Ads and PPC Management: More Leads From Every Pound of Ad Spend

We plan, build and manage Google Ads campaigns that put you in front of people ready to buy, with tight targeting, strong ads and tracking that shows what each pound returns.

✓Free audit and quote
✓Strategy built around your goals
✓Transparent monthly reporting, no jargon

★★★★★Excellent · 5-star Google reviews

Get Your Free Ads Review

Tell us about your business. We reply within one working day.

Our clients

Trusted by Businesses Ready to Grow

Quick answer

What is Google Ads?

Google Ads, or PPC, is paid advertising that places your business at the top of Google results when people search. SEO Syrup plans, builds and manages campaigns around your target cost per lead, with proper tracking and clear monthly reporting.

Google Ads and PPC Management

PPC That Is Run for Profit, Not Clicks

Google Ads can fill your pipeline quickly, but it is easy to waste budget on broad keywords, weak ads and landing pages that do not convert. We start from your margins and target cost per lead, then build campaigns to hit it.

Our PPC management covers search, Performance Max, shopping and remarketing, with conversion tracking set up properly so decisions rest on real data.

We combine paid with SEO where it makes sense, so paid data informs organic strategy and vice versa.

Why businesses choose SEO Syrup for Google Ads

✓Campaigns planned around cost per lead and margin
✓Accurate conversion and call tracking
✓Search, shopping, Performance Max and remarketing
✓Transparent reporting and no lock-in

What is Google Ads?

What Our Google Ads Management Includes

Six parts of a typical PPC service.

Account and keyword strategy

Target the searches that signal buying intent, with negative keywords to cut waste.

Ad copy and extensions

Clear, compliant ads that earn clicks from the right people.

Landing page recommendations

Fixes to message match, speed and forms that lift conversion.

Conversion and call tracking

Track forms, calls and sales so you know what each campaign returns.

Shopping and Performance Max

Product feeds and asset groups for ecommerce and multi-channel reach.

Optimisation and reporting

Weekly tuning and monthly reports on cost per lead and return.

Built to be found

Be Found on Google and in AI Answers

AI tools and search increasingly blend answers with ads. Clear, relevant offers help you appear in both.

SEO

Search engine optimisation

Capture high-intent searches through paid listings while organic grows.

AEO

Answer engine optimisation

Use ad data to learn which questions and terms convert.

GEO

Generative engine optimisation

Keep messaging consistent between ads, pages and AI-visible content.

What We Do to Get You Cited

✓Conversion and call tracking
✓Intent-based campaign structure
✓Negative keyword management
✓Ad copy testing
✓Landing page recommendations
✓Monthly cost-per-lead reporting

SEO Syrup at a glance

Agency: SEO Syrup
Based in: Morden, South West London
Serves: UK businesses
Services: Google Ads, shopping, Performance Max and remarketing
Early results: Typically within 3 to 4 months
Pricing: Fixed quote after a free consultation
Phone: 0203 924 2300

Spending on Google Ads? Get a free account review.

We will look for wasted spend and quick wins. No obligation.

Does this sound familiar?

Why Ad Budgets Get Wasted

Most businesses come to us with at least one of these. Each has a clear, practical solution.

Broad keywords

You pay for clicks that never convert.

No negative keywords

Irrelevant searches drain budget.

Untracked calls

You cannot see what generates leads.

Weak landing pages

Clicks arrive but enquiries do not follow.

Our process

How Our Google Ads Works

A clear process, so you always know what we are doing and why.

01

Audit and research

We review your goals, margins, current account and competitors.

02

Strategy and plan

We set targets, structure campaigns by intent and plan budgets.

03

Build and optimise

We build campaigns, ads and tracking, and recommend landing page changes.

04

Report and grow

We optimise bids, keywords and ads continuously and report on cost per lead and return.

How customers search

How Paid Search Works for Buyers

People who click ads are often closer to buying than organic visitors, which makes search ads effective when targeted well.

The auction rewards relevance. Better ads, closer keyword match and faster pages lower your costs.

