Web designers overlook footer links despite their critical role in SEO and user navigation. These links provide users with an opportunity to access critical information and navigate the site while potentially increasing their engagement. Let’s look at the best ways to handle those links. This blog post examines what are footer links, and the purpose and benefits of these and explores optimal creation methods for maximum performance.
What are footer links?
Links at the bottom of a page are called footer links. They help people find important pages of the website, like site maps, contact information, and privacy policies. They work across the whole site because they are automatically shown on every page. They simplify navigation and improve your site’s structure and reputation, which boosts SEO. They improve both the user experience and SEO if used properly.
Why do footer links matter in SEO?
There are different kinds of links on almost every page of a website. Sometimes these links are in the header, sometimes in the footer, and sometimes on the sides of a page, like in floating widgets. Google wants to know if the bottom links you added were just there for SEO reasons or to help people find their way around your site.
If Google thinks those links were added to help people find their way around your website, it will consider them a good thing and crawl those links.
If these links are only added for SEO reasons, Google will see that as a bad thing, and you should try to avoid that.
Types of these are:
There are two main types of these links:
- Internal links.
- External links.
Internal footer links:
Internal footer links consist of the following parts:
- Navigational links
- Contact information
- Links to privacy policy, terms of services or disclaimers
- Sign-up links
- Mobile-friendly links
- Category pages
- FAQs
- Sitemaps
External footer links:
- Social media links
- Partner sites links
- Affiliated partnership links
Benefits of footer links:
What are footer links common benefits? Good bottom links will not only help your site’s search engine rankings, but there are some real benefits to making sure they are good links. These are some of the best things about it:
- People may not come back if they can’t find what they need. Not being able to help people find the information they need should cause you to lose sales. In the end, better UX means more sales.
- If Google’s bots can’t find a way to read a page because there isn’t a link to follow, then it won’t rank, even if the content is great. Google can get a better idea of your website by following internal links like those at the bottom.
- You don’t need to add 100 links to your bottom for no reason. But it’s okay to have more links at the bottom than anywhere else on your site. With these, you can keep your header bar clean, with only the most important and often-clicked-on links.
- You are required by law to make certain policy pages, like a privacy policy. They must be simple. They can help you to follow laws.
- Customers are attracted to the clearly described website. Frequently asked questions about content in the footer are to facilitate customer access to the required information.
Some common issues with footer links:
They can be helpful, but you must know how to use them right. If you don’t use them right, they can cause problems that hurt your site’s SEO and usefulness. These problems happen a lot:
- Google may devalued external footer links
- Spammy or irrelevant links may affect your ranking
- Footer link organising can waste a lot of time, as it is a time-consuming process
Conclusion:
Everything you need to know to create a bottom with the appropriate links is there, including information on what are footer links. It’s important to only put links in your footer that help people quickly and easily find what they’re looking for. You can even improve your bottom line by using all of the lead generation strategies covered in this article to increase leads and sales.