Paid and organic work best together: ads capture demand now, while SEO builds a cheaper long-term source.

Get your free Google Ads review

✓A review of your current activity
✓Opportunities and quick wins
✓A clear plan and cost estimate
✓A realistic timeline

Results that matter

PPC That Pays for Itself

We report on cost per lead, conversions and return on ad spend.

Fast visibilityAppear in front of buyers quickly.

Less wasteSpend on searches that convert.

Clear returnKnow what each pound earns.

★ 5-star Google reviews

Growth snapshot

Average client traffic growth: +312%

▲ RankingsPage-one keywords

▲ TrafficOrganic visitors

▲ LeadsCalls and forms

Pricing

What Does Google Ads Management Cost?

Every business is different, so we quote after a free review.

Free review

Find wasted spend

Free

✓Review of your account or channels
✓Opportunities and quick wins
✓Clear recommendation

Managed service

Google Ads management

Custom quote

✓Strategy and set-up
✓Ongoing management and optimisation
✓Monthly reporting
✓Dedicated contact
✓true

One-off project

For a defined piece of work

Fixed quote

✓Clear scope and timeline
✓Delivered and documented
✓Handover and training

See full pricing and add-ons

We agree scope and costs with you before any work begins.

Client reviews

What Our Clients Say About SEO Syrup

Real Google reviews from businesses we have worked with.

      EXCELLENT  
   Based on 8 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Kerry Wilton 
 
 
 
 Trustindex verifies that the original source of the review is Google. SEO Syrup is fantastic! They boosted our rankings and traffic effortlessly. Professional, responsive, and truly deliver results. Highly recommend!
  
 
      Posted on Google  
   
   Tim Morrison 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with SEOSyrup for my real estate business has been a game-changer! Their expertise in SEO helped my property listings rank higher, attracting more qualified leads and increasing inquiries. The team is professional, detail-oriented, and always available to provide insights and recommendations. They consistently deliver clear reports, showing real progress in rankings and website traffic. I highly recommend SEOSyrup to anyone in the real estate industry looking to boost their online presence!
  
 
      Posted on Google  
   
   Jorge Alberto 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've been using SEOSyrup for SEO services for my accounting website, and I couldn't be more pleased with the results. Their team is highly professional, knowledgeable, and dedicated to improving my online presence. Since partnering with them, I've seen a significant increase in website traffic and search engine rankings. They provide detailed reports, insightful recommendations, and exceptional customer service. I highly recommend SEOSyrup to anyone looking to enhance their SEO efforts!
  
 
      Posted on Google  
   
   Robert 
 
 
 
 Trustindex verifies that the original source of the review is Google. SEOSyrup | SEO Agency in London delivers exceptional SEO services! Their tailored strategies boosted our website's visibility and rankings. Highly recommended for top-notch results!
  
 
      Posted on Google  
   
   Omaima Qaiser 
 
 
 
 Trustindex verifies that the original source of the review is Google. SEOSyrup is a top-tier Digital Marketing Agency in London! Their expertise and dedication have truly boosted our online presence. Five stars for their outstanding services!
  
 
      Posted on Google  
   
   Aftab Khan 
 
 
 
 Trustindex verifies that the original source of the review is Google. my experience with Seo Syrup has been outstanding. If you're looking for top-notch SEO services, they are the ones to trust. Their expertise, transparency, and results speak for themselves. I'm extremely satisfied with their work and look forward to continuing our partnership.

Keep up the good work!!!
  
 
      Posted on Google  
   
   Alan Caine 
 
 
 
 Trustindex verifies that the original source of the review is Google. There are lots of SEO companies, most try hard but don't know the secret sauce that gets listing to the top of google.
SEO Syrup does! I recommend them highly. Check them out.

Search intent

Searches We Help Advertisers Win

Examples of high-intent searches our campaigns target.

emergency plumber near mebook dentist todaybuy running shoes onlinesolicitor free consultationaccountant for small businesssame day deliveryrequest a quote onlinehire seo agency